{"id":13471,"date":"2025-07-03T10:18:45","date_gmt":"2025-07-03T10:18:45","guid":{"rendered":"https:\/\/www.iese.edu\/es\/insight\/?post_type=article&#038;p=13471"},"modified":"2026-04-07T10:59:00","modified_gmt":"2026-04-07T10:59:00","slug":"por-que-la-presion-del-mercado-no-basta-para-lograr-una-banca-mas-sostenible","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/","title":{"rendered":"Por qu\u00e9 la presi\u00f3n del mercado no basta para lograr una banca m\u00e1s sostenible"},"author":51,"featured_media":13473,"menu_order":0,"template":"","tags":[53,76],"class_list":["post-13471","article","type-article","status-publish","has-post-thumbnail","hentry","tag-banca","tag-finanzas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Por qu\u00e9 la presi\u00f3n del mercado no basta para lograr una banca m\u00e1s sostenible | IESE Insight<\/title>\n<meta name=\"description\" content=\"Los mercados buscan maximizar la rentabilidad. Alcanzar unas pr\u00e1cticas crediticias m\u00e1s verdes en la banca pasa por que la sostenibilidad sea rentable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 la presi\u00f3n del mercado no basta para lograr una banca m\u00e1s sostenible\" \/>\n<meta property=\"og:description\" content=\"Los mercados buscan maximizar la rentabilidad. Alcanzar unas pr\u00e1cticas crediticias m\u00e1s verdes en la banca pasa por que la sostenibilidad sea rentable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T10:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/07\/parque-oficinas-plaza-arboles.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/banca-sostenible-limitaciones\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/banca-sostenible-limitaciones\\\/\"},\"author\":{\"name\":\"Natalia Celis\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/person\\\/f5a3e74a1ef60a6bef7913dc8bce951a\"},\"headline\":\"Por qu\u00e9 la presi\u00f3n del mercado no basta para lograr una banca m\u00e1s sostenible\",\"datePublished\":\"2025-07-03T10:18:45+00:00\",\"dateModified\":\"2026-04-07T10:59:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/banca-sostenible-limitaciones\\\/\"},\"wordCount\":16,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/banca-sostenible-limitaciones\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/07\\\/parque-oficinas-plaza-arboles.jpg\",\"keywords\":[\"banca\",\"finanzas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/banca-sostenible-limitaciones\\\/\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/banca-sostenible-limitaciones\\\/\",\"name\":\"Por qu\u00e9 la presi\u00f3n del mercado no basta para lograr una banca m\u00e1s sostenible | IESE Insight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/banca-sostenible-limitaciones\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/banca-sostenible-limitaciones\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/07\\\/parque-oficinas-plaza-arboles.jpg\",\"datePublished\":\"2025-07-03T10:18:45+00:00\",\"dateModified\":\"2026-04-07T10:59:00+00:00\",\"description\":\"Los mercados buscan maximizar la rentabilidad. Alcanzar unas pr\u00e1cticas crediticias m\u00e1s verdes en la banca pasa por que la sostenibilidad sea rentable.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/banca-sostenible-limitaciones\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/banca-sostenible-limitaciones\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/banca-sostenible-limitaciones\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/07\\\/parque-oficinas-plaza-arboles.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/07\\\/parque-oficinas-plaza-arboles.jpg\",\"width\":1024,\"height\":680,\"caption\":\"Plaza de parque de oficinas con \u00e1rboles.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/banca-sostenible-limitaciones\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Por qu\u00e9 la presi\u00f3n del mercado no basta para lograr una banca m\u00e1s sostenible\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#website\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/\",\"name\":\"IESE Insight\",\"description\":\"Relevant Business Knowledge\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#organization\",\"name\":\"IESE Insight\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Logo-IESE.png\",\"contentUrl\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Logo-IESE.png\",\"width\":290,\"height\":290,\"caption\":\"IESE Insight\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/person\\\/f5a3e74a1ef60a6bef7913dc8bce951a\",\"name\":\"Natalia Celis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g\",\"caption\":\"Natalia Celis\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Por qu\u00e9 la presi\u00f3n del mercado no basta para lograr una banca m\u00e1s sostenible | IESE Insight","description":"Los mercados buscan maximizar la rentabilidad. Alcanzar unas pr\u00e1cticas crediticias m\u00e1s verdes en la banca pasa por que la sostenibilidad sea rentable.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/","og_locale":"es_ES","og_type":"article","og_title":"Por qu\u00e9 la presi\u00f3n del mercado no basta para lograr una banca m\u00e1s sostenible","og_description":"Los mercados buscan maximizar la rentabilidad. Alcanzar unas pr\u00e1cticas crediticias m\u00e1s verdes en la banca pasa por que la sostenibilidad sea rentable.","og_url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/","og_site_name":"IESE Insight","article_modified_time":"2026-04-07T10:59:00+00:00","og_image":[{"width":1024,"height":680,"url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/07\/parque-oficinas-plaza-arboles.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/"},"author":{"name":"Natalia Celis","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/f5a3e74a1ef60a6bef7913dc8bce951a"},"headline":"Por qu\u00e9 la presi\u00f3n del mercado no basta para lograr una banca m\u00e1s sostenible","datePublished":"2025-07-03T10:18:45+00:00","dateModified":"2026-04-07T10:59:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/"},"wordCount":16,"publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/07\/parque-oficinas-plaza-arboles.jpg","keywords":["banca","finanzas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/","url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/","name":"Por qu\u00e9 la presi\u00f3n del mercado no basta para lograr una banca m\u00e1s sostenible | IESE Insight","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/#primaryimage"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/07\/parque-oficinas-plaza-arboles.jpg","datePublished":"2025-07-03T10:18:45+00:00","dateModified":"2026-04-07T10:59:00+00:00","description":"Los mercados buscan maximizar la rentabilidad. Alcanzar unas pr\u00e1cticas crediticias m\u00e1s verdes en la banca pasa por que la sostenibilidad sea rentable.","breadcrumb":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/#primaryimage","url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/07\/parque-oficinas-plaza-arboles.jpg","contentUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/07\/parque-oficinas-plaza-arboles.jpg","width":1024,"height":680,"caption":"Plaza de parque de oficinas con \u00e1rboles."},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/banca-sostenible-limitaciones\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.iese.edu\/es\/insight\/"},{"@type":"ListItem","position":2,"name":"Por qu\u00e9 la presi\u00f3n del mercado no basta para lograr una banca m\u00e1s sostenible"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/es\/insight\/#website","url":"https:\/\/www.iese.edu\/es\/insight\/","name":"IESE Insight","description":"Relevant Business Knowledge","publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/es\/insight\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/es\/insight\/#organization","name":"IESE Insight","url":"https:\/\/www.iese.edu\/es\/insight\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","contentUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","width":290,"height":290,"caption":"IESE Insight"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/f5a3e74a1ef60a6bef7913dc8bce951a","name":"Natalia Celis","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g","caption":"Natalia Celis"}}]}},"_links":{"self":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/13471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/users\/51"}],"version-history":[{"count":7,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/13471\/revisions"}],"predecessor-version":[{"id":16353,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/13471\/revisions\/16353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/media\/13473"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/media?parent=13471"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/tags?post=13471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}