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IESE Business School University of Navarra
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#74 February 2018
 
 
 
 
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Social Media Business
 
The power, reach and influence of social media appear to know no bounds. By 2020 the number of worldwide users is expected to reach some 2.95 billion, around a third of the world’s population, according to eMarketer. Since their creation these internet-based applications and websites have revolutionized the way people experience many facets of everyday life, from their personal relationships to the way they shop, do business and find jobs.  

On average, global internet users spend some 135 minutes per day surfing social networks. While using social media can help people connect with others and share knowledge and ideas, its abuse, misuse and overuse has become a major source of public concern. 

For this issue of the newsletter we have listed a selection of resources available for the IESE Community that could be useful for better understanding the role of social media in business. For better or worse it appears that they are here to stay.
 
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SUCCESS STORIES
Evaluating Research Activity
 
IESE’s Corporate Information Unit is in charge of compiling information required by the  Comisión Nacional de la Actividad Investigadora (CNEAI) to recognize the merits in the research activity developed by IESE faculty and researchers. These research merits are evaluated by section, each of which must cover six years of Research (Sexenios). 
 
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RESOURCES TIP
Channel Benchmarks
 
eMarketer allows you to compare performance against reliable industry benchmarks all in one dashboard.

Go to eMarketer and jump to “Benchmarks” by clicking on the "Benchmark" link and choose a channel to get started.

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JUST FOR FUN
 
Aeon: a World of Ideas
 
If you are looking for an online sanctuary for serious thinking this is your site. Commited to big ideas, serious enquiry and a humane worldview, Aegon "asks the biggest questions and finds the freshest, most original answers, provided by world-leading authorities on science, philosophy and society.”
  Read more >
 
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WE RECOMMEND
 
EMIS University
 
EMIS University is a trusted source of intelligence on emerging markets for academic institutions around the world.

In just a few clicks you can access:
-540,000+ research reports published every year...



 
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