{"id":3217,"date":"2021-04-16T13:24:18","date_gmt":"2021-04-16T13:24:18","guid":{"rendered":"https:\/\/www.iese.edu\/standout\/?p=3217"},"modified":"2024-03-04T09:57:17","modified_gmt":"2024-03-04T09:57:17","slug":"finanzas-toma-decisiones","status":"publish","type":"post","link":"https:\/\/www.iese.edu\/standout\/es\/finanzas-toma-decisiones\/","title":{"rendered":"Mejora la toma de decisiones dominando la gesti\u00f3n financiera"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<span data-contrast=\"auto\">Para dirigir bien, has de saber de contabilidad y finanzas. Aunque no seas contable ni director financiero, dominar la gesti\u00f3n financiera te ayudar\u00e1 a tomar mejores decisiones.\u00a0<\/span><span data-contrast=\"auto\">De hecho,<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">dif\u00edcilmente podr\u00e1s ser un buen directivo sin entender la informaci\u00f3n contable de tu departamento<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adem\u00e1s,\u00a0<\/span><span data-contrast=\"auto\">teniendo en cuenta que\u00a0<\/span><span data-contrast=\"auto\">una parte importante de la evaluaci\u00f3n de tu desempe\u00f1o depender\u00e1 de los resultados obtenidos por tu divisi\u00f3n, comprender c\u00f3mo se generan estos resultados es el primer paso para poder mejorarlos.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a39f05317b0f {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a39f05317b0f\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<\/p>\n<h2><b><span data-contrast=\"auto\">Por qu\u00e9 necesitas saber de finanzas<\/span><\/b><b><span data-contrast=\"auto\">\u00a0para ser un buen directivo<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">\u00bfSabes distinguir el balance de la cuenta de resultados? \u00bfTienes clara la diferencia entre beneficios y\u00a0<\/span><i><span data-contrast=\"auto\">cash\u00a0flow?\u00a0<\/span><\/i><span data-contrast=\"auto\">\u00bfSon lo mismo el flujo de caja operativo que el\u00a0<\/span><i><span data-contrast=\"auto\">cash\u00a0flow<\/span><\/i><span data-contrast=\"auto\">\u00a0por inversiones? Todav\u00eda hay muchos directivos que reconocen que la contabilidad es su asignatura pendiente.\u00a0<\/span><b><span data-contrast=\"auto\">Entender los conceptos financieros b\u00e1sicos te permitir\u00e1 tomar decisiones acertadas para el negocio<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Veamos un ejemplo.\u00a0<\/span><span data-contrast=\"auto\">\u00bfPuede una empresa con beneficios estar al borde de la bancarrota? \u00a1Por supuesto! Para entender<\/span><span data-contrast=\"auto\">lo\u00a0<\/span><span data-contrast=\"auto\">es esencial tener clara la diferencia entre beneficios y flujo de caja (<\/span><i><span data-contrast=\"auto\">cash\u00a0flow<\/span><\/i><span data-contrast=\"auto\">). Ambos conceptos son indicadores de la salud financiera la empresa, pero no son sin\u00f3nimos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">\u00bfPor qu\u00e9 los beneficios no son suficientes para que el negocio sea viable?\u00a0<\/span><\/b><span data-contrast=\"auto\">El beneficio hace referencia a las ganancias de un negocio y se obtiene tras restar los gastos a los ingresos. Por supuesto, es importante que la empresa tenga beneficios, pero estos no bastan para asegurar su viabilidad.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Los beneficios no siempre guardan una relaci\u00f3n directa con la posici\u00f3n de tesorer\u00eda de la compa\u00f1\u00eda<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0\u00bfPor qu\u00e9? Porque no tienen en cuenta la variaci\u00f3n en el capital corriente ni las inversiones, aspectos que s\u00ed contempla el concepto de flujo de caja o\u00a0<\/span><i><span data-contrast=\"auto\">cash\u00a0flow<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sin flujo de caja positivo no hay liquidez y la empresa tendr\u00e1 serias dificultades para hacer frente a sus compromisos de pago.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cSi no hay\u00a0<\/span><i><span data-contrast=\"auto\">cash<\/span><\/i><span data-contrast=\"auto\">\u00a0no hay empresa\u201d, en palabras de\u00a0<\/span><a href=\"https:\/\/www.iese.edu\/es\/claustro-investigacion\/claustro\/nuria-villaescusa\/\"><span data-contrast=\"none\">N\u00faria Villaescusa<\/span><\/a><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">Senior\u00a0Lecturer\u00a0de Contabilidad y Control\u00a0<\/span><span data-contrast=\"auto\">del IESE.\u00a0<\/span><b><span data-contrast=\"auto\">El\u00a0<\/span><\/b><b><i><span data-contrast=\"auto\">cash\u00a0flow<\/span><\/i><\/b><b><span data-contrast=\"auto\">\u00a0es la sangre de las empresas, esencial para mantenerlas con vida<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En resumen: para que la empresa goce de buena salud econ\u00f3mica y financiera debe tener beneficios y\u00a0<\/span><span data-contrast=\"auto\">un\u00a0<\/span><span data-contrast=\"auto\">flujo de caja positivo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a39f05317b55 {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a39f05317b55\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<\/p>\n<h2><b><span data-contrast=\"auto\">M\u00e1s\u00a0<\/span><\/b><b><span data-contrast=\"auto\">conocimiento<\/span><\/b><b><span data-contrast=\"auto\">\u00a0financier<\/span><\/b><b><span data-contrast=\"auto\">o<\/span><\/b><b><span data-contrast=\"auto\">, mejores decisiones<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Tomemos seis conocidas empresas: Carrefour, Volkswagen, Google, Telef\u00f3nica, China Mobile y ExxonMobil. \u00bfPodr\u00edas identificar cu\u00e1l es cu\u00e1l viendo \u00fanicamente sus cuentas de resultados y balances?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Algunas preguntas pueden ayudar:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Carrefour:\u00a0<\/span><\/b><span data-contrast=\"auto\">\u00bfcu\u00e1l es el coste de mercanc\u00edas vendidas (CMV) de este distribuidor que opera redes de hipermercados y servicios de comercio electr\u00f3nico? \u00bfTendr\u00e1 cuentas a pagar? \u00bfDeber\u00e1 financiar a muchos d\u00edas? \u00bfEs importante que sus activos tengan rotaci\u00f3n?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Volkswagen:\u00a0<\/span><\/b><span data-contrast=\"auto\">\u00bfc\u00f3mo es su margen de operaciones: alto o bajo? \u00bfY sus existencias? \u00bfC\u00f3mo y d\u00f3nde se pueden apreciar las relaciones con los concesionarios y el esfuerzo de financiaci\u00f3n que hace este fabricante de autom\u00f3viles?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Google:\u00a0<\/span><\/b><span data-contrast=\"auto\">\u00bfqu\u00e9 tipo de inmovilizado puede tener el archiconocido buscador? \u00bfTiene fama de tener problemas de financiaci\u00f3n? Seg\u00fan leemos en la prensa, Google ha adquirido un sinf\u00edn de empresas a lo largo de los a\u00f1os\u2026 \u00bftendr\u00e1 liquidez entonces?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Telef\u00f3nica:\u00a0<\/span><\/b><span data-contrast=\"auto\">\u00bfes una empresa con un endeudamiento alto o bajo? \u00bfHay alguna partida que recoja el impacto de la deuda en su cuenta de resultados? \u00bfD\u00f3nde aparecer\u00e1n los pagos por las licencias de uso de frecuencias?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">China Mobile<\/span><\/b><span data-contrast=\"auto\">, el conglomerado de empresas que opera en el mismo sector que Telef\u00f3nica, pero en China continental y en Hong Kong. \u00bfQu\u00e9 diferencias habr\u00e1 entre operar all\u00ed y hacerlo en Europa o Sudam\u00e9rica?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Finalmente,\u00a0<\/span><b><span data-contrast=\"auto\">ExxonMobi<\/span><\/b><span data-contrast=\"auto\">l, un fabricante y comercializador de productos petroqu\u00edmicos b\u00e1sicos entre cuyas divisiones y filiales se incluyen Exxon,\u00a0Mobil\u00a0y Esso. \u00bfD\u00f3nde podemos contabilizar sus refiner\u00edas y reservas de petr\u00f3leo?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Si te inscribes\u00a0<\/span><span data-contrast=\"auto\">en e<\/span><span data-contrast=\"auto\">l programa\u00a0<\/span><span data-contrast=\"auto\">del IESE<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/execedprograms.iese.edu\/es\/finanzas\/contabilidad-directivos-no-financieros\"><span data-contrast=\"none\">Contabilidad y finanzas para directivos no financieros<\/span><\/a><span data-contrast=\"auto\">, en formato presencial o\u00a0<\/span><i><span data-contrast=\"auto\">live\u00a0online,<\/span><\/i><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">ser\u00e1s capaz de responder a\u00a0<\/span><span data-contrast=\"auto\">estas<\/span><span data-contrast=\"auto\">\u00a0cuestiones<\/span><span data-contrast=\"auto\">. La<\/span><span data-contrast=\"auto\">\u00a0comparativa de los estados financieros te permitir\u00e1 entender mejor las distintas empresas, incluida la tuya propia.<\/span><span data-contrast=\"auto\">\u00a0Aprender\u00e1s a interpretar la informaci\u00f3n financiera y a crear valor para tu empresa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00bfA qu\u00e9 esperas para dominar el arte de las finanzas?<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a39f05317b7e {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a39f05317b7e\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Para dirigir bien, has de saber de contabilidad y finanzas. Aunque no seas contable ni director financiero, dominar la gesti\u00f3n&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3236,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[60],"class_list":{"0":"post-3217","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general-es","8":"tag-skills-es"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mejora la toma de decisiones dominando la gesti\u00f3n financiera<\/title>\n<meta name=\"description\" content=\"Entender la informaci\u00f3n financiera te permitir\u00e1 tomar mejores decisiones y crear valor para tu empresa. 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