﻿{"id":14527,"date":"2024-09-13T06:37:47","date_gmt":"2024-09-13T06:37:47","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&#038;p=14527"},"modified":"2025-09-10T09:13:50","modified_gmt":"2025-09-10T09:13:50","slug":"spanish-startups-are-placing-their-bets-on-software-platforms-ai-and-data-analytics","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/","title":{"rendered":"A new wave of startups is betting on software platforms, AI and data analytics"},"author":51,"featured_media":14530,"menu_order":0,"template":"","tags":[48],"class_list":["post-14527","article","type-article","status-publish","has-post-thumbnail","hentry","tag-entrepreneurship"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A new wave of startups is betting on software platforms, AI and data analytics | IESE Insight<\/title>\n<meta name=\"description\" content=\"Software, artificial intelligence and data analytics are making headway in Spain&#039;s entrepreneurial ecosystem, along with financing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A new wave of startups is betting on software platforms, AI and data analytics\" \/>\n<meta property=\"og:description\" content=\"Software, artificial intelligence and data analytics are making headway in Spain&#039;s entrepreneurial ecosystem, along with financing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-10T09:13:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2024\/09\/software-start-up-desktop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/\"},\"author\":{\"name\":\"Natalia Celis\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/f5a3e74a1ef60a6bef7913dc8bce951a\"},\"headline\":\"A new wave of startups is betting on software platforms, AI and data analytics\",\"datePublished\":\"2024-09-13T06:37:47+00:00\",\"dateModified\":\"2025-09-10T09:13:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/\"},\"wordCount\":14,\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2024\/09\/software-start-up-desktop.jpg\",\"keywords\":[\"entrepreneurship\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/\",\"url\":\"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/\",\"name\":\"A new wave of startups is betting on software platforms, AI and data analytics | IESE Insight\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2024\/09\/software-start-up-desktop.jpg\",\"datePublished\":\"2024-09-13T06:37:47+00:00\",\"dateModified\":\"2025-09-10T09:13:50+00:00\",\"description\":\"Software, artificial intelligence and data analytics are making headway in Spain's entrepreneurial ecosystem, along with financing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/#primaryimage\",\"url\":\"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2024\/09\/software-start-up-desktop.jpg\",\"contentUrl\":\"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2024\/09\/software-start-up-desktop.jpg\",\"width\":1024,\"height\":680},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.iese.edu\/insight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A new wave of startups is betting on software platforms, AI and data analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#website\",\"url\":\"https:\/\/www.iese.edu\/insight\/\",\"name\":\"IESE Insight\",\"description\":\"Relevant Business Knowledge\",\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.iese.edu\/insight\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#organization\",\"name\":\"IESE Insight\",\"url\":\"https:\/\/www.iese.edu\/insight\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2022\/11\/Logo-IESE.png\",\"contentUrl\":\"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2022\/11\/Logo-IESE.png\",\"width\":290,\"height\":290,\"caption\":\"IESE Insight\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/f5a3e74a1ef60a6bef7913dc8bce951a\",\"name\":\"Natalia Celis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g\",\"caption\":\"Natalia Celis\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A new wave of startups is betting on software platforms, AI and data analytics | IESE Insight","description":"Software, artificial intelligence and data analytics are making headway in Spain's entrepreneurial ecosystem, along with financing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/","og_locale":"en_US","og_type":"article","og_title":"A new wave of startups is betting on software platforms, AI and data analytics","og_description":"Software, artificial intelligence and data analytics are making headway in Spain's entrepreneurial ecosystem, along with financing.","og_url":"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/","og_site_name":"IESE Insight","article_modified_time":"2025-09-10T09:13:50+00:00","og_image":[{"width":1024,"height":680,"url":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2024\/09\/software-start-up-desktop.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/"},"author":{"name":"Natalia Celis","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/f5a3e74a1ef60a6bef7913dc8bce951a"},"headline":"A new wave of startups is betting on software platforms, AI and data analytics","datePublished":"2024-09-13T06:37:47+00:00","dateModified":"2025-09-10T09:13:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/"},"wordCount":14,"publisher":{"@id":"https:\/\/www.iese.edu\/insight\/#organization"},"image":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2024\/09\/software-start-up-desktop.jpg","keywords":["entrepreneurship"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/","url":"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/","name":"A new wave of startups is betting on software platforms, AI and data analytics | IESE Insight","isPartOf":{"@id":"https:\/\/www.iese.edu\/insight\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/#primaryimage"},"image":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2024\/09\/software-start-up-desktop.jpg","datePublished":"2024-09-13T06:37:47+00:00","dateModified":"2025-09-10T09:13:50+00:00","description":"Software, artificial intelligence and data analytics are making headway in Spain's entrepreneurial ecosystem, along with financing.","breadcrumb":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/#primaryimage","url":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2024\/09\/software-start-up-desktop.jpg","contentUrl":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2024\/09\/software-start-up-desktop.jpg","width":1024,"height":680},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/insight\/articles\/startups-software-ai-data-analytic-spains\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.iese.edu\/insight\/"},{"@type":"ListItem","position":2,"name":"A new wave of startups is betting on software platforms, AI and data analytics"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/insight\/#website","url":"https:\/\/www.iese.edu\/insight\/","name":"IESE Insight","description":"Relevant Business Knowledge","publisher":{"@id":"https:\/\/www.iese.edu\/insight\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/insight\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/insight\/#organization","name":"IESE Insight","url":"https:\/\/www.iese.edu\/insight\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2022\/11\/Logo-IESE.png","contentUrl":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2022\/11\/Logo-IESE.png","width":290,"height":290,"caption":"IESE Insight"},"image":{"@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/f5a3e74a1ef60a6bef7913dc8bce951a","name":"Natalia Celis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g","caption":"Natalia Celis"}}]}},"_links":{"self":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article\/14527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/users\/51"}],"version-history":[{"count":17,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article\/14527\/revisions"}],"predecessor-version":[{"id":19374,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article\/14527\/revisions\/19374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/media\/14530"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/media?parent=14527"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/tags?post=14527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}