{"id":3592,"date":"2016-02-24T05:17:31","date_gmt":"2016-02-24T05:17:31","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&p=3592"},"modified":"2025-04-08T05:17:31","modified_gmt":"2025-04-08T05:17:31","slug":"mobile-marketing-responsive-website-or-app","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/mobile-marketing-responsive-website-app\/","title":{"rendered":"Mobile marketing: Responsive website or app?"},"author":50,"featured_media":6531,"menu_order":0,"template":"","tags":[51,54],"class_list":["post-3592","article","type-article","status-publish","has-post-thumbnail","hentry","tag-digitalization","tag-marketing"],"acf":[],"yoast_head":"\nMobile marketing: Responsive website or app? | IESE Insight<\/title>\n<meta name=\"description\" content=\"Up to 58 percent of smartphone users have shopped with their phone at some point, making the mobile market a force that cannot be ignored.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/insight\/articles\/mobile-marketing-responsive-website-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile marketing: Responsive website or app?\" \/>\n<meta property=\"og:description\" content=\"Up to 58 percent of smartphone users have shopped with their phone at some point, making the mobile market a force that cannot be ignored.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/insight\/articles\/mobile-marketing-responsive-website-app\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T05:17:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/1970\/01\/Mobile-marketing-responsive-website-app.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/mobile-marketing-responsive-website-app\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/mobile-marketing-responsive-website-app\/\"},\"author\":{\"name\":\"mandreu\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/6c03f82c3e92227428030e2ff8fa2b17\"},\"headline\":\"Mobile marketing: Responsive website or app?\",\"datePublished\":\"2016-02-24T05:17:31+00:00\",\"dateModified\":\"2025-04-08T05:17:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/mobile-marketing-responsive-website-app\/\"},\"wordCount\":6,\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/mobile-marketing-responsive-website-app\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/1970\/01\/Mobile-marketing-responsive-website-app.jpg\",\"keywords\":[\"digitalization\",\"marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/mobile-marketing-responsive-website-app\/\",\"url\":\"https:\/\/www.iese.edu\/insight\/articles\/mobile-marketing-responsive-website-app\/\",\"name\":\"Mobile marketing: Responsive website or app? 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