{"id":3634,"date":"2015-10-09T05:17:44","date_gmt":"2015-10-09T05:17:44","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&#038;p=3634"},"modified":"2025-04-08T05:17:44","modified_gmt":"2025-04-08T05:17:44","slug":"green-power-how-one-person-can-turn-a-company-green","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/green-power-ceo\/","title":{"rendered":"Green power: How one person can turn a company green"},"author":53,"featured_media":0,"menu_order":0,"template":"","tags":[117,82,90],"class_list":["post-3634","article","type-article","status-publish","hentry","tag-csr","tag-ethics","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Green power: How one person can turn a company green | IESE Insight<\/title>\n<meta name=\"description\" content=\"&quot;Greening&quot; is the catchphrase of the day, but its implementation often depends on a single actor, the CEO, say Judith Walls and IESE&#039;s Pascual Berrone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/insight\/articles\/green-power-ceo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green power: How one person can turn a company green\" \/>\n<meta property=\"og:description\" content=\"&quot;Greening&quot; is the catchphrase of the day, but its implementation often depends on a single actor, the CEO, say Judith Walls and IESE&#039;s Pascual Berrone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/insight\/articles\/green-power-ceo\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T05:17:44+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/green-power-ceo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/green-power-ceo\\\/\"},\"author\":{\"name\":\"Kate Lith\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#\\\/schema\\\/person\\\/f2af753dd6267276cec42b9a32705b5d\"},\"headline\":\"Green power: How one person can turn a company green\",\"datePublished\":\"2015-10-09T05:17:44+00:00\",\"dateModified\":\"2025-04-08T05:17:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/green-power-ceo\\\/\"},\"wordCount\":10,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#organization\"},\"keywords\":[\"CSR\",\"ethics\",\"strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/green-power-ceo\\\/\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/green-power-ceo\\\/\",\"name\":\"Green power: How one person can turn a company green | IESE Insight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#website\"},\"datePublished\":\"2015-10-09T05:17:44+00:00\",\"dateModified\":\"2025-04-08T05:17:44+00:00\",\"description\":\"\\\"Greening\\\" is the catchphrase of the day, but its implementation often depends on a single actor, the CEO, say Judith Walls and IESE's Pascual Berrone.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/green-power-ceo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/green-power-ceo\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/green-power-ceo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Green power: How one person can turn a company green\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#website\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/\",\"name\":\"IESE Insight\",\"description\":\"Relevant Business Knowledge\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#organization\",\"name\":\"IESE Insight\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/11\\\/Logo-IESE.png\",\"contentUrl\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/11\\\/Logo-IESE.png\",\"width\":290,\"height\":290,\"caption\":\"IESE Insight\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#\\\/schema\\\/person\\\/f2af753dd6267276cec42b9a32705b5d\",\"name\":\"Kate Lith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g\",\"caption\":\"Kate Lith\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Green power: How one person can turn a company green | IESE Insight","description":"\"Greening\" is the catchphrase of the day, but its implementation often depends on a single actor, the CEO, say Judith Walls and IESE's Pascual Berrone.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/insight\/articles\/green-power-ceo\/","og_locale":"en_US","og_type":"article","og_title":"Green power: How one person can turn a company green","og_description":"\"Greening\" is the catchphrase of the day, but its implementation often depends on a single actor, the CEO, say Judith Walls and IESE's Pascual Berrone.","og_url":"https:\/\/www.iese.edu\/insight\/articles\/green-power-ceo\/","og_site_name":"IESE Insight","article_modified_time":"2025-04-08T05:17:44+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/insight\/articles\/green-power-ceo\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/green-power-ceo\/"},"author":{"name":"Kate Lith","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/f2af753dd6267276cec42b9a32705b5d"},"headline":"Green power: How one person can turn a company green","datePublished":"2015-10-09T05:17:44+00:00","dateModified":"2025-04-08T05:17:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/green-power-ceo\/"},"wordCount":10,"publisher":{"@id":"https:\/\/www.iese.edu\/insight\/#organization"},"keywords":["CSR","ethics","strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/insight\/articles\/green-power-ceo\/","url":"https:\/\/www.iese.edu\/insight\/articles\/green-power-ceo\/","name":"Green power: How one person can turn a company green | IESE Insight","isPartOf":{"@id":"https:\/\/www.iese.edu\/insight\/#website"},"datePublished":"2015-10-09T05:17:44+00:00","dateModified":"2025-04-08T05:17:44+00:00","description":"\"Greening\" is the catchphrase of the day, but its implementation often depends on a single actor, the CEO, say Judith Walls and IESE's Pascual Berrone.","breadcrumb":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/green-power-ceo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/insight\/articles\/green-power-ceo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/insight\/articles\/green-power-ceo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.iese.edu\/insight\/"},{"@type":"ListItem","position":2,"name":"Green power: How one person can turn a company green"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/insight\/#website","url":"https:\/\/www.iese.edu\/insight\/","name":"IESE Insight","description":"Relevant Business Knowledge","publisher":{"@id":"https:\/\/www.iese.edu\/insight\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/insight\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/insight\/#organization","name":"IESE Insight","url":"https:\/\/www.iese.edu\/insight\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2022\/11\/Logo-IESE.png","contentUrl":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2022\/11\/Logo-IESE.png","width":290,"height":290,"caption":"IESE Insight"},"image":{"@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/f2af753dd6267276cec42b9a32705b5d","name":"Kate Lith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g","caption":"Kate Lith"}}]}},"_links":{"self":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article\/3634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/users\/53"}],"version-history":[{"count":2,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article\/3634\/revisions"}],"predecessor-version":[{"id":16687,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article\/3634\/revisions\/16687"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/media?parent=3634"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/tags?post=3634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}