{"id":11305,"date":"2025-03-19T12:32:17","date_gmt":"2025-03-19T12:32:17","guid":{"rendered":"https:\/\/www.iese.edu\/es\/insight\/?post_type=article&#038;p=11305"},"modified":"2025-03-19T14:32:10","modified_gmt":"2025-03-19T14:32:10","slug":"por-que-la-mala-prensa-no-afecta-igual-a-todas-las-empresas","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/es\/insight\/articulos\/crisis-reputacional-presion-mediatica\/","title":{"rendered":"\u00bfPor qu\u00e9 la mala prensa no afecta igual a todas las empresas?"},"author":51,"featured_media":11307,"menu_order":0,"template":"","tags":[72,42],"class_list":["post-11305","article","type-article","status-publish","has-post-thumbnail","hentry","tag-estrategia","tag-gobierno-corporativo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 la mala prensa no afecta igual a todas las empresas? | IESE Insight<\/title>\n<meta name=\"description\" content=\"Claves para gestionar la presi\u00f3n medi\u00e1tica, Mientras unas cambian de estrategia para mitigar el impacto, otras resisten con \u00e9xito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/crisis-reputacional-presion-mediatica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 la mala prensa no afecta igual a todas las empresas?\" \/>\n<meta property=\"og:description\" content=\"Claves para gestionar la presi\u00f3n medi\u00e1tica, Mientras unas cambian de estrategia para mitigar el impacto, otras resisten con \u00e9xito.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/crisis-reputacional-presion-mediatica\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-19T14:32:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/03\/noticias-perfil-movil.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/crisis-reputacional-presion-mediatica\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/crisis-reputacional-presion-mediatica\/\"},\"author\":{\"name\":\"Natalia Celis\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/f5a3e74a1ef60a6bef7913dc8bce951a\"},\"headline\":\"\u00bfPor qu\u00e9 la mala prensa no afecta igual a todas las empresas?\",\"datePublished\":\"2025-03-19T12:32:17+00:00\",\"dateModified\":\"2025-03-19T14:32:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/crisis-reputacional-presion-mediatica\/\"},\"wordCount\":12,\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/crisis-reputacional-presion-mediatica\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/03\/noticias-perfil-movil.jpg\",\"keywords\":[\"estrategia\",\"gobernanza\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/crisis-reputacional-presion-mediatica\/\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/crisis-reputacional-presion-mediatica\/\",\"name\":\"\u00bfPor qu\u00e9 la mala prensa no afecta igual a todas las empresas? 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