{"id":10967,"date":"2025-02-05T10:48:01","date_gmt":"2025-02-05T10:48:01","guid":{"rendered":"https:\/\/www.iese.edu\/es\/insight\/?post_type=article&#038;p=10967"},"modified":"2025-02-06T14:09:56","modified_gmt":"2025-02-06T14:09:56","slug":"como-usar-los-juramentos-de-honestidad-para-fomentar-el-comportamiento-etico","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/","title":{"rendered":"C\u00f3mo usar los juramentos de honestidad para fomentar el comportamiento \u00e9tico"},"author":53,"featured_media":10972,"menu_order":0,"template":"","tags":[74,137],"class_list":["post-10967","article","type-article","status-publish","has-post-thumbnail","hentry","tag-etica","tag-tomadedecisiones"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo usar los juramentos de honestidad para fomentar el comportamiento \u00e9tico | IESE Insight<\/title>\n<meta name=\"description\" content=\"Especificar claramente el comportamiento deseado o eliminar cualquier ambig\u00fcedad son las f\u00f3rmulas m\u00e1s efectivas para dise\u00f1ar estos compromisos con la verdad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo usar los juramentos de honestidad para fomentar el comportamiento \u00e9tico\" \/>\n<meta property=\"og:description\" content=\"Especificar claramente el comportamiento deseado o eliminar cualquier ambig\u00fcedad son las f\u00f3rmulas m\u00e1s efectivas para dise\u00f1ar estos compromisos con la verdad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-06T14:09:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/02\/bribe-dishonest-behaviour.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\\\/\"},\"author\":{\"name\":\"Kate Lith\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/person\\\/f2af753dd6267276cec42b9a32705b5d\"},\"headline\":\"C\u00f3mo usar los juramentos de honestidad para fomentar el comportamiento \u00e9tico\",\"datePublished\":\"2025-02-05T10:48:01+00:00\",\"dateModified\":\"2025-02-06T14:09:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\\\/\"},\"wordCount\":12,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/02\\\/bribe-dishonest-behaviour.jpg\",\"keywords\":[\"\u00e9tica\",\"TomaDeDecisiones\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\\\/\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\\\/\",\"name\":\"C\u00f3mo usar los juramentos de honestidad para fomentar el comportamiento \u00e9tico | IESE Insight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/02\\\/bribe-dishonest-behaviour.jpg\",\"datePublished\":\"2025-02-05T10:48:01+00:00\",\"dateModified\":\"2025-02-06T14:09:56+00:00\",\"description\":\"Especificar claramente el comportamiento deseado o eliminar cualquier ambig\u00fcedad son las f\u00f3rmulas m\u00e1s efectivas para dise\u00f1ar estos compromisos con la verdad.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/02\\\/bribe-dishonest-behaviour.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/02\\\/bribe-dishonest-behaviour.jpg\",\"width\":1024,\"height\":680},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo usar los juramentos de honestidad para fomentar el comportamiento \u00e9tico\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#website\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/\",\"name\":\"IESE Insight\",\"description\":\"Relevant Business Knowledge\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#organization\",\"name\":\"IESE Insight\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Logo-IESE.png\",\"contentUrl\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Logo-IESE.png\",\"width\":290,\"height\":290,\"caption\":\"IESE Insight\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/person\\\/f2af753dd6267276cec42b9a32705b5d\",\"name\":\"Kate Lith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g\",\"caption\":\"Kate Lith\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"C\u00f3mo usar los juramentos de honestidad para fomentar el comportamiento \u00e9tico | IESE Insight","description":"Especificar claramente el comportamiento deseado o eliminar cualquier ambig\u00fcedad son las f\u00f3rmulas m\u00e1s efectivas para dise\u00f1ar estos compromisos con la verdad.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/","og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo usar los juramentos de honestidad para fomentar el comportamiento \u00e9tico","og_description":"Especificar claramente el comportamiento deseado o eliminar cualquier ambig\u00fcedad son las f\u00f3rmulas m\u00e1s efectivas para dise\u00f1ar estos compromisos con la verdad.","og_url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/","og_site_name":"IESE Insight","article_modified_time":"2025-02-06T14:09:56+00:00","og_image":[{"width":1024,"height":680,"url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/02\/bribe-dishonest-behaviour.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/"},"author":{"name":"Kate Lith","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/f2af753dd6267276cec42b9a32705b5d"},"headline":"C\u00f3mo usar los juramentos de honestidad para fomentar el comportamiento \u00e9tico","datePublished":"2025-02-05T10:48:01+00:00","dateModified":"2025-02-06T14:09:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/"},"wordCount":12,"publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/02\/bribe-dishonest-behaviour.jpg","keywords":["\u00e9tica","TomaDeDecisiones"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/","url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/","name":"C\u00f3mo usar los juramentos de honestidad para fomentar el comportamiento \u00e9tico | IESE Insight","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/#primaryimage"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/02\/bribe-dishonest-behaviour.jpg","datePublished":"2025-02-05T10:48:01+00:00","dateModified":"2025-02-06T14:09:56+00:00","description":"Especificar claramente el comportamiento deseado o eliminar cualquier ambig\u00fcedad son las f\u00f3rmulas m\u00e1s efectivas para dise\u00f1ar estos compromisos con la verdad.","breadcrumb":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/#primaryimage","url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/02\/bribe-dishonest-behaviour.jpg","contentUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/02\/bribe-dishonest-behaviour.jpg","width":1024,"height":680},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/juramento-honestidad-comportamiento-deshonesto-fraude-empresas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.iese.edu\/es\/insight\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo usar los juramentos de honestidad para fomentar el comportamiento \u00e9tico"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/es\/insight\/#website","url":"https:\/\/www.iese.edu\/es\/insight\/","name":"IESE Insight","description":"Relevant Business Knowledge","publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/es\/insight\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/es\/insight\/#organization","name":"IESE Insight","url":"https:\/\/www.iese.edu\/es\/insight\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","contentUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","width":290,"height":290,"caption":"IESE Insight"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/f2af753dd6267276cec42b9a32705b5d","name":"Kate Lith","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g","caption":"Kate Lith"}}]}},"_links":{"self":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/10967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/users\/53"}],"version-history":[{"count":8,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/10967\/revisions"}],"predecessor-version":[{"id":11007,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/10967\/revisions\/11007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/media\/10972"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/media?parent=10967"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/tags?post=10967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}