{"id":5232,"date":"2022-10-14T10:26:41","date_gmt":"2022-10-14T10:26:41","guid":{"rendered":"https:\/\/www.iese.edu\/es\/insight\/articulos\/nueve-inquietudes-de-los-ceo-ante-el-nuevo-panorama-comercial\/"},"modified":"2022-11-22T15:01:48","modified_gmt":"2022-11-22T15:01:48","slug":"nueve-inquietudes-de-los-ceo-ante-el-nuevo-panorama-comercial","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/","title":{"rendered":"Nueve inquietudes de los CEO ante el nuevo panorama comercial"},"author":38,"featured_media":2869,"menu_order":0,"template":"","tags":[35,45,48],"class_list":["post-5232","article","type-article","status-publish","has-post-thumbnail","hentry","tag-covid","tag-digitalizacion","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nueve inquietudes de los CEO ante el nuevo panorama comercial | IESE Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nueve inquietudes de los CEO ante el nuevo panorama comercial\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T15:01:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Inquietudes-ante-el-nuevo-panorama-comercial-1-e1669128697770.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"546\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/inquietudes-ceo-ventas-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/inquietudes-ceo-ventas-marketing\\\/\"},\"author\":{\"name\":\"mdees\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/person\\\/33872a3cadda976e98b7cb21d06b3db3\"},\"headline\":\"Nueve inquietudes de los CEO ante el nuevo panorama comercial\",\"datePublished\":\"2022-10-14T10:26:41+00:00\",\"dateModified\":\"2022-11-22T15:01:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/inquietudes-ceo-ventas-marketing\\\/\"},\"wordCount\":10,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/inquietudes-ceo-ventas-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Inquietudes-ante-el-nuevo-panorama-comercial-1-e1669128697770.jpg\",\"keywords\":[\"covid\",\"digitalizaci\u00f3n\",\"marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/inquietudes-ceo-ventas-marketing\\\/\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/inquietudes-ceo-ventas-marketing\\\/\",\"name\":\"Nueve inquietudes de los CEO ante el nuevo panorama comercial | IESE Insight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/inquietudes-ceo-ventas-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/inquietudes-ceo-ventas-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Inquietudes-ante-el-nuevo-panorama-comercial-1-e1669128697770.jpg\",\"datePublished\":\"2022-10-14T10:26:41+00:00\",\"dateModified\":\"2022-11-22T15:01:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/inquietudes-ceo-ventas-marketing\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/inquietudes-ceo-ventas-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/inquietudes-ceo-ventas-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Inquietudes-ante-el-nuevo-panorama-comercial-1-e1669128697770.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Inquietudes-ante-el-nuevo-panorama-comercial-1-e1669128697770.jpg\",\"width\":1024,\"height\":546,\"caption\":\"Inquietudes ante el nuevo panorama comercial\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/articulos\\\/inquietudes-ceo-ventas-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nueve inquietudes de los CEO ante el nuevo panorama comercial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#website\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/\",\"name\":\"IESE Insight\",\"description\":\"Relevant Business Knowledge\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#organization\",\"name\":\"IESE Insight\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Logo-IESE.png\",\"contentUrl\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Logo-IESE.png\",\"width\":290,\"height\":290,\"caption\":\"IESE Insight\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/es\\\/insight\\\/#\\\/schema\\\/person\\\/33872a3cadda976e98b7cb21d06b3db3\",\"name\":\"mdees\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87b63097a61dd6a5d31b562e6c1396b95894b87f3e2bd8fa3cc7d18f190d48d5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87b63097a61dd6a5d31b562e6c1396b95894b87f3e2bd8fa3cc7d18f190d48d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87b63097a61dd6a5d31b562e6c1396b95894b87f3e2bd8fa3cc7d18f190d48d5?s=96&d=mm&r=g\",\"caption\":\"mdees\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Nueve inquietudes de los CEO ante el nuevo panorama comercial | IESE Insight","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"Nueve inquietudes de los CEO ante el nuevo panorama comercial","og_url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/","og_site_name":"IESE Insight","article_modified_time":"2022-11-22T15:01:48+00:00","og_image":[{"width":1024,"height":546,"url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Inquietudes-ante-el-nuevo-panorama-comercial-1-e1669128697770.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/"},"author":{"name":"mdees","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/33872a3cadda976e98b7cb21d06b3db3"},"headline":"Nueve inquietudes de los CEO ante el nuevo panorama comercial","datePublished":"2022-10-14T10:26:41+00:00","dateModified":"2022-11-22T15:01:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/"},"wordCount":10,"publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Inquietudes-ante-el-nuevo-panorama-comercial-1-e1669128697770.jpg","keywords":["covid","digitalizaci\u00f3n","marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/","url":"https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/","name":"Nueve inquietudes de los CEO ante el nuevo panorama comercial | IESE Insight","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Inquietudes-ante-el-nuevo-panorama-comercial-1-e1669128697770.jpg","datePublished":"2022-10-14T10:26:41+00:00","dateModified":"2022-11-22T15:01:48+00:00","breadcrumb":{"@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/#primaryimage","url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Inquietudes-ante-el-nuevo-panorama-comercial-1-e1669128697770.jpg","contentUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Inquietudes-ante-el-nuevo-panorama-comercial-1-e1669128697770.jpg","width":1024,"height":546,"caption":"Inquietudes ante el nuevo panorama comercial"},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/es\/insight\/articulos\/inquietudes-ceo-ventas-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.iese.edu\/es\/insight\/"},{"@type":"ListItem","position":2,"name":"Nueve inquietudes de los CEO ante el nuevo panorama comercial"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/es\/insight\/#website","url":"https:\/\/www.iese.edu\/es\/insight\/","name":"IESE Insight","description":"Relevant Business Knowledge","publisher":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/es\/insight\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/es\/insight\/#organization","name":"IESE Insight","url":"https:\/\/www.iese.edu\/es\/insight\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","contentUrl":"https:\/\/www.iese.edu\/es\/insight\/wp-content\/uploads\/sites\/4\/2022\/11\/Logo-IESE.png","width":290,"height":290,"caption":"IESE Insight"},"image":{"@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/es\/insight\/#\/schema\/person\/33872a3cadda976e98b7cb21d06b3db3","name":"mdees","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/87b63097a61dd6a5d31b562e6c1396b95894b87f3e2bd8fa3cc7d18f190d48d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87b63097a61dd6a5d31b562e6c1396b95894b87f3e2bd8fa3cc7d18f190d48d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87b63097a61dd6a5d31b562e6c1396b95894b87f3e2bd8fa3cc7d18f190d48d5?s=96&d=mm&r=g","caption":"mdees"}}]}},"_links":{"self":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/5232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/users\/38"}],"version-history":[{"count":0,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/article\/5232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/media\/2869"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/media?parent=5232"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/es\/insight\/wp-json\/wp\/v2\/tags?post=5232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}