- Professor of Information Systems
Ph.D. in Management, IESE, University of Navarra
Degree in Economics and Business Administration, Universitat Pompeu Fabra
Areas of Interest
* Strategic management and Information Systems
* ICT-enabled innovation
* Organizational learning
* The impact of ICT on work-practices
* Technology-driven industry transformation
She joined IESE in 2000. Previously, she was Associate Professor at University Pompeu Fabra in Barcelona, Spain. From 2001 to 2004, she was appointed as the Academic Director of the PwC-IESE ebCenter. In 2003, she was a Visiting Scholar at the Sloan School of Management, MIT.
Currently, most of her work is centered on how the digital rise is affecting organizations from a variety of perspectives. First, she is an avidly studies how the current technological changes impact business models, both in terms of how they allow for the rise of new value propositions, as well as for their potential to impact their target markets. In this vein, she is especially interested in understanding how existing companies can increase their capabilities to quickly adapt and react, and how their main leaders have to develop a digital mindset to be able to incorporate the digital dimensions into their daily decision making.
From an industry perspective, Dr. Sieber is especially interested in those industries that are being transformed by recent technological advances, such as media and entertainment, telecommunications, banking, retail and automotive.
Dr. Sieber has also worked extensively on the impact of information and communication technologies on organizational and individual work practices, being especially interested in the most recent developments on the impact of social and interactive media on organizations, in particular vis-à-vis inter- and intraorganizational collaboration.
Professor Sieber has extensive experience working with executive audiences in Europe, North and South America, Asia, Middle East and Africa. She has taught, directed custom programs, and consulted with multinational companies, including Oracle, BBVA, La Caixa, Banco Santander, Telefónica, Vodafone, Komatsu, Olympus, Boston Scientific and Desigual. She regularly advises early-stage start-ups, incubators and investment funds on issues of business model and technology design.