{"id":3471,"date":"2016-11-01T05:16:52","date_gmt":"2016-11-01T05:16:52","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&#038;p=3471"},"modified":"2025-04-08T05:16:52","modified_gmt":"2025-04-08T05:16:52","slug":"prescriptions-for-better-marketing-of-pharmaceuticals","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/prescriptions-better-marketing-pharmaceuticals\/","title":{"rendered":"Prescriptions for better marketing of pharmaceuticals"},"author":53,"featured_media":0,"menu_order":0,"template":"","tags":[57,54],"class_list":["post-3471","article","type-article","status-publish","hentry","tag-healthcare","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Prescriptions for better marketing of pharmaceuticals | IESE Insight<\/title>\n<meta name=\"description\" content=\"Message 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