﻿{"id":4005,"date":"2011-05-27T05:29:46","date_gmt":"2011-05-27T05:29:46","guid":{"rendered":"https:\/\/www.iese.edu\/es\/insight\/?post_type=article&#038;p=4005"},"modified":"2025-04-08T05:29:46","modified_gmt":"2025-04-08T05:29:46","slug":"un-nuevo-marketing-mix-para-despues-de-la-crisis","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/es\/insight\/articulos\/marketing-publicidad-era-digital\/","title":{"rendered":"Un nuevo <em>marketing mix<\/em> para despu\u00e9s de la crisis"},"author":50,"featured_media":0,"menu_order":0,"template":"","tags":[73,48],"class_list":["post-4005","article","type-article","status-publish","hentry","tag-economia","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un nuevo marketing mix para despu\u00e9s de la crisis | IESE Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, 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