New Product: eMarketer
Following a trial period, the IESE Library has decided to subscribe to eMarketer.
eMarketer covers digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By collecting data from thousands of sources and putting it into context, eMarketer conveniently provides the world’s top brands, agencies and media companies with the most complete view of digital marketing available.
Complete access to all eMarketer research including:
• Reports & Analysis
• Searchable Data Library
• Industry Benchmarks
• Subject Matter Expert Interviews
• Downloadable Charts & Presentations
Coverage by Topic: Advertising & Marketing; B2B; Demographics; Ecommerce; Email; Media Usage, Buying & Planning; Mobile; Search; Social; Video
Coverage by Industry: Automotive; Consumer Products; Financial Services; Media & Entertainment; Pharma & Healthcare; Retail; Travel
Coverage by Geography: Asia-Pacific; Central & Eastern Europe; Latin America; Middle East & Africa; North America; Western Europe
To explore a full list of our coverage topics, visit emarketer.com/corporate/coverage
How to access to eMarketer?
Access campus-wide and off campus, from the Databases page.