Customer-Focused Organizations

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Customer-Focused Organizations

Barcelona, June 16-18, 2014


Putting the customer at the heart of your business organization gives you a competitive advantage that is hard to beat. Learn how to discover, create and deliver real value to your customers through a comprehensive strategy that aligns all departments in your organization.


  • Generate more business by designing a global strategy focused on customer-value optimization.
  • Provide a superior service to your customers through highly tuned information systems and processes dapted to their needs.
  • Align policies in all departments and use key indicators that ensure your global customer strategy is properly implemented.

Why IESE Recommends This Program

Excellence in customer management requires 100% commitment from the whole organization. Many projects promoted from top management fail because they encounter resistance at various levels across different departments. This program will enable you to design a successful customer strategy by obtaining a 360-degree view of the organization. You will gain tools and insights to achieve a cultural change whereby the departments of marketing, sales, accounting, operations and human resources work together to focus on the customer and address their needs.

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