{"id":14007,"date":"2025-09-22T13:33:23","date_gmt":"2025-09-22T13:33:23","guid":{"rendered":"https:\/\/www.iese.edu\/es\/insight\/?post_type=article&#038;p=14007"},"modified":"2025-09-22T13:33:23","modified_gmt":"2025-09-22T13:33:23","slug":"redisena-tu-estrategia-empresarial-ante-la-nueva-geoeconomia","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/","title":{"rendered":"Redise\u00f1a tu estrategia empresarial ante la nueva geoeconom\u00eda"},"author":83,"featured_media":14015,"menu_order":0,"template":"","tags":[72,99],"class_list":["post-14007","article","type-article","status-publish","has-post-thumbnail","hentry","tag-estrategia","tag-geopolitica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Redise\u00f1a tu estrategia empresarial ante la nueva geoeconom\u00eda | IESE Insight<\/title>\n<meta name=\"description\" content=\"Aranceles, guerras tecnol\u00f3gicas y tensiones energ\u00e9ticas cambian las reglas. Ajusta tu estrategia para identificar nuevas oportunidades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redise\u00f1a tu estrategia empresarial ante la nueva geoeconom\u00eda\" \/>\n<meta property=\"og:description\" content=\"Aranceles, guerras tecnol\u00f3gicas y tensiones energ\u00e9ticas cambian las reglas. Ajusta tu estrategia para identificar nuevas oportunidades.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/09\/estrategia-empresarial-nueva-geoeconomia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/\"},\"author\":{\"name\":\"apadierna\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/961d76353ab73d0158b9d12271cb7f50\"},\"headline\":\"Redise\u00f1a tu estrategia empresarial ante la nueva geoeconom\u00eda\",\"datePublished\":\"2025-09-22T13:33:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/\"},\"wordCount\":10,\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/09\/estrategia-empresarial-nueva-geoeconomia.jpg\",\"keywords\":[\"estrategia\",\"geopol\u00edtica\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/\",\"name\":\"Redise\u00f1a tu estrategia empresarial ante la nueva geoeconom\u00eda | IESE Insight\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/09\/estrategia-empresarial-nueva-geoeconomia.jpg\",\"datePublished\":\"2025-09-22T13:33:23+00:00\",\"description\":\"Aranceles, guerras tecnol\u00f3gicas y tensiones energ\u00e9ticas cambian las reglas. Ajusta tu estrategia para identificar nuevas oportunidades.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/#primaryimage\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/09\/estrategia-empresarial-nueva-geoeconomia.jpg\",\"contentUrl\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/09\/estrategia-empresarial-nueva-geoeconomia.jpg\",\"width\":1024,\"height\":700,\"caption\":\"Reuni\u00f3n empresarial con varios asistentes\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.iese.edu\/es\/insight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Redise\u00f1a tu estrategia empresarial ante la nueva geoeconom\u00eda\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#website\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/\",\"name\":\"IESE Insight\",\"description\":\"Relevant Business Knowledge\",\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.iese.edu\/es\/insight\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#organization\",\"name\":\"IESE Insight\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png\",\"contentUrl\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png\",\"width\":290,\"height\":290,\"caption\":\"IESE Insight\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/961d76353ab73d0158b9d12271cb7f50\",\"name\":\"apadierna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4f503a292b0be90b58d0d123cb475cb72df3705eced06d098bd8e842d1084f5f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4f503a292b0be90b58d0d123cb475cb72df3705eced06d098bd8e842d1084f5f?s=96&d=mm&r=g\",\"caption\":\"apadierna\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Redise\u00f1a tu estrategia empresarial ante la nueva geoeconom\u00eda | IESE Insight","description":"Aranceles, guerras tecnol\u00f3gicas y tensiones energ\u00e9ticas cambian las reglas. Ajusta tu estrategia para identificar nuevas oportunidades.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/","og_locale":"es_ES","og_type":"article","og_title":"Redise\u00f1a tu estrategia empresarial ante la nueva geoeconom\u00eda","og_description":"Aranceles, guerras tecnol\u00f3gicas y tensiones energ\u00e9ticas cambian las reglas. Ajusta tu estrategia para identificar nuevas oportunidades.","og_url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/","og_site_name":"IESE Insight","og_image":[{"width":1024,"height":700,"url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/09\/estrategia-empresarial-nueva-geoeconomia.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/"},"author":{"name":"apadierna","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/961d76353ab73d0158b9d12271cb7f50"},"headline":"Redise\u00f1a tu estrategia empresarial ante la nueva geoeconom\u00eda","datePublished":"2025-09-22T13:33:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/"},"wordCount":10,"publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/09\/estrategia-empresarial-nueva-geoeconomia.jpg","keywords":["estrategia","geopol\u00edtica"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/","url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/","name":"Redise\u00f1a tu estrategia empresarial ante la nueva geoeconom\u00eda | IESE Insight","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/#primaryimage"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/09\/estrategia-empresarial-nueva-geoeconomia.jpg","datePublished":"2025-09-22T13:33:23+00:00","description":"Aranceles, guerras tecnol\u00f3gicas y tensiones energ\u00e9ticas cambian las reglas. Ajusta tu estrategia para identificar nuevas oportunidades.","breadcrumb":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/#primaryimage","url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/09\/estrategia-empresarial-nueva-geoeconomia.jpg","contentUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2025\/09\/estrategia-empresarial-nueva-geoeconomia.jpg","width":1024,"height":700,"caption":"Reuni\u00f3n empresarial con varios asistentes"},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/geopolitica-estrategia-pluto-oportunidades\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.iese.edu\/es\/insight\/"},{"@type":"ListItem","position":2,"name":"Redise\u00f1a tu estrategia empresarial ante la nueva geoeconom\u00eda"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/es\/insight\/#website","url":"https:\/\/www.iese.edu\/es\/insight\/","name":"IESE Insight","description":"Relevant Business Knowledge","publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/es\/insight\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/es\/insight\/#organization","name":"IESE Insight","url":"https:\/\/www.iese.edu\/es\/insight\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","contentUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","width":290,"height":290,"caption":"IESE Insight"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/961d76353ab73d0158b9d12271cb7f50","name":"apadierna","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4f503a292b0be90b58d0d123cb475cb72df3705eced06d098bd8e842d1084f5f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4f503a292b0be90b58d0d123cb475cb72df3705eced06d098bd8e842d1084f5f?s=96&d=mm&r=g","caption":"apadierna"}}]}},"_links":{"self":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/14007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/users\/83"}],"version-history":[{"count":14,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/14007\/revisions"}],"predecessor-version":[{"id":14123,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/14007\/revisions\/14123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/media\/14015"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/media?parent=14007"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/tags?post=14007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}