{"id":3422,"date":"2016-10-25T05:26:56","date_gmt":"2016-10-25T05:26:56","guid":{"rendered":"https:\/\/www.iese.edu\/es\/insight\/?post_type=article&#038;p=3422"},"modified":"2025-08-31T16:53:24","modified_gmt":"2025-08-31T16:53:24","slug":"las-dos-leyes-de-los-negocios-globales","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/","title":{"rendered":"Las dos leyes de los negocios globales"},"author":50,"featured_media":5768,"menu_order":0,"template":"","tags":[52,65],"class_list":["post-3422","article","type-article","status-publish","has-post-thumbnail","hentry","tag-conexion","tag-globalizacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las dos leyes de los negocios globales | IESE Insight<\/title>\n<meta name=\"description\" content=\"\u00bfTiene su empresa una estrategia global? En su nuevo libro, Pankaj Ghemawat presenta dos leyes clave que redefinen la actividad internacional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las dos leyes de los negocios globales\" \/>\n<meta property=\"og:description\" content=\"\u00bfTiene su empresa una estrategia global? En su nuevo libro, Pankaj Ghemawat presenta dos leyes clave que redefinen la actividad internacional.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-31T16:53:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Negocios-globales-leyes-aplicaciones.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"528\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/\"},\"author\":{\"name\":\"mandreu\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/6c03f82c3e92227428030e2ff8fa2b17\"},\"headline\":\"Las dos leyes de los negocios globales\",\"datePublished\":\"2016-10-25T05:26:56+00:00\",\"dateModified\":\"2025-08-31T16:53:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/\"},\"wordCount\":7,\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Negocios-globales-leyes-aplicaciones.jpg\",\"keywords\":[\"conexi\u00f3n\",\"globalizaci\u00f3n\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/\",\"name\":\"Las dos leyes de los negocios globales | IESE Insight\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Negocios-globales-leyes-aplicaciones.jpg\",\"datePublished\":\"2016-10-25T05:26:56+00:00\",\"dateModified\":\"2025-08-31T16:53:24+00:00\",\"description\":\"\u00bfTiene su empresa una estrategia global? En su nuevo libro, Pankaj Ghemawat presenta dos leyes clave que redefinen la actividad internacional.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/#primaryimage\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Negocios-globales-leyes-aplicaciones.jpg\",\"contentUrl\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Negocios-globales-leyes-aplicaciones.jpg\",\"width\":1024,\"height\":528},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.iese.edu\/es\/insight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Las dos leyes de los negocios globales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#website\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/\",\"name\":\"IESE Insight\",\"description\":\"Relevant Business Knowledge\",\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.iese.edu\/es\/insight\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#organization\",\"name\":\"IESE Insight\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png\",\"contentUrl\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png\",\"width\":290,\"height\":290,\"caption\":\"IESE Insight\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/6c03f82c3e92227428030e2ff8fa2b17\",\"name\":\"mandreu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f7371aebb8fe2ef09b5a430ffdf4fd4dd281419106db9ffb889b137dd90f5389?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f7371aebb8fe2ef09b5a430ffdf4fd4dd281419106db9ffb889b137dd90f5389?s=96&d=mm&r=g\",\"caption\":\"mandreu\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Las dos leyes de los negocios globales | IESE Insight","description":"\u00bfTiene su empresa una estrategia global? En su nuevo libro, Pankaj Ghemawat presenta dos leyes clave que redefinen la actividad internacional.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/","og_locale":"es_ES","og_type":"article","og_title":"Las dos leyes de los negocios globales","og_description":"\u00bfTiene su empresa una estrategia global? En su nuevo libro, Pankaj Ghemawat presenta dos leyes clave que redefinen la actividad internacional.","og_url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/","og_site_name":"IESE Insight","article_modified_time":"2025-08-31T16:53:24+00:00","og_image":[{"width":1024,"height":528,"url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Negocios-globales-leyes-aplicaciones.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/"},"author":{"name":"mandreu","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/6c03f82c3e92227428030e2ff8fa2b17"},"headline":"Las dos leyes de los negocios globales","datePublished":"2016-10-25T05:26:56+00:00","dateModified":"2025-08-31T16:53:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/"},"wordCount":7,"publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Negocios-globales-leyes-aplicaciones.jpg","keywords":["conexi\u00f3n","globalizaci\u00f3n"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/","url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/","name":"Las dos leyes de los negocios globales | IESE Insight","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/#primaryimage"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Negocios-globales-leyes-aplicaciones.jpg","datePublished":"2016-10-25T05:26:56+00:00","dateModified":"2025-08-31T16:53:24+00:00","description":"\u00bfTiene su empresa una estrategia global? En su nuevo libro, Pankaj Ghemawat presenta dos leyes clave que redefinen la actividad internacional.","breadcrumb":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/#primaryimage","url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Negocios-globales-leyes-aplicaciones.jpg","contentUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/1970\/01\/Negocios-globales-leyes-aplicaciones.jpg","width":1024,"height":528},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/negocios-globales-leyes-aplicaciones\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.iese.edu\/es\/insight\/"},{"@type":"ListItem","position":2,"name":"Las dos leyes de los negocios globales"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/es\/insight\/#website","url":"https:\/\/www.iese.edu\/es\/insight\/","name":"IESE Insight","description":"Relevant Business Knowledge","publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/es\/insight\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/es\/insight\/#organization","name":"IESE Insight","url":"https:\/\/www.iese.edu\/es\/insight\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","contentUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","width":290,"height":290,"caption":"IESE Insight"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/6c03f82c3e92227428030e2ff8fa2b17","name":"mandreu","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f7371aebb8fe2ef09b5a430ffdf4fd4dd281419106db9ffb889b137dd90f5389?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7371aebb8fe2ef09b5a430ffdf4fd4dd281419106db9ffb889b137dd90f5389?s=96&d=mm&r=g","caption":"mandreu"}}]}},"_links":{"self":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/3422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/users\/50"}],"version-history":[{"count":7,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/3422\/revisions"}],"predecessor-version":[{"id":13807,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/3422\/revisions\/13807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/media\/5768"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/media?parent=3422"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/tags?post=3422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}