{"id":13085,"date":"2025-04-28T08:02:02","date_gmt":"2025-04-28T08:02:02","guid":{"rendered":"https:\/\/www.iese.edu\/es\/insight\/?post_type=article&#038;p=13085"},"modified":"2025-05-26T11:06:41","modified_gmt":"2025-05-26T11:06:41","slug":"asi-pueden-las-marcas-ayudarnos-a-ser-nosotros-mismos","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/es\/insight\/articulos\/marca-proposito-consumidor-identidad\/","title":{"rendered":"As\u00ed pueden las marcas ayudarnos a ser nosotros mismos"},"author":51,"featured_media":13086,"menu_order":0,"template":"","tags":[48],"class_list":["post-13085","article","type-article","status-publish","has-post-thumbnail","hentry","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>As\u00ed pueden las marcas ayudarnos a ser nosotros mismos | IESE Insight<\/title>\n<meta name=\"description\" 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