{"id":3335,"date":"2021-05-04T10:56:44","date_gmt":"2021-05-04T10:56:44","guid":{"rendered":"https:\/\/www.iese.edu\/standout\/?p=3335"},"modified":"2024-04-22T06:15:44","modified_gmt":"2024-04-22T06:15:44","slug":"timo-buetefisch-cooltra-fundador","status":"publish","type":"post","link":"https:\/\/www.iese.edu\/standout\/es\/timo-buetefisch-cooltra-fundador\/","title":{"rendered":"Timo Buetefisch: de MBA a creador de Cooltra. Historias de \u00e9xito"},"content":{"rendered":"

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Timo\u00a0<\/span>Buetefisch<\/span>, cofundador y CEO de\u00a0<\/span>Cooltra<\/span>\u00a0<\/span>Group<\/span>,\u00a0<\/span><\/span>persisti\u00f3<\/span><\/span>\u00a0<\/span><\/span>en su \u00e1nimo emprendedor\u00a0<\/span><\/span>hasta\u00a0<\/span><\/span>dar con\u00a0<\/span><\/span>un proyecto\u00a0<\/span><\/span>que hoy cuenta\u00a0<\/span><\/span>con m\u00e1s de 400 trabajadores y\u00a0<\/span><\/span>tiene\u00a0<\/span><\/span>presencia en<\/span><\/span> m\u00e1s de <\/span><\/span>50 ciudades<\/span><\/span>\u00a0<\/span><\/span>y ocho<\/span><\/span>\u00a0pa\u00edses.<\/span><\/span>\u00a0<\/span><\/blockquote><\/span><\/div>[vc_column_text css_animation=\u00bbbottom-to-top\u00bb]Todo empez\u00f3\u00a0<\/span>como<\/span>\u00a0<\/span>empiezan las grandes historias: con un sue\u00f1o.\u00a0<\/span>Timo<\/span><\/b>\u00a0<\/span><\/b>Buetefisch<\/span><\/b>\u00a0<\/span>quer\u00eda<\/span>\u00a0<\/span>emprender,\u00a0<\/span>fundar<\/span>\u00a0su propio<\/span>\u00a0proyecto<\/span>,<\/span>\u00a0<\/span>resolver\u00a0<\/span>problemas y\u00a0<\/span>tener un impacto positivo en el mundo<\/span>.\u00a0<\/span>Siendo\u00a0<\/span>m<\/span>uy joven<\/span>\u00a0ya<\/span>\u00a0<\/span>puso en marcha su primera empresa<\/span>.<\/span>\u00a0<\/span><\/b>Pero f<\/span><\/b>racas<\/span><\/b>\u00f3<\/span><\/b>\u00a0y\u00a0<\/span><\/b>perdi<\/span><\/b>\u00f3<\/span><\/b>\u00a0\u201cmuch\u00edsimo dinero\u201d<\/span><\/b>,<\/span>\u00a0<\/span>reconoce<\/span>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

H<\/span>ab\u00eda que cambiar de estrategia<\/span>, as\u00ed que\u00a0<\/span>poco\u00a0<\/span>despu\u00e9s\u00a0<\/span>se incorpor<\/span><\/b>\u00f3<\/span><\/b>\u00a0a<\/span><\/b>l<\/span><\/b>\u00a0MBA del IESE<\/span><\/b>. Le atrajo\u00a0<\/span>el<\/span>\u00a0nivel de exigencia<\/span>\u00a0del programa<\/span>,\u00a0<\/span>el m\u00e9todo<\/span>\u00a0del caso<\/span>\u00a0y su fortaleza en Europa. Adem\u00e1s, quer\u00eda conocer a alumnos y profesores\u00a0<\/span>tan apasionados por el emprendimiento como \u00e9l<\/span><\/b>. Necesitaba encontrar\u00a0<\/span>nuevos contactos y\u00a0<\/span>fuentes de inspiraci\u00f3n.\u00a0<\/span>Y l<\/span>o consigui\u00f3.<\/span>\u00a0<\/span><\/p>\n

Emprender gracias a un MBA y un \u00e1nimo incansable<\/h2>\n

As\u00ed,<\/span>\u00a0antes de acabar\u00a0<\/span>su MBA\u00a0<\/span>ya hab\u00eda\u00a0<\/span><\/b>puesto en marcha<\/span><\/b>\u00a0su siguiente proyecto<\/span><\/b>:\u00a0Lilium.\u00a0<\/span>Una<\/span>\u00a0plataforma de<\/span>\u00a0venta y distribuci\u00f3n de flores<\/span>\u00a0que cont\u00f3 con\u00a0<\/span>una aportaci\u00f3n de 60.000 euros de\u00a0<\/span>un\u00a0<\/span>business\u00a0angel<\/span><\/i>.\u00a0<\/span>No funcion\u00f3 como esperaba,\u00a0<\/span>pero\u00a0<\/span>sigui\u00f3 adelante<\/span>\u00a0<\/span>sin<\/span>\u00a0desanimarse.\u00a0<\/span>Solo dar\u00eda un paso atr\u00e1s para\u00a0<\/span>volver a\u00a0<\/span>coger impulso.\u00a0<\/span>\u00a0<\/span><\/p>\n

En<\/span>\u00a0200<\/span>4<\/span>,<\/span>\u00a0decidi\u00f3 tomarse un tiempo para\u00a0<\/span>recuperarse<\/span>\u00a0financieramente y reflexionar<\/span>.\u00a0<\/span>Su formaci\u00f3n, experiencia y talento le permitieron\u00a0<\/span><\/b>incorporarse como asistente del CEO del Grupo\u00a0<\/span><\/b>Bertelsmann<\/span><\/b>\u00a0en Barcelona<\/span><\/b>.\u00a0<\/span>Pas\u00f3 all\u00ed<\/span>\u00a0dos a\u00f1os formidables hasta que\u00a0<\/span>volvi\u00f3 a lanzarse a la carretera<\/span>, literalmente.<\/span>\u00a0<\/span><\/p>\n

Algunos<\/span>\u00a0se caen del caballo y otros, m\u00e1s modernos, encuentran la inspiraci\u00f3n cuando\u00a0<\/span>su<\/span>\u00a0moto no arranca.\u00a0<\/span>Al estropearse su veh\u00edculo<\/span>,\u00a0<\/span>Timo\u00a0<\/span>empez\u00f3 a verlo claro.<\/span>\u00a0<\/span>[\/vc_column_text]

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