{"id":4299,"date":"2008-11-05T05:31:11","date_gmt":"2008-11-05T05:31:11","guid":{"rendered":"https:\/\/www.iese.edu\/es\/insight\/?post_type=article&#038;p=4299"},"modified":"2025-04-08T05:31:11","modified_gmt":"2025-04-08T05:31:11","slug":"los-riesgos-para-la-salud-de-la-atencion-medica-dirigida","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/","title":{"rendered":"Los riesgos para la salud de la atenci\u00f3n m\u00e9dica dirigida"},"author":1,"featured_media":0,"menu_order":0,"template":"","tags":[50],"class_list":["post-4299","article","type-article","status-publish","hentry","tag-salud"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los riesgos para la salud de la atenci\u00f3n m\u00e9dica dirigida | IESE Insight<\/title>\n<meta name=\"description\" content=\"La atenci\u00f3n m\u00e9dica dirigida (managed care) constituye un intento de controlar los costes de la asistencia sanitaria. Uno de sus posibles efectos colaterales podr\u00eda ser que los hospitales se muestren cada vez m\u00e1s reacios a invertir en nueva (y costosa) tecnolog\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los riesgos para la salud de la atenci\u00f3n m\u00e9dica dirigida\" \/>\n<meta property=\"og:description\" content=\"La atenci\u00f3n m\u00e9dica dirigida (managed care) constituye un intento de controlar los costes de la asistencia sanitaria. Uno de sus posibles efectos colaterales podr\u00eda ser que los hospitales se muestren cada vez m\u00e1s reacios a invertir en nueva (y costosa) tecnolog\u00eda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T05:31:11+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/\"},\"author\":{\"name\":\"1es3Edu4dm\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/ce9ea6c2c6e830cb4a54227fc50bd128\"},\"headline\":\"Los riesgos para la salud de la atenci\u00f3n m\u00e9dica dirigida\",\"datePublished\":\"2008-11-05T05:31:11+00:00\",\"dateModified\":\"2025-04-08T05:31:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/\"},\"wordCount\":12,\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#organization\"},\"keywords\":[\"salud\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/\",\"name\":\"Los riesgos para la salud de la atenci\u00f3n m\u00e9dica dirigida | IESE Insight\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#website\"},\"datePublished\":\"2008-11-05T05:31:11+00:00\",\"dateModified\":\"2025-04-08T05:31:11+00:00\",\"description\":\"La atenci\u00f3n m\u00e9dica dirigida (managed care) constituye un intento de controlar los costes de la asistencia sanitaria. Uno de sus posibles efectos colaterales podr\u00eda ser que los hospitales se muestren cada vez m\u00e1s reacios a invertir en nueva (y costosa) tecnolog\u00eda.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.iese.edu\/es\/insight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los riesgos para la salud de la atenci\u00f3n m\u00e9dica dirigida\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#website\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/\",\"name\":\"IESE Insight\",\"description\":\"Relevant Business Knowledge\",\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.iese.edu\/es\/insight\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#organization\",\"name\":\"IESE Insight\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png\",\"contentUrl\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png\",\"width\":290,\"height\":290,\"caption\":\"IESE Insight\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/ce9ea6c2c6e830cb4a54227fc50bd128\",\"name\":\"1es3Edu4dm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g\",\"caption\":\"1es3Edu4dm\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Los riesgos para la salud de la atenci\u00f3n m\u00e9dica dirigida | IESE Insight","description":"La atenci\u00f3n m\u00e9dica dirigida (managed care) constituye un intento de controlar los costes de la asistencia sanitaria. Uno de sus posibles efectos colaterales podr\u00eda ser que los hospitales se muestren cada vez m\u00e1s reacios a invertir en nueva (y costosa) tecnolog\u00eda.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/","og_locale":"es_ES","og_type":"article","og_title":"Los riesgos para la salud de la atenci\u00f3n m\u00e9dica dirigida","og_description":"La atenci\u00f3n m\u00e9dica dirigida (managed care) constituye un intento de controlar los costes de la asistencia sanitaria. Uno de sus posibles efectos colaterales podr\u00eda ser que los hospitales se muestren cada vez m\u00e1s reacios a invertir en nueva (y costosa) tecnolog\u00eda.","og_url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/","og_site_name":"IESE Insight","article_modified_time":"2025-04-08T05:31:11+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/"},"author":{"name":"1es3Edu4dm","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/ce9ea6c2c6e830cb4a54227fc50bd128"},"headline":"Los riesgos para la salud de la atenci\u00f3n m\u00e9dica dirigida","datePublished":"2008-11-05T05:31:11+00:00","dateModified":"2025-04-08T05:31:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/"},"wordCount":12,"publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"keywords":["salud"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/","url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/","name":"Los riesgos para la salud de la atenci\u00f3n m\u00e9dica dirigida | IESE Insight","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#website"},"datePublished":"2008-11-05T05:31:11+00:00","dateModified":"2025-04-08T05:31:11+00:00","description":"La atenci\u00f3n m\u00e9dica dirigida (managed care) constituye un intento de controlar los costes de la asistencia sanitaria. Uno de sus posibles efectos colaterales podr\u00eda ser que los hospitales se muestren cada vez m\u00e1s reacios a invertir en nueva (y costosa) tecnolog\u00eda.","breadcrumb":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/riesgos-atencion-medica-dirigida\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.iese.edu\/es\/insight\/"},{"@type":"ListItem","position":2,"name":"Los riesgos para la salud de la atenci\u00f3n m\u00e9dica dirigida"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/es\/insight\/#website","url":"https:\/\/www.iese.edu\/es\/insight\/","name":"IESE Insight","description":"Relevant Business Knowledge","publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/es\/insight\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/es\/insight\/#organization","name":"IESE Insight","url":"https:\/\/www.iese.edu\/es\/insight\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","contentUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","width":290,"height":290,"caption":"IESE Insight"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/ce9ea6c2c6e830cb4a54227fc50bd128","name":"1es3Edu4dm","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g","caption":"1es3Edu4dm"}}]}},"_links":{"self":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/4299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/4299\/revisions"}],"predecessor-version":[{"id":12973,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/4299\/revisions\/12973"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/media?parent=4299"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/tags?post=4299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}