{"id":5956,"date":"2023-01-23T10:32:03","date_gmt":"2023-01-23T10:32:03","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&#038;p=5956"},"modified":"2026-01-15T14:59:16","modified_gmt":"2026-01-15T14:59:16","slug":"for-the-best-experience-let-data-be-your-guide","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/van-gogh-museum-data-driven-experience-design\/","title":{"rendered":"For the best experience, let data be your guide"},"author":47,"featured_media":5958,"menu_order":0,"template":"","tags":[51,186,89],"class_list":["post-5956","article","type-article","status-publish","has-post-thumbnail","hentry","tag-digitalization","tag-iesephd","tag-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>For the best experience, let data be your guide | IESE Insight<\/title>\n<meta name=\"description\" content=\"Experience providers, from retailers to cultural institutions, can boost user engagement by making the most of their data analytics. 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