Dirección Comercial

Dirección Comercial

Seminars

UPCOMING TALKS

April, 16th, 15:30–17:00, Room: Q-402 (Barcelona) Room 131 (Madrid)
THORSTEN WIESEL
University of Münster
"Know IT – Bridging the Gap between Research and Practice in Digital Marketing"

May 24, 12:00-13:30, Room: TBC
GERALD HÄUBL
Ronald K. Banister Chair in Business and Professor of Marketing, University of Alberta




PAST TALKS

March, 16th
Prof. DEBORA THOMPSON
McDonough School of Business, Georgetown University
"Conflict of Interest Disclosure as an Expertise Cue: Differential Effects due to Automatic versus Deliberative Processing"

March, 16th
Prof. PETER EBBES
HEC Paris
"Gremlins in the Data: Identifying the Information Content of Research Subjects"

March, 16th
Prof. KATE BARASZ
IESE Business School, University of Navarra
"I Know Why You Voted for Trump: (Over)inferring Motives From Choice"

March 15th
Prof. LEONARD LEE
NUS Business School, National University of Singapore
"Reducing Peak-Hour Subway Crowding: Investigating the Effectiveness of Financial Disincentives"

March 15th
Prof. KELLY HAWS
Owen Graduate School of Management, Vanderbilt University
"Consumer Responses to Serving Sizes"

March 15th
Prof. BEREND WIERENGA
Rotterdam School of Management, Erasmus University
"Managerial Decision Making in Marketing: On Managers, Models, and Minds"

March 15th
Prof. IÑIGO GALLO
IESE Business School, University of Navarra
"Surprise! The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases"

February 19th
NICHOLAS H. LURIE
VOYA Financial Professor, Department of Marketing, University of Connecticut 
"Creation and Consumption of Mobile Word-of-Mouth: How are Mobile Reviews Different?"