Barcelona, June 16-18, 2014
Putting the customer at the heart of your business organization gives you a competitive advantage that is hard to beat. Learn how to discover, create and deliver real value to your customers through a comprehensive strategy that aligns all departments in your organization.
- Generate more business by designing a global strategy focused on customer-value optimization.
- Provide a superior service to your customers through highly tuned information systems and processes dapted to their needs.
Align policies in all departments and use key indicators that ensure your global customer strategy is properly implemented.
Why IESE Recommends This Program
Excellence in customer management requires 100% commitment from the whole organization. Many projects promoted from top management fail because they encounter resistance at various levels across different departments. This program will enable you to design a successful customer strategy by obtaining a 360-degree view of the organization. You will gain tools and insights to achieve a cultural change whereby the departments of marketing, sales, accounting, operations and human resources work together to focus on the customer and address their needs.
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