{"id":3390,"date":"2017-02-13T05:26:45","date_gmt":"2017-02-13T05:26:45","guid":{"rendered":"https:\/\/www.iese.edu\/es\/insight\/?post_type=article&#038;p=3390"},"modified":"2025-04-08T05:26:45","modified_gmt":"2025-04-08T05:26:45","slug":"mitos-y-realidades-de-los-negocios-en-china","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/","title":{"rendered":"Mitos y realidades de los negocios en China"},"author":50,"featured_media":6406,"menu_order":0,"template":"","tags":[82,73,72,69,68],"class_list":["post-3390","article","type-article","status-publish","has-post-thumbnail","hentry","tag-china","tag-economia","tag-estrategia","tag-inversion","tag-negociacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mitos y realidades de los negocios en China | IESE Insight<\/title>\n<meta name=\"description\" content=\"Desde su irrupci\u00f3n en el mercado internacional, China ha despertado todo tipo de suspicacias que Pedro Nueno trata de desmontar en su libro Gracias, China. Se muestra por qu\u00e9 este es el \u00fanico pa\u00eds capaz de cuestionar la hegemon\u00eda de Estados Unidos y desvela algunas claves para negociar e invertir en el gigante asi\u00e1tico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mitos y realidades de los negocios en China\" \/>\n<meta property=\"og:description\" content=\"Desde su irrupci\u00f3n en el mercado internacional, China ha despertado todo tipo de suspicacias que Pedro Nueno trata de desmontar en su libro Gracias, China. Se muestra por qu\u00e9 este es el \u00fanico pa\u00eds capaz de cuestionar la hegemon\u00eda de Estados Unidos y desvela algunas claves para negociar e invertir en el gigante asi\u00e1tico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T05:26:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Claves-negocio-inversion-china.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/\"},\"author\":{\"name\":\"mandreu\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/6c03f82c3e92227428030e2ff8fa2b17\"},\"headline\":\"Mitos y realidades de los negocios en China\",\"datePublished\":\"2017-02-13T05:26:45+00:00\",\"dateModified\":\"2025-04-08T05:26:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/\"},\"wordCount\":8,\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Claves-negocio-inversion-china.jpg\",\"keywords\":[\"China\",\"econom\u00eda\",\"estrategia\",\"inversi\u00f3n\",\"negociaci\u00f3n\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/\",\"name\":\"Mitos y realidades de los negocios en China | IESE Insight\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Claves-negocio-inversion-china.jpg\",\"datePublished\":\"2017-02-13T05:26:45+00:00\",\"dateModified\":\"2025-04-08T05:26:45+00:00\",\"description\":\"Desde su irrupci\u00f3n en el mercado internacional, China ha despertado todo tipo de suspicacias que Pedro Nueno trata de desmontar en su libro Gracias, China. Se muestra por qu\u00e9 este es el \u00fanico pa\u00eds capaz de cuestionar la hegemon\u00eda de Estados Unidos y desvela algunas claves para negociar e invertir en el gigante asi\u00e1tico.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/#primaryimage\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Claves-negocio-inversion-china.jpg\",\"contentUrl\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Claves-negocio-inversion-china.jpg\",\"width\":1024,\"height\":680},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.iese.edu\/es\/insight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mitos y realidades de los negocios en China\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#website\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/\",\"name\":\"IESE Insight\",\"description\":\"Relevant Business Knowledge\",\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.iese.edu\/es\/insight\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#organization\",\"name\":\"IESE Insight\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png\",\"contentUrl\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png\",\"width\":290,\"height\":290,\"caption\":\"IESE Insight\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/6c03f82c3e92227428030e2ff8fa2b17\",\"name\":\"mandreu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f7371aebb8fe2ef09b5a430ffdf4fd4dd281419106db9ffb889b137dd90f5389?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f7371aebb8fe2ef09b5a430ffdf4fd4dd281419106db9ffb889b137dd90f5389?s=96&d=mm&r=g\",\"caption\":\"mandreu\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mitos y realidades de los negocios en China | IESE Insight","description":"Desde su irrupci\u00f3n en el mercado internacional, China ha despertado todo tipo de suspicacias que Pedro Nueno trata de desmontar en su libro Gracias, China. Se muestra por qu\u00e9 este es el \u00fanico pa\u00eds capaz de cuestionar la hegemon\u00eda de Estados Unidos y desvela algunas claves para negociar e invertir en el gigante asi\u00e1tico.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/","og_locale":"es_ES","og_type":"article","og_title":"Mitos y realidades de los negocios en China","og_description":"Desde su irrupci\u00f3n en el mercado internacional, China ha despertado todo tipo de suspicacias que Pedro Nueno trata de desmontar en su libro Gracias, China. Se muestra por qu\u00e9 este es el \u00fanico pa\u00eds capaz de cuestionar la hegemon\u00eda de Estados Unidos y desvela algunas claves para negociar e invertir en el gigante asi\u00e1tico.","og_url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/","og_site_name":"IESE Insight","article_modified_time":"2025-04-08T05:26:45+00:00","og_image":[{"width":1024,"height":680,"url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Claves-negocio-inversion-china.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/"},"author":{"name":"mandreu","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/6c03f82c3e92227428030e2ff8fa2b17"},"headline":"Mitos y realidades de los negocios en China","datePublished":"2017-02-13T05:26:45+00:00","dateModified":"2025-04-08T05:26:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/"},"wordCount":8,"publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Claves-negocio-inversion-china.jpg","keywords":["China","econom\u00eda","estrategia","inversi\u00f3n","negociaci\u00f3n"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/","url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/","name":"Mitos y realidades de los negocios en China | IESE Insight","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/#primaryimage"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Claves-negocio-inversion-china.jpg","datePublished":"2017-02-13T05:26:45+00:00","dateModified":"2025-04-08T05:26:45+00:00","description":"Desde su irrupci\u00f3n en el mercado internacional, China ha despertado todo tipo de suspicacias que Pedro Nueno trata de desmontar en su libro Gracias, China. Se muestra por qu\u00e9 este es el \u00fanico pa\u00eds capaz de cuestionar la hegemon\u00eda de Estados Unidos y desvela algunas claves para negociar e invertir en el gigante asi\u00e1tico.","breadcrumb":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/#primaryimage","url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Claves-negocio-inversion-china.jpg","contentUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Claves-negocio-inversion-china.jpg","width":1024,"height":680},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/claves-negocio-inversion-china\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.iese.edu\/es\/insight\/"},{"@type":"ListItem","position":2,"name":"Mitos y realidades de los negocios en China"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/es\/insight\/#website","url":"https:\/\/www.iese.edu\/es\/insight\/","name":"IESE Insight","description":"Relevant Business Knowledge","publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/es\/insight\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/es\/insight\/#organization","name":"IESE Insight","url":"https:\/\/www.iese.edu\/es\/insight\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","contentUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","width":290,"height":290,"caption":"IESE Insight"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/6c03f82c3e92227428030e2ff8fa2b17","name":"mandreu","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f7371aebb8fe2ef09b5a430ffdf4fd4dd281419106db9ffb889b137dd90f5389?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7371aebb8fe2ef09b5a430ffdf4fd4dd281419106db9ffb889b137dd90f5389?s=96&d=mm&r=g","caption":"mandreu"}}]}},"_links":{"self":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/3390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/users\/50"}],"version-history":[{"count":1,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/3390\/revisions"}],"predecessor-version":[{"id":8497,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/3390\/revisions\/8497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/media\/6406"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/media?parent=3390"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/tags?post=3390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}