Eurest Chair of Excellence in Services



The main lines of research of the Eurest Chair are: 

  • Contribute to economic growth and value creation by providing insights on business models based on services. 
  • Design and define models for value co-creation between companies and their customers. 
  • Create strong service cultures: human and organizational factors in service management.
  • Leverage new technologies for the advancement and development of business models on services.


IESE Business School