Social Media Business Guide

Reports & Statistics

eMarketer
Offering market data, statistics, and analysis on the internet, e-business, online marketing, media and emerging technologies, the Library’s database offers a perfect starting place for navigating the changing competitive and complex digital environment.

On the “Search screen”, click on the “Topic” tab and then on “Social media” or type any tag in the search box (Blogs, Mobile Social Media, Social Media Usage, Social Media Users, Word-of-Mouth).

Report examples: Worldwide Social Network UsersGlobal Social Media StatPackThe Global Media Intelligence Report

Statista
Data aggregation platform offering access to more than 1.5 million statistics, forecasts, studies, dossiers and info-graphics on 80,000 topics from more than 18,000 sources.

Click on the “Social media” tag and browse the various information options it brings up or type a keyword in the search box.

Report examples: Social media usage worldwideSocial media by industryMost popular social networks

Forrester
In-depth analysis of technology’s impact on business. Includes market reports, product comparisons, consumer technology, adoption, briefings, etc. Remember that our Forrester account does not currently offer access to Technographics or ForecastView.

First-time users must register. To do that, ask Library staff for reg ID, then use your personal account for future access.

Report examples: Chart Your Path to Social Media MaturityThe Social Marketing Playbook For 2018Define Your Social Media Maturity to Advance Your Social Marketing

Gartner
Offering global market knowledge for IT and telecom industries, this database includes research findings on a wide range of IT-related topics, including analyses, opinions, trends, leading practices, and case studies. Use IESE username & password. First-time users must register.

Report examples: How to Determine the Role of Social Media in Your Customer’s JourneyThe Five Stages of Social Media Adoption for CRMTop Use Cases and Benefits of Social for CRM in 2018

 

Literature

Discovery
Social media books & articles

Business Source Ultimate
Social media in business articles

IESE Library Catalog
Social media books in the IESE Library

 

Open Access Reports

Burson-Marsteller Reports on social networks

2016 Nielsen Social Media Report

Social Media Marketing Industry Report

TrackMaven’s 2016 Social Media Industry Index

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