{"id":4873,"date":"2004-12-09T05:22:14","date_gmt":"2004-12-09T05:22:14","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&p=4873"},"modified":"2025-04-08T05:22:14","modified_gmt":"2025-04-08T05:22:14","slug":"required-historical-and-expected-market-risk-premium-not-to-be-mistaken","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/market-risk-premium-required-historical-expected\/","title":{"rendered":"Required, Historical and Expected Market Risk Premium: not to be mistaken"},"author":50,"featured_media":5799,"menu_order":0,"template":"","tags":[],"class_list":["post-4873","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nRequired, Historical and Expected Market Risk Premium: not to be mistaken | IESE Insight<\/title>\n<meta name=\"description\" content=\"The market risk premium, also called "equity premium," "market premium" or "risk premium," is o\u00adne of the most important but elusive parameters in finance. 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