Luis
Palencia

Professor of Accounting and Control and Analysis of Business Problems

•  Ph.D. in Business Administration (Accounting), University of California-Berkeley
•  Master of Science in Business Administration, University of California-Berkeley
•  MBA, IESE Business School
•  Ingeniero de Caminos, Canales y Puertos, Universidad de Cantabria

Luis Palencia is professor in the Department of Accounting and Control.

Prof. Palencia holds a degree in civil engineering from the Universidad de Cantabria, Spain. He completed his MBA at IESE in 1989, and upon graduation worked for three years in the project management section of the engineering group, Bechtel. One of his assignments involved supervising the works carried out by the construction division of the Barcelona 1992 Organizing Olympic Committee. He joined IESE's faculty in 1992, teaching managerial accounting and analysis of business problems. He obtained his Ph.D. in accounting from the University of California at Berkeley in 1999.

His research interests are primarily focused on the area of business valuation using accounting measures, and the effects of the accounting regime on accounting-based valuation models. He is also interested in analysis of profitability and financial diagnosis.

Prof. Palencia teaches the courses "Analysis of Business Problems" and "Managerial Accounting," which both feature in IESE's MBA, executive education and doctoral programs. In addition, he has taught at the Haas School of Business Administration while working on his Ph.D., and has been visiting professor at Instituto Internacional San Telmo and the Lagos Business School.

Since 1993, Prof. Palencia has participated in a number of consulting projects, most of which have concerned business valuation, an area in which he has developed business models for Internet start-ups, software companies and transportation companies. He has also designed and implemented cost systems for industrial companies.

Areas of interest.

* Cost systems and financial information
* Accounting based valuation models
* Financial statement analysis

Publications

Books

PALENCIA, L. (2010). Accounting Conservatism in Accounting-Based Valuation Models. Interaction Between Conservatism and Growth. Saarbrücken, Germany: Lambert Academic Publishing. ANDREU I CIVIT, R., BERASATEGUI RODRÍGUEZ, L., CARDONA SORIANO, P., CASTAÑOSA, C., FERNÁNDEZ, A., GARCÍA PONT, C., ... VIVES L. (2006). Mejorar la gestión de las empresas. Agunos de los mejores casos del IESE. Edición 2005. Aravaca: McGraw-Hill Interamericana de España.

Book Chapters

PALENCIA, L. (2006). Análisis del proceso de toma de decisiones: Un método de resolución de problemas no operativos. En Jaume Ribera, José A. Gutiérrez Fuentes, Magda Rosenmöller (Eds.), Gestión en el sector de la salud. Vol. 2: Elementos de gestión en las instituciones (pp. 509 - 527). Madrid: Pearson-Prentice Hall.

Studies

FONTRODONA, J., CARRILLO, J., SEGARRA, J. A., PALENCIA, L., POBLETE, M. J. (2019). Libro Blanco para la formación, ocupación y empleo de las personas con discapacidad y especiales dificultades en los centros especiales de trabajo de Cataluña. IESE. FONTRODONA, J., CARRILLO, J., SEGARRA, J. A., PALENCIA, L., POBLETE, M. J. (2019). Llibre blanc per a la formació, ocupació i treball de les persones amb discapacitat i especials dificultats als centres especials de treball de Catalunya. IESE.

Cases

VELILLA, M., PALENCIA, L. (2023). The Larsen Company (A). A purchasing decision. IESE, ASN-100-E. VELILLA, M., PALENCIA, L. (2023). The Larsen Company (B). What ChatGPT would do. IESE, ASN-101-E. AZEVEDO, L., PALENCIA, L. (2023). Fazenda Diamantina. ESG Dilemmas of a Brazilian Coffee Farm. IESE, ASN-96-E. VELILLA, M., PALENCIA, L. (2023). La empresa Larsen. Una decisión de compra. IESE, ASN-100. JULIO WAIS,, PALENCIA, L., TOSCANI, G. (2023). Julio Wais. An NFT Opportunity? IESE, ASN-98-E.

Technical Notes

STEIN, G., PALENCIA, L. (2022). De la decisión a la acción. IESE, ASNN-15. STEIN, G., PALENCIA, L. (2022). From decision to Action. IESE, ASNN-15-E. VÁZQUEZ-DODERO, J. C., FRAGUAS, R., PALENCIA, L., ROSENBERG, M., WEBER, E., STEIN, G. (2022). Ya no eres un técnico. Directivos y técnicos: dos maneras de trabajar. IESE, ASNN-14. VÁZQUEZ-DODERO, J. C., FRAGUAS, R., PALENCIA, L., ROSENBERG, M., STEIN, G., WEBER, E. (2022). Decide cómo actuar y piensa por ti mismo. IESE, ASNN-13. VÁZQUEZ-DODERO, J. C., FRAGUAS, R., PALENCIA, L., ROSENBERG, M., WEBER, E., STEIN, G. (2022). You Are no Longer a Technical Specialist. Senior Managers and Technical Specialists: Two Ways of Working. IESE, ASNN-14-E.