{"id":23409,"date":"2026-11-04T11:44:49","date_gmt":"2026-11-04T11:44:49","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&#038;p=23409"},"modified":"2026-11-04T17:18:52","modified_gmt":"2026-11-04T17:18:52","slug":"dont-rely-on-creative-sparks-creativity-is-a-system","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/creativity-system-expertise\/","title":{"rendered":"Don\u2019t rely on creative sparks: Creativity is a system"},"author":48,"featured_media":23410,"menu_order":0,"template":"","tags":[46,66,88],"class_list":["post-23409","article","type-article","status-publish","has-post-thumbnail","hentry","tag-corporatepurpose","tag-innovation","tag-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Don\u2019t rely on creative sparks: Creativity is a system | IESE 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