Paulo Roberto

Senior Lecturer of Marketing and Strategic Management

Post-graduate program at IESE Business School, IAE, IPADE, University of Michigan Business School
M.B.A., Fundaçao Getulio Vargas, Sao Paulo
Degree in Engineering, Escola Politecnica da Universidade de Sao Paulo

Paulo Roberto Ferreira, senior lecturer in the Marketing Department at IESE, previously occupied the position of vice-president of a large chemical and petrochemical multinational company, where he was responsible for the Latin America market. Moreover, he spent 10 years in overseas assignments in the US.

Ferreira has served as a member of the board of directors for various local companies and was a director of ABIQUIM (Brazilian Association of Chemical Industries) and the Thermoplastics Trade Association.

He served for a number of years as dean of ISE – Instituto Superior da Empresa – , the São Paulo-based business school that enjoys close links with IESE.

Areas of interest

* strategic formulation
* allocation of resources
* organization structure and design
* business models