The Opportunity. Turn your idea into a business

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Emprendiendo. Hacia el 2020
Nueno, P.
Spain: Deusto. January, 2009, 300 p.
ISBN: 9788423426928

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  • An overview of the entrepreneurial process
    • Learning From the Entrepreneurial Icebreakers
      Prats Moreno, Mª Julia; Sosna, Marc; Sysko-Romanczuk, Sylwia
      This article shares the insights of "entrepreneurial icebreakers" -- business pioneers who launched private companies in Central and Eastern Europe after the fall of the Berlin Wall. Their insights are relevant to anyone launching a business in a transition economy.
    • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
      Ries, E.
      Crown Publishing. 2011. p. 103.
      ISBN 978-0-307-88791-7
    • Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers
      Osterwalder, A.; Pigneur, Y.
      John Wiley & Sons. 2010. 288 p.
      ISBN 978-0-470-87641-1
    • Blue Ocean Strategy. How to Create Uncontested Market Space and Make the Competition Irrelevant
      Kim, W. Chan; Mauborgne, Renée
      Harvard Business School Press. 2005. 256 p.
      ISBN 1-59139-619-0
  • Selling an idea: building a brand
    • Brands That Dream
      Oliver Conti, Xavier; Serra Masip, Elisenda
      Year: 2013
      El Bulli, Mercadona, Bausch&Lomb, Coca-Cola... are all brands that “have it”. In fact, all the companies that really stand out have that special something in common. However, if you talk about something that has no name, you assume it doesn't actually exist, so the authors have called it "dreaming." Today the only way for a company to stand out is to dream and to share its dream so it reaches us all. The potential of dreaming businesses is unlimited and any brand, no matter how small, can stand out by going after its own dream.
  • Identifying a geographic opportunity
    • "Business opportunities in Africa"
      Renart Cava, Lluís G.
      Year: 2013 
      The great unknown that is sub-Saharan Africa is starting to awaken the interest of our companies. The growth potential of these countries (an average of 5.2 in recent years) is an important stimulus. Over the last 20 years, we have witnessed a gradual improvement in the business climate of the whole of sub-Saharan Africa, which is a major opportunity that remains overlooked and unexploited by Spanish companies. The latest statistics published (ICE Economic Bulletin in 2011) suggest that sub-Saharan Africa accounts for 5.4% of our exports and less than 1% of the total direct investment by Spain.
    • "El Ganso: How do you make a brand global?"
      Arana, Sergio; Echaniz, Ignacio; Pascual, Julio; Prats Moreno, María Julia
      Year: 2013 
      Jeremy Stanford shoes gave the El Ganso clothing brand a helping hand. But after seven years of expansion and opening 32 stores in five countries, the company had to rethink its business model and growth rate. Was it better to remain independent and continue to finance itself through its own resources or rely on external capital to accelerate its growth?
    • "India: exploit its opportunities and navigate its perils"
      Velamuri, Rama; Sosna, Marc
      Year: 2005 
      India could become the world's third-largest economy, behind China and the United States. The South Asian country has rich resources in terms of human capital (technical, scientific and management skills), raw materials, product manufacture and, increasingly, service provision. Certainly, India is a country full of opportunities: for selling and for enhancing the global competitiveness of companies through the outsourcing of products or services. IESE professor Rama Velamuri and research assistant Marc Sosna explore these two areas and come up with a number of tips for venturing into this promising, but paradoxical country.
    • "Strengthen companies: the key to development in Latin America and the Caribbean"
      Prats Moreno, María Julia; van Daalen, Benno; van Hasselt, A.; van Reenen, M.; Stilma, T.
      Year: 2005
      Latin America and the Caribbean present clear disadvantages in terms of business development and stability compared to Europe and North America. However, it isn't the case that companies aren't created in the region: thousands, generally very small, companies are launched every year, but the majority don't last. Pablo J. Angelelli, a microenterprise and SME business development specialist for the Inter-American Development Bank, and María Julia Prats, head of IESE's Department of Entrepreneurship, have prepared a report with recommendations for promoting entrepreneurial activity in these countries. The objective: to encourage the survival and growth of companies that have already been created. 
  • Design business models
    • "A business model for European basketball"
      Haack, Kirsten; Dávila Parra, Antonio
      Year: 2011
      Despite threats from numerous European clubs to create their own tournaments, almost all major federations have managed to maintain control. In this case, which concerns Euroleague Basketball, IESE faculty member Antonio Dávila and Euroleague Communications Director Kirsten Haack analyze what happens when clubs take control and the business challenges involved.
    • "How to design business models"
      Zott, Christoph; Amit, Raphael
      Year: 2009
      Whether you are an entrepreneur or a manager specializing in change, having a well-designed business model is crucial for the success of your business. According to Christoph Zott and Raphael Amit, the key to understanding a company's business model is studying its activities in the context of the "ecosystem" of potential partners, clients, competitors and suppliers. 
  • How to innovate from within an organization
    • Want to Innovate? Then Act Like a Start-upPremium
      Dávila Parra, Antonio; Epstein, Marc J.
      Established companies can achieve breakthrough innovation as well as any start-up, provided that they manage six stages that characterize start-ups and combine the discovery attitude of entrepreneurs with the greater access to resources that established companies have.
    • How to Innovate Like a Start-up
      Dávila Parra, Antonio; Epstein, Marc J.
      Why is it that as today's industry leaders get better at what they do they find it harder to come up with breakthrough innovations? Is success stifling creativity? In their book The Innovation Paradox, IESE's Tony Dávila and co-author Marc J. Epstein argue that the pursuit of operational excellence often gets in the way of true breakthroughs. They also explain what to do about it.
    • Wayra: Wind of Change for Telefónica
      de Ros, Mª del Mar; Prats Moreno, Mª Julia
      Think of the telecom giant, Telefónica, and the image that springs to mind is probably one of a multinational behemoth with endless layers of bureaucracy. Yet, as this case study by IESE's Julia Prats shows, even an established corporate giant can embrace a fresh culture, provided that managers have the ability to spot talent and know when to bend the rules to foment intrapreneurship, like Telefónica did with its Wayra start-up venture.
    • "Those Who Take on Too Much Innovate Little"
      Ghosh, Anindya; Martin, Xavier; Pennings, Johannes; Wezel, Filippo
      Year: 2013
      They say that experience is the mother of science. But is it also the mother of innovation? Not necessarily, says Anindya Ghosh, who, together with other authors, has studied patents in the photographic industry to discover whether a build-up of knowledge translates into steady, high-impact innovations. His conclusion? An organizational approach is more important than experience.
  • Opportunities: entrepreneurship in digital environments
    • Can Bitcoin Gain Legitimacy?
      Zamora López, Javier; Rahnema, Ahmad; Tatarinov, Katherine
      For all the hype surrounding bitcoin, relatively few companies actually accept it for payments. Will bitcoin be able to find favor in South American hotels where credit card payments can be delayed and fees run high? An IESE case study poses this question with its implications for the future of virtual currencies.
    • "Amy Shuen: How Web 2.0 Can Help Your Business Do More with Less"
      IESE Insight
      Year: 2009 
      Is your budget small but you want to explore new projects? Silicon Valley expert and bestselling author Amy Shuen recommends harnessing the power of Web 2.0 to multiply the effects of your networks and resources more effectively than ever before. The enterprise of the 21st century is going to look very much like a Web 2.0 community, she says, and executives need to learn how to manage this important social, economic and industrial transformation. (Watch video).