{"id":4383,"date":"2008-01-01T05:31:27","date_gmt":"2008-01-01T05:31:27","guid":{"rendered":"https:\/\/www.iese.edu\/es\/insight\/?post_type=article&p=4383"},"modified":"2025-04-08T05:31:27","modified_gmt":"2025-04-08T05:31:27","slug":"automocion-en-busca-del-prestigio-perdido","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno","title":{"rendered":"Automoci\u00f3n: en busca del prestigio perdido"},"author":1,"featured_media":0,"menu_order":0,"template":"","tags":[42],"class_list":["post-4383","article","type-article","status-publish","hentry","tag-gobierno-corporativo"],"acf":[],"yoast_head":"\nAutomoci\u00f3n: en busca del prestigio perdido | IESE Insight<\/title>\n<meta name=\"description\" content=\"Recomendaciones sobre la gesti\u00f3n y el buen gobierno para recuperar el prestigio que un d\u00eda tuvo el sector de la automoci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automoci\u00f3n: en busca del prestigio perdido\" \/>\n<meta property=\"og:description\" content=\"Recomendaciones sobre la gesti\u00f3n y el buen gobierno para recuperar el prestigio que un d\u00eda tuvo el sector de la automoci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T05:31:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/\"},\"author\":{\"name\":\"1es3Edu4dm\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/ce9ea6c2c6e830cb4a54227fc50bd128\"},\"headline\":\"Automoci\u00f3n: en busca del prestigio perdido\",\"datePublished\":\"2008-01-01T05:31:27+00:00\",\"dateModified\":\"2025-04-08T05:31:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/\"},\"wordCount\":7,\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#organization\"},\"keywords\":[\"gobernanza\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/\",\"name\":\"Automoci\u00f3n: en busca del prestigio perdido | IESE Insight\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#website\"},\"datePublished\":\"2008-01-01T05:31:27+00:00\",\"dateModified\":\"2025-04-08T05:31:27+00:00\",\"description\":\"Recomendaciones sobre la gesti\u00f3n y el buen gobierno para recuperar el prestigio que un d\u00eda tuvo el sector de la automoci\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.iese.edu\/es\/insight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Automoci\u00f3n: en busca del prestigio perdido\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#website\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/\",\"name\":\"IESE Insight\",\"description\":\"Relevant Business Knowledge\",\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.iese.edu\/es\/insight\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#organization\",\"name\":\"IESE Insight\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png\",\"contentUrl\":\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png\",\"width\":290,\"height\":290,\"caption\":\"IESE Insight\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/ce9ea6c2c6e830cb4a54227fc50bd128\",\"name\":\"1es3Edu4dm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g\",\"caption\":\"1es3Edu4dm\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Automoci\u00f3n: en busca del prestigio perdido | IESE Insight","description":"Recomendaciones sobre la gesti\u00f3n y el buen gobierno para recuperar el prestigio que un d\u00eda tuvo el sector de la automoci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/","og_locale":"es_ES","og_type":"article","og_title":"Automoci\u00f3n: en busca del prestigio perdido","og_description":"Recomendaciones sobre la gesti\u00f3n y el buen gobierno para recuperar el prestigio que un d\u00eda tuvo el sector de la automoci\u00f3n.","og_url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/","og_site_name":"IESE Insight","article_modified_time":"2025-04-08T05:31:27+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/"},"author":{"name":"1es3Edu4dm","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/ce9ea6c2c6e830cb4a54227fc50bd128"},"headline":"Automoci\u00f3n: en busca del prestigio perdido","datePublished":"2008-01-01T05:31:27+00:00","dateModified":"2025-04-08T05:31:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/"},"wordCount":7,"publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"keywords":["gobernanza"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/","url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/","name":"Automoci\u00f3n: en busca del prestigio perdido | IESE Insight","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#website"},"datePublished":"2008-01-01T05:31:27+00:00","dateModified":"2025-04-08T05:31:27+00:00","description":"Recomendaciones sobre la gesti\u00f3n y el buen gobierno para recuperar el prestigio que un d\u00eda tuvo el sector de la automoci\u00f3n.","breadcrumb":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/automocion-recuperar-prestigio-buen-gobierno\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.iese.edu\/es\/insight\/"},{"@type":"ListItem","position":2,"name":"Automoci\u00f3n: en busca del prestigio perdido"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/es\/insight\/#website","url":"https:\/\/www.iese.edu\/es\/insight\/","name":"IESE Insight","description":"Relevant Business Knowledge","publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/es\/insight\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/es\/insight\/#organization","name":"IESE Insight","url":"https:\/\/www.iese.edu\/es\/insight\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","contentUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","width":290,"height":290,"caption":"IESE Insight"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/ce9ea6c2c6e830cb4a54227fc50bd128","name":"1es3Edu4dm","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g","caption":"1es3Edu4dm"}}]}},"_links":{"self":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/4383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/4383\/revisions"}],"predecessor-version":[{"id":8482,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/4383\/revisions\/8482"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/media?parent=4383"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/tags?post=4383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}