Llewellyn D.W.

Associate Professor of the Practice of Management of Information Systems

• Ph.D., Imperial College Business School
• MBA, Cass Business School
• Bachelor of Law, University of Sydney
• Bachelor of Arts, University of Sydney

Llewellyn D.W. Thomas holds a Ph.D. from Imperial College Business School, an M.B.A. (with Distinction) from Cass Business School, a L.L.B. (Honours) from University of Sydney and B.A. (Honours), also from University of Sydney. He also holds a Diploma in Company Direction from the Institute of Directors, London and a Professional Diploma in Marketing from the Chartered Institute of Marketing, London.

Prof. Thomas’s teaching is focused on the impact of digitalization on organizations and with special emphasis on the redesign of processes and the challenge for senior executives to develop a digital mindset.

His research interests lie in the co-evolutionary processes that lead to successful digital innovation and entrepreneurship. He focuses on ecosystem creation, evolution and dynamics in digital economy contexts. Llewellyn’s research is presented regularly at top-tier conferences, including the yearly Academy of Management Conference. His work has appeared in top-tier journals, including Journal of Management, Journal of Management Studies, Strategic Entrepreneurship Journal, Industrial and Corporate Change, and the Academy of Management Perspectives. He has also published in other journals, including Communications of the ACM, Business Horizons, and Telecommunications Policy.

Before becoming an academic, he founded several companies, as well as being a management consultant specializing in competitive and operational strategy in financial services contexts, both for his own consultancy, and as information strategy lead at the consultants BearingPoint UK. Before venturing into management consultancy, he was Product Strategy Director EMEA at Hummingbird, a Canadian multinational software company, and Product Solution Director at Valid Information Systems, an information management software company based in London, UK.

Areas of interest

* Ecosystems and platforms
* Digitalization
* Digital business strategy


Journal Articles (refereed)

SNIHUR, Y., THOMAS, L. D. W., GARUD, R., PHILLIPS, N. (2021). Entrepreneurial framing. A Literature review and future research directions. Entrepreneurship Theory and Practice. doi:10.1177/10422587211000336. (Online first)
CLEMENTS, Z., PARMAR, R., THOMAS, L. D. W. (2021). Measuring platform return on participation. Business Horizons. doi:10.1016/j.bushor.2021.02.036. (Online first)
THOMAS, L. D. W., RITALA, P. (2021). Ecosystem legitimacy emergence. A collective action view. Journal of Management. doi:10.1177/0149206320986617. (Online first)
KOUTROUMPIS , P., LEIPONEN, A., THOMAS, L. D. W. (2021). Digital instruments as invention machines. Communications of the ACM, 64 (1), 70-78. doi:10.1145/3377476.
PARMAR, R., LEIPONEN, A., THOMAS, L. D. W. (2020). Building an organizational digital twin. Business Horizons, 63 (6), 725-736. doi:10.1016/j.bushor.2020.08.001.
KOUTROUMPIS , P., LEIPONEN, A., THOMAS, L. D. W. (2020). Markets for data. Industrial and Corporate Change, 29 (3), 645–660. doi:10.1093/icc/dtaa002.
KOUTROUMPIS , P., LEIPONEN, A., THOMAS, L. D. W. (2020). Small is big in ICT. The Impact of R&D on productivity. Telecommunications Policy, 44 (1), Article 101833. doi:10.1016/j.telpol.2019.101833.
SNIHUR, Y., THOMAS, L. D. W., BURGELMAN, R. A. (2018). An Ecosystem‐level process model of business model disruption. The Disruptor's gambit. Journal of Management Studies, 55 (7), 1278-1316. doi:10.1111/joms.12343.
AUTIO, E., NAMBISAN, S., THOMAS, L. D. W., WRIGHT, M. (2018). Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems. Strategic Entrepreneurship Journal, 12 (1), 72-95. doi:10.1002/sej.1266.
KOUTROUMPIS , P., LEIPONEN, A., THOMAS, L. D. W. (2017). How important is IT? Communications of the ACM, 60 (7). doi:10.1145/3019940.


BURGELMAN, R. A., SNIHUR, Y., THOMAS, L. D. W. (2020). How successive CEOs animate the process of organizational becoming. A Meso-level analysis. Annual Meeting Proceedings: Virtual 2020. Academy of Management Proceedings.
VANDEWEGHE, L., SHARAPOV, D., THOMAS, L. D. W. (2020). The Art of swinging. How boundary-spanning units change boundary positions. Annual Meeting Proceedings: Virtual 2020. Academy of Management Proceedings.


THOMAS, L. D. W. (2016). Ecosystem emergence. An Investigation into the emergence of six digital ecosystems. Saarbrücken, Germany: Lambert Academic Publishing.

Book Chapters

PODOYNITSYNA, K., SNIHUR, Y., THOMAS, L. D. W., GRÉGOIRE, D. (2020). Creating meta-narratives. How analogies and metaphors support business model innovation. In Sund, K. J., Galavan, R. J., and M. Bogers (Eds.), Business models and cognition (pp. 135-167). Bingley: Emerald Group Publishing Limited.
AUTIO, E., THOMAS, L. D. W. (2020). Value co-creation in ecosystems. Insights and research promise from three disciplinary perspectives. In Nambisan, Satish ; Lyytinen, Kalle and Yoo, Youngjin (Eds.), Handbook of Digital Innovation (pp. 107–132). Cheltenham: Edward Elgar Publishing.
THOMAS, L. D. W., AUTIO, E. (2020). Innovation ecosystems in management. An organizing typology. In Oxford University Press (Ed.), Oxford Research Encyclopedia of Business and Management. Cape Town: Oxford University Press.
SNIHUR, Y., THOMAS, L. D. W., BURGELMAN, R. A. (2018). The Performative power of words. How business model innovators use framing for strategic advantage. In Brusoni, S., Sund, K. J., and R. J. Galavan (Eds.), Innovation and Cognition (pp. 13-44). Bingley: Emerald Group Publishing Limited.
THOMAS, L. D. W., SHARAPOV, D., AUTIO, E. (2018). Linking entrepreneurial and innovation ecosystems: the case of AppCampus. In Carayannis, Elias G.; Dagnino, Giovanni B.; Álvarez, Sharon and Faraci, Rosario (Eds.), Entrepreneurial Ecosystems and the Diffusion of Startups (pp. 35-64). Cheltenham: Edward Elgar Publishing.