{"id":18713,"date":"2025-07-03T10:27:25","date_gmt":"2025-07-03T10:27:25","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&p=18713"},"modified":"2026-02-04T14:59:05","modified_gmt":"2026-02-04T14:59:05","slug":"can-market-sentiment-alone-drive-greener-financial-practices-in-banks","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/green-finance-banks-market-sentiment\/","title":{"rendered":"Can market sentiment alone drive greener financial practices in banks?"},"author":51,"featured_media":18715,"menu_order":0,"template":"","tags":[58,85],"class_list":["post-18713","article","type-article","status-publish","has-post-thumbnail","hentry","tag-banking","tag-finance"],"acf":[],"yoast_head":"\nCan market sentiment alone drive greener financial practices in banks? | IESE Insight<\/title>\n<meta name=\"description\" content=\"Markets are designed to maximize returns, so unless sustainability is profitable, it\u2019s questionable whether the desired outcome will materialize.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/insight\/articles\/green-finance-banks-market-sentiment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can market sentiment alone drive greener financial practices in banks?\" \/>\n<meta property=\"og:description\" content=\"Markets are designed to maximize returns, so unless sustainability is profitable, it\u2019s questionable whether the desired outcome will materialize.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/insight\/articles\/green-finance-banks-market-sentiment\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-04T14:59:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2025\/07\/offices-interior-square-trees.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/green-finance-banks-market-sentiment\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/green-finance-banks-market-sentiment\\\/\"},\"author\":{\"name\":\"Natalia Celis\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#\\\/schema\\\/person\\\/f5a3e74a1ef60a6bef7913dc8bce951a\"},\"headline\":\"Can market sentiment alone drive greener financial practices in banks?\",\"datePublished\":\"2025-07-03T10:27:25+00:00\",\"dateModified\":\"2026-02-04T14:59:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/green-finance-banks-market-sentiment\\\/\"},\"wordCount\":10,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/green-finance-banks-market-sentiment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/07\\\/offices-interior-square-trees.jpg\",\"keywords\":[\"banking\",\"finance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/green-finance-banks-market-sentiment\\\/\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/green-finance-banks-market-sentiment\\\/\",\"name\":\"Can market sentiment alone drive greener financial practices in banks? 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