{"id":3672,"date":"2015-05-28T05:17:56","date_gmt":"2015-05-28T05:17:56","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&p=3672"},"modified":"2025-04-08T05:17:56","modified_gmt":"2025-04-08T05:17:56","slug":"how-to-expand-business-models-to-grow","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/business-model-relatedness-expansion\/","title":{"rendered":"How to expand: business models to grow"},"author":50,"featured_media":6146,"menu_order":0,"template":"","tags":[],"class_list":["post-3672","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHow to expand: business models to grow | IESE Insight<\/title>\n<meta name=\"description\" content=\"Say a discount supermarket wants to expand its business: how should it? By opening a higher-end supermarket or a discount garden center? According to an award-winning paper by Timo Sohl and Govert Vroom, crossing industry lines may end up boosting firm performance if the business model is similar. That means grocers might be wise to look to plants for pay dirt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/insight\/articles\/business-model-relatedness-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to expand: business models to grow\" \/>\n<meta property=\"og:description\" content=\"Say a discount supermarket wants to expand its business: how should it? By opening a higher-end supermarket or a discount garden center? 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That means grocers might be wise to look to plants for pay dirt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/insight\/articles\/business-model-relatedness-expansion\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T05:17:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/1970\/01\/Business-model-relatedness-expansion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"649\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/business-model-relatedness-expansion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/business-model-relatedness-expansion\\\/\"},\"author\":{\"name\":\"mandreu\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#\\\/schema\\\/person\\\/6c03f82c3e92227428030e2ff8fa2b17\"},\"headline\":\"How to expand: business models to grow\",\"datePublished\":\"2015-05-28T05:17:56+00:00\",\"dateModified\":\"2025-04-08T05:17:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/business-model-relatedness-expansion\\\/\"},\"wordCount\":7,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/business-model-relatedness-expansion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/1970\\\/01\\\/Business-model-relatedness-expansion.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/business-model-relatedness-expansion\\\/\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/business-model-relatedness-expansion\\\/\",\"name\":\"How to expand: business models to grow | IESE Insight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/business-model-relatedness-expansion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/business-model-relatedness-expansion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/1970\\\/01\\\/Business-model-relatedness-expansion.jpg\",\"datePublished\":\"2015-05-28T05:17:56+00:00\",\"dateModified\":\"2025-04-08T05:17:56+00:00\",\"description\":\"Say a discount supermarket wants to expand its business: how should it? 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