﻿{"id":4228,"date":"2010-04-22T05:20:37","date_gmt":"2010-04-22T05:20:37","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&#038;p=4228"},"modified":"2025-04-08T05:20:37","modified_gmt":"2025-04-08T05:20:37","slug":"how-e-u-brands-can-stay-competitive","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/e-u-brands-stay-competitive\/","title":{"rendered":"How E.U. brands can stay competitive"},"author":53,"featured_media":0,"menu_order":0,"template":"","tags":[54],"class_list":["post-4228","article","type-article","status-publish","hentry","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How E.U. brands can stay competitive | IESE Insight<\/title>\n<meta name=\"description\" content=\"The rise of private labels, reduced choice and disruptive business models are giving traditional brands a run 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