Make Innovation Happen

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Make Innovation Happen

Barcelona, April 8-10, 2014


Learn how to engage everyone in key innovation behaviors as part of their daily work, driving your company towards better business results. The program is based on Paddy Miller and Thomas Wedell-Wedellsborg’s new book “Innovation as Usual: How to Help Your People Bring Great Ideas to Life”, published by Harvard Business Review Press.


  • Gain the ability to lead innovation in other people, stepping into the role of the ‘Innovation Architect’ 
  • Understand how to navigate the political landscape, deal with innovation fatigue, and overcome organizational resistance through stealth innovation 
  • Master the 5+1 model of key innovation behaviors to really drive innovation throughout your business

Why IESE Recommends This Program

For innovation to happen in a meaningful way it has to be part of the daily work. And that is really the biggest challenge of innovation. How do you make it happen when innovation is not your first priority? Based on Miller and Wedell-Wedellsborg’s bestselling book and taught by the authors, the program offers some very effective tools and techniques for leaders that have to drive innovation in their business, making it happen as part of anyone´s daily work. This will allow you to build innovation into your organization´s DNA to ensure sustainable growth.


IESE Business School
Executive Education