{"id":3276,"date":"2019-03-06T05:16:03","date_gmt":"2019-03-06T05:16:03","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&p=3276"},"modified":"2025-04-08T05:16:03","modified_gmt":"2025-04-08T05:16:03","slug":"what-kind-of-relationship-should-i-have-with-amazon","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/retail-amazon-platform-operations\/","title":{"rendered":"What kind of relationship should I have with Amazon?"},"author":50,"featured_media":5639,"menu_order":0,"template":"","tags":[51],"class_list":["post-3276","article","type-article","status-publish","has-post-thumbnail","hentry","tag-digitalization"],"acf":[],"yoast_head":"\nWhat kind of relationship should I have with Amazon? | IESE Insight<\/title>\n<meta name=\"description\" content=\"Getting onto Amazon's e-commerce platform usually sends sales skyrocketing. 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