{"id":3337,"date":"2018-04-01T05:16:14","date_gmt":"2018-04-01T05:16:14","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&p=3337"},"modified":"2025-04-08T05:16:14","modified_gmt":"2025-04-08T05:16:14","slug":"got-an-idea-for-your-business-test-your-assumptions","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/design-thinking-test-assumptions\/","title":{"rendered":"Got an idea for your business? Test your assumptions!"},"author":47,"featured_media":5982,"menu_order":0,"template":"","tags":[48],"class_list":["post-3337","article","type-article","status-publish","has-post-thumbnail","hentry","tag-entrepreneurship"],"acf":[],"yoast_head":"\nGot an idea for your business? Test your assumptions! | IESE Insight<\/title>\n<meta name=\"description\" content=\"Using the example of a U.S. hospital, Jeanne M. 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