﻿{"id":68,"date":"2017-06-08T00:00:00","date_gmt":"2017-06-08T00:00:00","guid":{"rendered":"http:\/\/www.iese.edu\/es\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/"},"modified":"2026-01-13T14:01:29","modified_gmt":"2026-01-13T14:01:29","slug":"estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion","status":"publish","type":"post","link":"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/","title":{"rendered":"Estrategias de bajo riesgo para afrontar la internacionalizaci\u00f3n"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[227,226,225,19,18,228],"class_list":["post-68","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-estrategias-de-bajo-riesgo","tag-exportacion","tag-internacionalizacion","tag-juan-manuel-de-toro","tag-julian-villanueva","tag-que-diferencia-el-exito-del-fracaso"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrategias de bajo riesgo para afrontar la internacionalizaci\u00f3n | IESE<\/title>\n<meta name=\"description\" content=\"Estados Unidos, Alemania y China son los tres mercados m\u00e1s atractivos para las empresas espa\u00f1olas de cara al futuro\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategias de bajo riesgo para afrontar la internacionalizaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Estados Unidos, Alemania y China son los tres mercados m\u00e1s atractivos para las empresas espa\u00f1olas de cara al futuro\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-08T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-13T14:01:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iese.edu\/es\/wp-content\/uploads\/sites\/2\/2017\/06\/News_iStock-511013546_20170608113901.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"1es3Edu4dm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"1es3Edu4dm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/\"},\"author\":{\"name\":\"1es3Edu4dm\",\"@id\":\"https:\/\/www.iese.edu\/es\/#\/schema\/person\/ce9ea6c2c6e830cb4a54227fc50bd128\"},\"headline\":\"Estrategias de bajo riesgo para afrontar la internacionalizaci\u00f3n\",\"datePublished\":\"2017-06-08T00:00:00+00:00\",\"dateModified\":\"2026-01-13T14:01:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/\"},\"wordCount\":9,\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iese.edu\/es\/wp-content\/uploads\/sites\/2\/2017\/06\/News_iStock-511013546_20170608113901.jpg\",\"keywords\":[\"Estrategias de bajo riesgo\",\"exportaci\u00f3n\",\"Internacionalizaci\u00f3n\",\"Juan Manuel de Toro\",\"Juli\u00e1n Villanueva\",\"Qu\u00e9 diferencia el \u00e9xito del fracaso\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/\",\"url\":\"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/\",\"name\":\"Estrategias de bajo riesgo para afrontar la internacionalizaci\u00f3n | IESE\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iese.edu\/es\/wp-content\/uploads\/sites\/2\/2017\/06\/News_iStock-511013546_20170608113901.jpg\",\"datePublished\":\"2017-06-08T00:00:00+00:00\",\"dateModified\":\"2026-01-13T14:01:29+00:00\",\"description\":\"Estados Unidos, Alemania y China son los tres mercados m\u00e1s atractivos para las empresas espa\u00f1olas de cara al futuro\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/#primaryimage\",\"url\":\"https:\/\/www.iese.edu\/es\/wp-content\/uploads\/sites\/2\/2017\/06\/News_iStock-511013546_20170608113901.jpg\",\"contentUrl\":\"https:\/\/www.iese.edu\/es\/wp-content\/uploads\/sites\/2\/2017\/06\/News_iStock-511013546_20170608113901.jpg\",\"width\":900,\"height\":550},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.iese.edu\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estrategias de bajo riesgo para afrontar la internacionalizaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iese.edu\/es\/#website\",\"url\":\"https:\/\/www.iese.edu\/es\/\",\"name\":\"IESE\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.iese.edu\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.iese.edu\/es\/#organization\",\"name\":\"IESE Business School\",\"url\":\"https:\/\/www.iese.edu\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.iese.edu\/es\/wp-content\/uploads\/sites\/2\/2020\/12\/Logo-IESE.png\",\"contentUrl\":\"https:\/\/www.iese.edu\/es\/wp-content\/uploads\/sites\/2\/2020\/12\/Logo-IESE.png\",\"width\":290,\"height\":290,\"caption\":\"IESE Business School\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.iese.edu\/es\/#\/schema\/person\/ce9ea6c2c6e830cb4a54227fc50bd128\",\"name\":\"1es3Edu4dm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g\",\"caption\":\"1es3Edu4dm\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Estrategias de bajo riesgo para afrontar la internacionalizaci\u00f3n | IESE","description":"Estados Unidos, Alemania y China son los tres mercados m\u00e1s atractivos para las empresas espa\u00f1olas de cara al futuro","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/","og_locale":"es_ES","og_type":"article","og_title":"Estrategias de bajo riesgo para afrontar la internacionalizaci\u00f3n","og_description":"Estados Unidos, Alemania y China son los tres mercados m\u00e1s atractivos para las empresas espa\u00f1olas de cara al futuro","og_url":"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/","og_site_name":"IESE","article_published_time":"2017-06-08T00:00:00+00:00","article_modified_time":"2026-01-13T14:01:29+00:00","og_image":[{"width":900,"height":550,"url":"https:\/\/www.iese.edu\/es\/wp-content\/uploads\/sites\/2\/2017\/06\/News_iStock-511013546_20170608113901.jpg","type":"image\/jpeg"}],"author":"1es3Edu4dm","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"1es3Edu4dm","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/"},"author":{"name":"1es3Edu4dm","@id":"https:\/\/www.iese.edu\/es\/#\/schema\/person\/ce9ea6c2c6e830cb4a54227fc50bd128"},"headline":"Estrategias de bajo riesgo para afrontar la internacionalizaci\u00f3n","datePublished":"2017-06-08T00:00:00+00:00","dateModified":"2026-01-13T14:01:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/"},"wordCount":9,"publisher":{"@id":"https:\/\/www.iese.edu\/es\/#organization"},"image":{"@id":"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/es\/wp-content\/uploads\/sites\/2\/2017\/06\/News_iStock-511013546_20170608113901.jpg","keywords":["Estrategias de bajo riesgo","exportaci\u00f3n","Internacionalizaci\u00f3n","Juan Manuel de Toro","Juli\u00e1n Villanueva","Qu\u00e9 diferencia el \u00e9xito del fracaso"],"articleSection":["Noticias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/","url":"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/","name":"Estrategias de bajo riesgo para afrontar la internacionalizaci\u00f3n | IESE","isPartOf":{"@id":"https:\/\/www.iese.edu\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/#primaryimage"},"image":{"@id":"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/es\/wp-content\/uploads\/sites\/2\/2017\/06\/News_iStock-511013546_20170608113901.jpg","datePublished":"2017-06-08T00:00:00+00:00","dateModified":"2026-01-13T14:01:29+00:00","description":"Estados Unidos, Alemania y China son los tres mercados m\u00e1s atractivos para las empresas espa\u00f1olas de cara al futuro","breadcrumb":{"@id":"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/#primaryimage","url":"https:\/\/www.iese.edu\/es\/wp-content\/uploads\/sites\/2\/2017\/06\/News_iStock-511013546_20170608113901.jpg","contentUrl":"https:\/\/www.iese.edu\/es\/wp-content\/uploads\/sites\/2\/2017\/06\/News_iStock-511013546_20170608113901.jpg","width":900,"height":550},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/es\/noticias\/estrategias-de-bajo-riesgo-para-afrontar-la-internacionalizacion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.iese.edu\/es\/"},{"@type":"ListItem","position":2,"name":"Estrategias de bajo riesgo para afrontar la internacionalizaci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/es\/#website","url":"https:\/\/www.iese.edu\/es\/","name":"IESE","description":"","publisher":{"@id":"https:\/\/www.iese.edu\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/es\/#organization","name":"IESE Business School","url":"https:\/\/www.iese.edu\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/es\/wp-content\/uploads\/sites\/2\/2020\/12\/Logo-IESE.png","contentUrl":"https:\/\/www.iese.edu\/es\/wp-content\/uploads\/sites\/2\/2020\/12\/Logo-IESE.png","width":290,"height":290,"caption":"IESE Business School"},"image":{"@id":"https:\/\/www.iese.edu\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/es\/#\/schema\/person\/ce9ea6c2c6e830cb4a54227fc50bd128","name":"1es3Edu4dm","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g","caption":"1es3Edu4dm"}}]}},"_links":{"self":[{"href":"https:\/\/www.iese.edu\/es\/wp-json\/wp\/v2\/posts\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iese.edu\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":1,"href":"https:\/\/www.iese.edu\/es\/wp-json\/wp\/v2\/posts\/68\/revisions"}],"predecessor-version":[{"id":310,"href":"https:\/\/www.iese.edu\/es\/wp-json\/wp\/v2\/posts\/68\/revisions\/310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/es\/wp-json\/wp\/v2\/media\/309"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/es\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iese.edu\/es\/wp-json\/wp\/v2\/categories?post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/es\/wp-json\/wp\/v2\/tags?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}