{"id":3449,"date":"2017-04-01T00:00:00","date_gmt":"2017-04-01T00:00:00","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&#038;p=3449"},"modified":"2023-11-23T11:40:24","modified_gmt":"2023-11-23T11:40:24","slug":"multiple-paths-to-value-test-two-choose-one","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/entrepreneurship-paths-to-value-test-two-choose-one\/","title":{"rendered":"Multiple paths to value: test two, choose one"},"author":47,"featured_media":12268,"menu_order":0,"template":"","tags":[48,66],"class_list":["post-3449","article","type-article","status-publish","has-post-thumbnail","hentry","tag-entrepreneurship","tag-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Multiple paths to value: test two, choose one | IESE Insight<\/title>\n<meta name=\"description\" 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