7 steps toward a better and more affordable health system | IESE Insight<\/title>\n<meta name=\"description\" content=\"Health care systems in advanced economies are plagued by rising costs. But improving service is not some utopian vision, explains IESE's N\u00faria Mas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 steps toward a better and more affordable health system\" \/>\n<meta property=\"og:description\" content=\"Health care systems in advanced economies are plagued by rising costs. But improving service is not some utopian vision, explains IESE's N\u00faria Mas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T05:18:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/\"},\"author\":{\"name\":\"Kate Lith\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/f2af753dd6267276cec42b9a32705b5d\"},\"headline\":\"7 steps toward a better and more affordable health system\",\"datePublished\":\"2015-02-11T05:18:08+00:00\",\"dateModified\":\"2025-04-08T05:18:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/\"},\"wordCount\":9,\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/#organization\"},\"keywords\":[\"economics\",\"innovation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/\",\"url\":\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/\",\"name\":\"7 steps toward a better and more affordable health system | IESE Insight\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/#website\"},\"datePublished\":\"2015-02-11T05:18:08+00:00\",\"dateModified\":\"2025-04-08T05:18:08+00:00\",\"description\":\"Health care systems in advanced economies are plagued by rising costs. But improving service is not some utopian vision, explains IESE's N\u00faria Mas.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.iese.edu\/insight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 steps toward a better and more affordable health system\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#website\",\"url\":\"https:\/\/www.iese.edu\/insight\/\",\"name\":\"IESE Insight\",\"description\":\"Relevant Business Knowledge\",\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.iese.edu\/insight\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#organization\",\"name\":\"IESE Insight\",\"url\":\"https:\/\/www.iese.edu\/insight\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2022\/11\/Logo-IESE.png\",\"contentUrl\":\"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2022\/11\/Logo-IESE.png\",\"width\":290,\"height\":290,\"caption\":\"IESE Insight\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/f2af753dd6267276cec42b9a32705b5d\",\"name\":\"Kate Lith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g\",\"caption\":\"Kate Lith\"}}]}<\/script>\n","yoast_head_json":{"title":"7 steps toward a better and more affordable health system | IESE Insight","description":"Health care systems in advanced economies are plagued by rising costs. But improving service is not some utopian vision, explains IESE's N\u00faria Mas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/","og_locale":"en_US","og_type":"article","og_title":"7 steps toward a better and more affordable health system","og_description":"Health care systems in advanced economies are plagued by rising costs. But improving service is not some utopian vision, explains IESE's N\u00faria Mas.","og_url":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/","og_site_name":"IESE Insight","article_modified_time":"2025-04-08T05:18:08+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/"},"author":{"name":"Kate Lith","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/f2af753dd6267276cec42b9a32705b5d"},"headline":"7 steps toward a better and more affordable health system","datePublished":"2015-02-11T05:18:08+00:00","dateModified":"2025-04-08T05:18:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/"},"wordCount":9,"publisher":{"@id":"https:\/\/www.iese.edu\/insight\/#organization"},"keywords":["economics","innovation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/","url":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/","name":"7 steps toward a better and more affordable health system | IESE Insight","isPartOf":{"@id":"https:\/\/www.iese.edu\/insight\/#website"},"datePublished":"2015-02-11T05:18:08+00:00","dateModified":"2025-04-08T05:18:08+00:00","description":"Health care systems in advanced economies are plagued by rising costs. But improving service is not some utopian vision, explains IESE's N\u00faria Mas.","breadcrumb":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.iese.edu\/insight\/"},{"@type":"ListItem","position":2,"name":"7 steps toward a better and more affordable health system"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/insight\/#website","url":"https:\/\/www.iese.edu\/insight\/","name":"IESE Insight","description":"Relevant Business Knowledge","publisher":{"@id":"https:\/\/www.iese.edu\/insight\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/insight\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/insight\/#organization","name":"IESE Insight","url":"https:\/\/www.iese.edu\/insight\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2022\/11\/Logo-IESE.png","contentUrl":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2022\/11\/Logo-IESE.png","width":290,"height":290,"caption":"IESE Insight"},"image":{"@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/f2af753dd6267276cec42b9a32705b5d","name":"Kate Lith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g","caption":"Kate Lith"}}]}},"_links":{"self":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article\/3703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/users\/53"}],"version-history":[{"count":2,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article\/3703\/revisions"}],"predecessor-version":[{"id":12735,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article\/3703\/revisions\/12735"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/media?parent=3703"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/tags?post=3703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":3703,"date":"2015-02-11T05:18:08","date_gmt":"2015-02-11T05:18:08","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&p=3703"},"modified":"2025-04-08T05:18:08","modified_gmt":"2025-04-08T05:18:08","slug":"7-steps-toward-a-better-and-more-affordable-health-system","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/","title":{"rendered":"7 steps toward a better and more affordable health system"},"author":53,"featured_media":0,"menu_order":0,"template":"","tags":[84,66],"class_list":["post-3703","article","type-article","status-publish","hentry","tag-economics","tag-innovation"],"acf":[],"yoast_head":"\n7 steps toward a better and more affordable health system | IESE Insight<\/title>\n<meta name=\"description\" content=\"Health care systems in advanced economies are plagued by rising costs. But improving service is not some utopian vision, explains IESE's N\u00faria Mas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 steps toward a better and more affordable health system\" \/>\n<meta property=\"og:description\" content=\"Health care systems in advanced economies are plagued by rising costs. But improving service is not some utopian vision, explains IESE's N\u00faria Mas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T05:18:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/\"},\"author\":{\"name\":\"Kate Lith\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/f2af753dd6267276cec42b9a32705b5d\"},\"headline\":\"7 steps toward a better and more affordable health system\",\"datePublished\":\"2015-02-11T05:18:08+00:00\",\"dateModified\":\"2025-04-08T05:18:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/\"},\"wordCount\":9,\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/#organization\"},\"keywords\":[\"economics\",\"innovation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/\",\"url\":\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/\",\"name\":\"7 steps toward a better and more affordable health system | IESE Insight\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/#website\"},\"datePublished\":\"2015-02-11T05:18:08+00:00\",\"dateModified\":\"2025-04-08T05:18:08+00:00\",\"description\":\"Health care systems in advanced economies are plagued by rising costs. But improving service is not some utopian vision, explains IESE's N\u00faria Mas.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.iese.edu\/insight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 steps toward a better and more affordable health system\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#website\",\"url\":\"https:\/\/www.iese.edu\/insight\/\",\"name\":\"IESE Insight\",\"description\":\"Relevant Business Knowledge\",\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.iese.edu\/insight\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#organization\",\"name\":\"IESE Insight\",\"url\":\"https:\/\/www.iese.edu\/insight\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2022\/11\/Logo-IESE.png\",\"contentUrl\":\"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2022\/11\/Logo-IESE.png\",\"width\":290,\"height\":290,\"caption\":\"IESE Insight\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/insight\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/f2af753dd6267276cec42b9a32705b5d\",\"name\":\"Kate Lith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g\",\"caption\":\"Kate Lith\"}}]}<\/script>\n","yoast_head_json":{"title":"7 steps toward a better and more affordable health system | IESE Insight","description":"Health care systems in advanced economies are plagued by rising costs. But improving service is not some utopian vision, explains IESE's N\u00faria Mas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/","og_locale":"en_US","og_type":"article","og_title":"7 steps toward a better and more affordable health system","og_description":"Health care systems in advanced economies are plagued by rising costs. But improving service is not some utopian vision, explains IESE's N\u00faria Mas.","og_url":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/","og_site_name":"IESE Insight","article_modified_time":"2025-04-08T05:18:08+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/"},"author":{"name":"Kate Lith","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/f2af753dd6267276cec42b9a32705b5d"},"headline":"7 steps toward a better and more affordable health system","datePublished":"2015-02-11T05:18:08+00:00","dateModified":"2025-04-08T05:18:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/"},"wordCount":9,"publisher":{"@id":"https:\/\/www.iese.edu\/insight\/#organization"},"keywords":["economics","innovation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/","url":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/","name":"7 steps toward a better and more affordable health system | IESE Insight","isPartOf":{"@id":"https:\/\/www.iese.edu\/insight\/#website"},"datePublished":"2015-02-11T05:18:08+00:00","dateModified":"2025-04-08T05:18:08+00:00","description":"Health care systems in advanced economies are plagued by rising costs. But improving service is not some utopian vision, explains IESE's N\u00faria Mas.","breadcrumb":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/insight\/articles\/better-affordable-health-system\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.iese.edu\/insight\/"},{"@type":"ListItem","position":2,"name":"7 steps toward a better and more affordable health system"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/insight\/#website","url":"https:\/\/www.iese.edu\/insight\/","name":"IESE Insight","description":"Relevant Business Knowledge","publisher":{"@id":"https:\/\/www.iese.edu\/insight\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/insight\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/insight\/#organization","name":"IESE Insight","url":"https:\/\/www.iese.edu\/insight\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2022\/11\/Logo-IESE.png","contentUrl":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2022\/11\/Logo-IESE.png","width":290,"height":290,"caption":"IESE Insight"},"image":{"@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/f2af753dd6267276cec42b9a32705b5d","name":"Kate Lith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4bcc4329025b79b1be28c92f992e1e7f84213f51411e34d4a67ca06ed59465c0?s=96&d=mm&r=g","caption":"Kate Lith"}}]}},"_links":{"self":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article\/3703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/users\/53"}],"version-history":[{"count":2,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article\/3703\/revisions"}],"predecessor-version":[{"id":12735,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article\/3703\/revisions\/12735"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/media?parent=3703"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/tags?post=3703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}