{"id":3371,"date":"2016-11-01T05:26:38","date_gmt":"2016-11-01T05:26:38","guid":{"rendered":"https:\/\/www.iese.edu\/es\/insight\/?post_type=article&#038;p=3371"},"modified":"2025-04-08T05:26:38","modified_gmt":"2025-04-08T05:26:38","slug":"recetas-para-mejorar-el-marketing-de-las-farmaceuticas","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/es\/insight\/articulos\/marketing-farmaceuticas-visitador-medico\/","title":{"rendered":"Recetas para mejorar el marketing de las farmac\u00e9uticas"},"author":1,"featured_media":0,"menu_order":0,"template":"","tags":[48,50],"class_list":["post-3371","article","type-article","status-publish","hentry","tag-marketing","tag-salud"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recetas para mejorar el marketing de las farmac\u00e9uticas | IESE Insight<\/title>\n<meta name=\"description\" content=\"Proponen ajustar el modelo para vender m\u00e9dicamentos y adaptar las t\u00e9cnicas de marketing de la industria farmac\u00e9utica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/marketing-farmaceuticas-visitador-medico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recetas para mejorar el marketing de las farmac\u00e9uticas\" \/>\n<meta property=\"og:description\" content=\"Proponen ajustar el modelo para vender m\u00e9dicamentos y adaptar las t\u00e9cnicas de marketing de la industria farmac\u00e9utica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/marketing-farmaceuticas-visitador-medico\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T05:26:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/marketing-farmaceuticas-visitador-medico\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/marketing-farmaceuticas-visitador-medico\\\/\"},\"author\":{\"name\":\"1es3Edu4dm\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/person\\\/ce9ea6c2c6e830cb4a54227fc50bd128\"},\"headline\":\"Recetas para mejorar el marketing de las farmac\u00e9uticas\",\"datePublished\":\"2016-11-01T05:26:38+00:00\",\"dateModified\":\"2025-04-08T05:26:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/marketing-farmaceuticas-visitador-medico\\\/\"},\"wordCount\":9,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#organization\"},\"keywords\":[\"marketing\",\"salud\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/marketing-farmaceuticas-visitador-medico\\\/\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/marketing-farmaceuticas-visitador-medico\\\/\",\"name\":\"Recetas para mejorar el marketing de las farmac\u00e9uticas | IESE Insight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#website\"},\"datePublished\":\"2016-11-01T05:26:38+00:00\",\"dateModified\":\"2025-04-08T05:26:38+00:00\",\"description\":\"Proponen ajustar el modelo para vender m\u00e9dicamentos y adaptar las t\u00e9cnicas de marketing de la industria farmac\u00e9utica.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/marketing-farmaceuticas-visitador-medico\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/marketing-farmaceuticas-visitador-medico\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/marketing-farmaceuticas-visitador-medico\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recetas para mejorar el marketing de las farmac\u00e9uticas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#website\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/\",\"name\":\"IESE Insight\",\"description\":\"Relevant Business Knowledge\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#organization\",\"name\":\"IESE Insight\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Logo-IESE.png\",\"contentUrl\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Logo-IESE.png\",\"width\":290,\"height\":290,\"caption\":\"IESE Insight\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/person\\\/ce9ea6c2c6e830cb4a54227fc50bd128\",\"name\":\"1es3Edu4dm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g\",\"caption\":\"1es3Edu4dm\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Recetas para mejorar el marketing de las farmac\u00e9uticas | IESE Insight","description":"Proponen ajustar el modelo para vender m\u00e9dicamentos y adaptar las t\u00e9cnicas de marketing de la industria farmac\u00e9utica.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/es\/insight\/articulos\/marketing-farmaceuticas-visitador-medico\/","og_locale":"es_ES","og_type":"article","og_title":"Recetas para mejorar el marketing de las farmac\u00e9uticas","og_description":"Proponen ajustar el modelo para vender m\u00e9dicamentos y adaptar las t\u00e9cnicas de marketing de la industria farmac\u00e9utica.","og_url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/marketing-farmaceuticas-visitador-medico\/","og_site_name":"IESE Insight","article_modified_time":"2025-04-08T05:26:38+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/marketing-farmaceuticas-visitador-medico\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/marketing-farmaceuticas-visitador-medico\/"},"author":{"name":"1es3Edu4dm","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/ce9ea6c2c6e830cb4a54227fc50bd128"},"headline":"Recetas para mejorar el marketing de las farmac\u00e9uticas","datePublished":"2016-11-01T05:26:38+00:00","dateModified":"2025-04-08T05:26:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/marketing-farmaceuticas-visitador-medico\/"},"wordCount":9,"publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"keywords":["marketing","salud"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/marketing-farmaceuticas-visitador-medico\/","url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/marketing-farmaceuticas-visitador-medico\/","name":"Recetas para mejorar el marketing de las farmac\u00e9uticas | IESE Insight","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#website"},"datePublished":"2016-11-01T05:26:38+00:00","dateModified":"2025-04-08T05:26:38+00:00","description":"Proponen ajustar el modelo para vender m\u00e9dicamentos y adaptar las t\u00e9cnicas de marketing de la industria farmac\u00e9utica.","breadcrumb":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/marketing-farmaceuticas-visitador-medico\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/es\/insight\/articulos\/marketing-farmaceuticas-visitador-medico\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/marketing-farmaceuticas-visitador-medico\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.iese.edu\/es\/insight\/"},{"@type":"ListItem","position":2,"name":"Recetas para mejorar el marketing de las farmac\u00e9uticas"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/es\/insight\/#website","url":"https:\/\/www.iese.edu\/es\/insight\/","name":"IESE Insight","description":"Relevant Business Knowledge","publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/es\/insight\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/es\/insight\/#organization","name":"IESE Insight","url":"https:\/\/www.iese.edu\/es\/insight\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","contentUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","width":290,"height":290,"caption":"IESE Insight"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/ce9ea6c2c6e830cb4a54227fc50bd128","name":"1es3Edu4dm","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g","caption":"1es3Edu4dm"}}]}},"_links":{"self":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/3371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":4,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/3371\/revisions"}],"predecessor-version":[{"id":8644,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/3371\/revisions\/8644"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/media?parent=3371"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/tags?post=3371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}