{"id":3454,"date":"2016-06-16T05:27:07","date_gmt":"2016-06-16T05:27:07","guid":{"rendered":"https:\/\/www.iese.edu\/es\/insight\/?post_type=article&#038;p=3454"},"modified":"2025-04-08T05:27:07","modified_gmt":"2025-04-08T05:27:07","slug":"google-ikea-y-jj-tres-enfoques-estrategicos-de-exito","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/es\/insight\/articulos\/google-ikea-estrategia-enfoques\/","title":{"rendered":"Google, Ikea y J&#038;J: tres enfoques estrat\u00e9gicos de \u00e9xito"},"author":51,"featured_media":0,"menu_order":0,"template":"","tags":[72,79],"class_list":["post-3454","article","type-article","status-publish","hentry","tag-estrategia","tag-liderazgo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google, Ikea y J&amp;J: tres enfoques estrat\u00e9gicos de \u00e9xito | IESE Insight<\/title>\n<meta name=\"description\" content=\"Descubra el modelo estrat\u00e9gico sencillo y \u00e1gil para afrontar las condiciones del mercado que presentan Carlos Rey y Joan Enric Ricart, tomando como referencia empresas tan diversas como Google, Ikea y Johnson &amp; Johnson.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/google-ikea-estrategia-enfoques\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google, Ikea y J&amp;J: tres enfoques estrat\u00e9gicos de \u00e9xito\" \/>\n<meta property=\"og:description\" content=\"Descubra el modelo estrat\u00e9gico sencillo y \u00e1gil para afrontar las condiciones del mercado que presentan Carlos Rey y Joan Enric Ricart, tomando como referencia empresas tan diversas como Google, Ikea y Johnson &amp; Johnson.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/google-ikea-estrategia-enfoques\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T05:27:07+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/google-ikea-estrategia-enfoques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/google-ikea-estrategia-enfoques\\\/\"},\"author\":{\"name\":\"Natalia Celis\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/person\\\/f5a3e74a1ef60a6bef7913dc8bce951a\"},\"headline\":\"Google, Ikea y J&#038;J: tres enfoques estrat\u00e9gicos de \u00e9xito\",\"datePublished\":\"2016-06-16T05:27:07+00:00\",\"dateModified\":\"2025-04-08T05:27:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/google-ikea-estrategia-enfoques\\\/\"},\"wordCount\":11,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#organization\"},\"keywords\":[\"estrategia\",\"liderazgo\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/google-ikea-estrategia-enfoques\\\/\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/google-ikea-estrategia-enfoques\\\/\",\"name\":\"Google, Ikea y J&J: tres enfoques estrat\u00e9gicos de \u00e9xito | IESE Insight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#website\"},\"datePublished\":\"2016-06-16T05:27:07+00:00\",\"dateModified\":\"2025-04-08T05:27:07+00:00\",\"description\":\"Descubra el modelo estrat\u00e9gico sencillo y \u00e1gil para afrontar las condiciones del mercado que presentan Carlos Rey y Joan Enric Ricart, tomando como referencia empresas tan diversas como Google, Ikea y Johnson & Johnson.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/google-ikea-estrategia-enfoques\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/google-ikea-estrategia-enfoques\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/google-ikea-estrategia-enfoques\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google, Ikea y J&#038;J: tres enfoques estrat\u00e9gicos de \u00e9xito\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#website\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/\",\"name\":\"IESE Insight\",\"description\":\"Relevant Business Knowledge\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#organization\",\"name\":\"IESE Insight\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Logo-IESE.png\",\"contentUrl\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Logo-IESE.png\",\"width\":290,\"height\":290,\"caption\":\"IESE Insight\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/person\\\/f5a3e74a1ef60a6bef7913dc8bce951a\",\"name\":\"Natalia Celis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g\",\"caption\":\"Natalia Celis\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google, Ikea y J&J: tres enfoques estrat\u00e9gicos de \u00e9xito | IESE Insight","description":"Descubra el modelo estrat\u00e9gico sencillo y \u00e1gil para afrontar las condiciones del mercado que presentan Carlos Rey y Joan Enric Ricart, tomando como referencia empresas tan diversas como Google, Ikea y Johnson & Johnson.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/es\/insight\/articulos\/google-ikea-estrategia-enfoques\/","og_locale":"es_ES","og_type":"article","og_title":"Google, Ikea y J&J: tres enfoques estrat\u00e9gicos de \u00e9xito","og_description":"Descubra el modelo estrat\u00e9gico sencillo y \u00e1gil para afrontar las condiciones del mercado que presentan Carlos Rey y Joan Enric Ricart, tomando como referencia empresas tan diversas como Google, Ikea y Johnson & Johnson.","og_url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/google-ikea-estrategia-enfoques\/","og_site_name":"IESE Insight","article_modified_time":"2025-04-08T05:27:07+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/google-ikea-estrategia-enfoques\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/google-ikea-estrategia-enfoques\/"},"author":{"name":"Natalia Celis","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/f5a3e74a1ef60a6bef7913dc8bce951a"},"headline":"Google, Ikea y J&#038;J: tres enfoques estrat\u00e9gicos de \u00e9xito","datePublished":"2016-06-16T05:27:07+00:00","dateModified":"2025-04-08T05:27:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/google-ikea-estrategia-enfoques\/"},"wordCount":11,"publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"keywords":["estrategia","liderazgo"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/google-ikea-estrategia-enfoques\/","url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/google-ikea-estrategia-enfoques\/","name":"Google, Ikea y J&J: tres enfoques estrat\u00e9gicos de \u00e9xito | IESE Insight","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#website"},"datePublished":"2016-06-16T05:27:07+00:00","dateModified":"2025-04-08T05:27:07+00:00","description":"Descubra el modelo estrat\u00e9gico sencillo y \u00e1gil para afrontar las condiciones del mercado que presentan Carlos Rey y Joan Enric Ricart, tomando como referencia empresas tan diversas como Google, Ikea y Johnson & Johnson.","breadcrumb":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/google-ikea-estrategia-enfoques\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/es\/insight\/articulos\/google-ikea-estrategia-enfoques\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/google-ikea-estrategia-enfoques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.iese.edu\/es\/insight\/"},{"@type":"ListItem","position":2,"name":"Google, Ikea y J&#038;J: tres enfoques estrat\u00e9gicos de \u00e9xito"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/es\/insight\/#website","url":"https:\/\/www.iese.edu\/es\/insight\/","name":"IESE Insight","description":"Relevant Business Knowledge","publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/es\/insight\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/es\/insight\/#organization","name":"IESE Insight","url":"https:\/\/www.iese.edu\/es\/insight\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","contentUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","width":290,"height":290,"caption":"IESE Insight"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/f5a3e74a1ef60a6bef7913dc8bce951a","name":"Natalia Celis","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g","caption":"Natalia Celis"}}]}},"_links":{"self":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/3454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/users\/51"}],"version-history":[{"count":1,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/3454\/revisions"}],"predecessor-version":[{"id":11700,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/3454\/revisions\/11700"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/media?parent=3454"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/tags?post=3454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}