{"id":14132,"date":"2024-06-05T14:05:06","date_gmt":"2024-06-05T14:05:06","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&#038;p=14132"},"modified":"2025-05-26T11:10:42","modified_gmt":"2025-05-26T11:10:42","slug":"e-commerce-shoppers-are-demanding-sustainability-and-theyre-willing-to-pay-for-it","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/ecommerce-customer-loyalty-sustainable-shopping-spain\/","title":{"rendered":"E-commerce shoppers are demanding sustainability, and they\u2019re willing to pay for it"},"author":51,"featured_media":14135,"menu_order":0,"template":"","tags":[],"class_list":["post-14132","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce shoppers are demanding sustainability, and they\u2019re willing to 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