Consumer Behaviour Guides
Consumer Goods: Market Research
Provides data and market reports related to consumer lifestyles in a wide range of industries and geographies.
Contains reports on global, national, and regional industries, business sectors, and consumer goods. Also market data and projections (consumption, market and brand shares etc.) for 150 categories of consumer goods, including drinks, food, household appliances, and personal care, across 64 countries/ regions since 1999.
Provides udated market data, statistics and analysis on the Internet, e-business, online marketing, media, and emerging technologies.
Enter “market share” and the consumer goods of interest into the search box or click on the “Consumer Markets” tab.
Find analysist reports. Select “Screening & Analysis” tab and then “Research” (Note this resource only works in Internet Explorer).
Demographics & Consumer Demographics
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports worldwide.
Bloomberg (available only from the Barcelona Library). For foreign and domestic Consumer Confidence Indexes. Enter CCNF
Datastream (available exclusively from Barcelona and Madrid Libraries – through Thomson Reuters Eikon).
Economic category, and search for Consumer Confidence
Go to “Market Views” tab and select “Economics”
Articles, Books & Journals
Business Source Ultimate
Find articles from academic journals and business magazines
Find consumer news
Find books and ebooks on consumer related subjects
Top Journals on the field: