Indra Chair of Digital Strategy

Indra Chair of Digital Strategy


The Indra chair's research is focused on sector changes in the following areas:

  • the effects of smart infrastructure on the business models of a) companies that provide services for these infrastructures and b) companies that employ these infrastructures in their daily activities

  • the use of social networking as a source of big data for companies that can adapt their business model to 21st-century customers

The chair will then expand its research into the following areas:

  • productivity and the digital revolution

  • mobility and 24x7 connectivity, and the communication opportunities that they offer to companies

  • transforming the digital sector to develop a model of sector change

  • relationships with clients and digital marketing

Some of the most relevant publications regarding these areas are:

Valor Sabatier, Josep, "Basic Economic Models for the Digital Economy," IESE, SIN-55-E, 06/2018

Auricchio, Giuseppe; Káganer, Evgeny, "How Digitalization Is Changing the Way Executives Learn: The Road to Omni-Learning", IESE Insight, No. 26, Third Quarter 2015, pp 31 - 38 

Káganer, Evgeny; Carmel, Erran; Hirschheim, Rudy; Olsen, Timothy, "Managing the Human Cloud", MIT Sloan Management Review, Vol. 54, No. 2, 2013, pp 23 - 32

Káganer, Evgeny; Giordano, Gabriel; Brion, Sebastien; Tortoriello, Marco, "Media Tablets for Mobile Learning", Communications of the ACM, Vol. 56, No. 11, 2013, pp 68 - 75 

Káganer, Evgeny; Sieber, Sandra; Zamora López, Javier, "The 5 Keys To A Digital Mindset". Forbes 11/03/2014 

Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, Katherine, "Groupon: Changing Shopping as We Know It", IESE, SI-187-E, 09/2012

Sieber, Sandra; Valor Sabatier, Josep, "Google 2015", IESE, SI-159, 04/2007

Vaast, Emmanuelle; Káganer, Evgeny, "Social Media Affordances and Governance in the Workplace: An Examination of Organizational Policies", Journal of Computer-Mediated Communication, Vol. 19, No. 1, 2013, pp 78 - 101 

Virgili, Juan A.; Káganer, Evgeny, "Impact of Social Media on the Financial Services Sector", GFT Technologies AG, 11/2012

Zamora López, Javier; Káganer, Evgeny; Tatarinov, Katherine; Ore, Andreu, "Vueling's Mobile Strategy Takes Flight", IESE, SI-193-E, 09/2015

Zamora López, Javier; Rahnema Alavi, Ahmad; Tatarinov, Katherine, "Bitcoin: Deciphering the Crypto-currency", IESE, SI-191-E, 03/2014


Prof. Josep Valor