{"id":3360,"date":"2021-05-04T10:57:03","date_gmt":"2021-05-04T10:57:03","guid":{"rendered":"https:\/\/www.iese.edu\/standout\/?p=3360"},"modified":"2024-03-04T09:52:42","modified_gmt":"2024-03-04T09:52:42","slug":"direccion-personas-vision-estrategica","status":"publish","type":"post","link":"https:\/\/www.iese.edu\/standout\/es\/direccion-personas-vision-estrategica\/","title":{"rendered":"De director de recursos humanos a l\u00edder del cambio: la direcci\u00f3n de personas exige una visi\u00f3n estrat\u00e9gica"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<span data-contrast=\"auto\">La direcci\u00f3n de recursos humanos est\u00e1 en plena evoluci\u00f3n. Si e<\/span><span data-contrast=\"auto\">n las \u00faltimas d\u00e9cadas e<\/span><span data-contrast=\"auto\">l departamento de\u00a0<\/span><span data-contrast=\"auto\">d<\/span><span data-contrast=\"auto\">irecci\u00f3n de\u00a0<\/span><span data-contrast=\"auto\">p<\/span><span data-contrast=\"auto\">ersonas\u00a0<\/span><span data-contrast=\"auto\">pas\u00f3<\/span><span data-contrast=\"auto\">\u00a0de tener un rol administrativo a ser un agente clave de creaci\u00f3n de valor para la empresa<\/span><span data-contrast=\"auto\">, l<\/span><span data-contrast=\"auto\">a COVID-19 ha acelerado esta\u00a0<\/span><span data-contrast=\"auto\">transformaci\u00f3n<\/span><span data-contrast=\"auto\">\u00a0y\u00a0<\/span><span data-contrast=\"auto\">lo\u00a0<\/span><span data-contrast=\"auto\">ha convertido<\/span><span data-contrast=\"auto\">, adem\u00e1s,<\/span><span data-contrast=\"auto\">\u00a0en\u00a0<\/span><span data-contrast=\"auto\">la<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">pieza\u00a0<\/span><span data-contrast=\"auto\">clave para liderar el cambio.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Con la pandemia,\u00a0<\/span><\/b><b><span data-contrast=\"auto\">han aparecido<\/span><\/b><b><span data-contrast=\"auto\">\u00a0nuevos desaf\u00edos: el teletrabajo, la\u00a0<\/span><\/b><b><span data-contrast=\"auto\">re<\/span><\/b><b><span data-contrast=\"auto\">organizaci\u00f3n de los espacios, la aplicaci\u00f3n de la inteligencia artificial en los procesos<\/span><\/b><span data-contrast=\"auto\">\u2026<\/span><span data-contrast=\"auto\">\u00a0\u00bfC\u00f3mo deben prepararse los directores de personas para este nuevo contexto?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Tendencias\u00a0<\/span><\/b><b><span data-contrast=\"auto\">en<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">direcci\u00f3n de personas<\/span><\/b><b><span data-contrast=\"auto\">\u00a0en un mundo\u00a0<\/span><\/b><b><span data-contrast=\"auto\">poscoronavirus<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">La pandemia ha demostrado que\u00a0<\/span><span data-contrast=\"auto\">tanto\u00a0<\/span><span data-contrast=\"auto\">las personas\u00a0<\/span><span data-contrast=\"auto\">como<\/span><span data-contrast=\"auto\">\u00a0las organizaciones\u00a0<\/span><span data-contrast=\"auto\">tienen una gran capacidad de adaptaci\u00f3n, superaci\u00f3n y crecimiento ante situaciones adversas e imprevistas.\u00a0<\/span><span data-contrast=\"auto\">La\u00a0<\/span><span data-contrast=\"auto\">COVID-19 oblig\u00f3 a\u00a0<\/span><span data-contrast=\"auto\">las empresas\u00a0<\/span><span data-contrast=\"auto\">de todo el mundo a\u00a0<\/span><span data-contrast=\"auto\">adoptar<\/span><span data-contrast=\"auto\">\u00a0nuevas<\/span><span data-contrast=\"auto\">\u00a0formas de trabajar y\u00a0<\/span><span data-contrast=\"auto\">de operar para sobrevivir. Ahora es momento de aprovechar este impulso para\u00a0<\/span><b><span data-contrast=\"auto\">descubrir nuevas\u00a0<\/span><\/b><b><span data-contrast=\"auto\">maneras\u00a0<\/span><\/b><b><span data-contrast=\"auto\">de organizarse que permitan crecer y prosperar<\/span><\/b><span data-contrast=\"auto\">\u00a0a largo plazo en un contexto disruptivo y cambiante.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Seg\u00fan<\/span><span data-contrast=\"auto\">\u00a0el\u00a0<\/span><span data-contrast=\"auto\">i<\/span><span data-contrast=\"auto\">nforme<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/focus\/human-capital-trends.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">\u201cThe social enterprise in a world disrupted.\u00a0<\/span><span data-contrast=\"none\">Leading<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">the<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">shift<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">from<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">survive<\/span><span data-contrast=\"none\">\u00a0to\u00a0<\/span><span data-contrast=\"none\">thrive<\/span><span data-contrast=\"none\">\u201d, de\u00a0<\/span><span data-contrast=\"none\">Deloitte<\/span><\/a><span data-contrast=\"auto\">, estas son las 5 tendencias que marcar\u00e1n el futur<\/span><span data-contrast=\"auto\">o<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">de<\/span><span data-contrast=\"auto\">\u00a0la<\/span><span data-contrast=\"auto\">\u00a0direcci\u00f3n de personas:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a058d8812559 {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a058d8812559\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<\/p>\n<h3><strong><span class=\"subrat\">1.<\/span> Dise\u00f1a el trabajo pensando en el bienestar del empleado<\/strong><\/h3>\n<p><span class=\"TextRun SCXW204816285 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW204816285 BCX0\">Existe un v\u00ednculo intr\u00ednseco entre el bienestar, la vida laboral y la vida personal de los empleados. Preocuparte por el bienestar de las personas fomentar\u00e1 el sentido de pertenencia y aumentar\u00e1 el rendimiento. <\/span><\/span><\/p>\n<h3><strong><span class=\"subrat\">2.<\/span> Desarrolla el potencial de los trabajadores<\/strong><\/h3>\n<p><span class=\"TextRun SCXW46918997 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW46918997 BCX0\"><span class=\"TextRun SCXW10103289 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW10103289 BCX0\">La pandemia oblig\u00f3 a <\/span><\/span><span class=\"TextRun SCXW10103289 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW10103289 BCX0\">muchos profesionales<\/span><\/span><span class=\"TextRun SCXW10103289 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW10103289 BCX0\">\u00a0a ampliar sus funciones<\/span><\/span><span class=\"TextRun SCXW10103289 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW10103289 BCX0\">\u00a0para dar respuesta a necesidades sobrevenidas<\/span><\/span><span class=\"TextRun SCXW10103289 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW10103289 BCX0\">\u00a0y superaron el reto con \u00e9xito. Esto demuestra que cuando se da a los empleados la oportunidad de desarrollar sus capacidades, estos responden\u00a0<\/span><\/span><span class=\"TextRun SCXW10103289 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW10103289 BCX0\">con proactividad e implicaci\u00f3n.<\/span><\/span><span class=\"EOP SCXW10103289 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/span><\/p>\n<h3><strong><span class=\"subrat\">3.<\/span> <span class=\"TextRun BCX0 SCXW120140864\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW120140864\">Aprovecha la tecnolog\u00eda para mejorar<\/span><\/span><span class=\"TextRun BCX0 SCXW120140864\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW120140864\">\u00a0el trabajo en equipo<\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW192789927 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW192789927 BCX0\">La COVID-19 ha impulsado el trabajo en equipo a trav\u00e9s de entornos digitales como estrategia de supervivencia. Ahora las empresas tienen la oportunidad de aprovechar todo lo que han aprendido para construir \u201csuperequipos\u201d donde personas y m\u00e1quinas colaboren para resolver problemas, generar conocimiento y aportar valor. <\/span><\/span><\/p>\n<h3><strong><span class=\"subrat\">4.<\/span> <span class=\"TextRun BCX0 SCXW150579739\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW150579739\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun BCX0 SCXW110082374\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW110082374\">Gestiona\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW110082374\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW110082374\">el talento\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW110082374\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW110082374\">en tiempo real gracias a la inteligencia artificial<\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW188735172 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW188735172 BCX0\"><span class=\"TextRun SCXW114026827 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW114026827 BCX0\">Es esencial que las organizaciones sean capaces de dar respuesta <\/span><\/span><span class=\"TextRun SCXW114026827 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW114026827 BCX0\">a las necesidades y preocupaciones de<\/span><\/span><span class=\"TextRun SCXW114026827 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW114026827 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW114026827 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW114026827 BCX0\">los empleados<\/span><\/span><span class=\"TextRun SCXW114026827 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW114026827 BCX0\">\u00a0de forma \u00e1gil<\/span><\/span><span class=\"TextRun SCXW114026827 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW114026827 BCX0\">. En la nueva realidad, se requiere un enfoque que vincule los datos\u00a0<\/span><\/span><span class=\"TextRun SCXW114026827 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW114026827 BCX0\">con la fuerza laboral\u00a0<\/span><\/span><span class=\"TextRun SCXW114026827 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW114026827 BCX0\">para convertirlos en ventaja competitiva<\/span><\/span><span class=\"TextRun SCXW114026827 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW114026827 BCX0\">, algo<\/span><\/span><span class=\"TextRun SCXW114026827 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW114026827 BCX0\">\u00a0que ya es<\/span><\/span><span class=\"TextRun SCXW114026827 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW114026827 BCX0\">\u00a0posible<\/span><\/span><span class=\"TextRun SCXW114026827 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW114026827 BCX0\">\u00a0gracias a la inteligencia artificial.<\/span><\/span><span class=\"EOP SCXW114026827 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/span><\/p>\n<h3><strong><span class=\"subrat\">5.<\/span> <span class=\"TextRun BCX0 SCXW150579739\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW150579739\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun SCXW105688385 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW105688385 BCX0\">Pon en valor<\/span><\/span><span class=\"TextRun SCXW105688385 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW105688385 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW105688385 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW105688385 BCX0\">el trabajo de\u00a0<\/span><\/span><span class=\"TextRun SCXW105688385 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW105688385 BCX0\">recursos humanos<\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span data-contrast=\"none\"><span class=\"TextRun SCXW78958224 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78958224 BCX0\">La pandemia ha puesto en valor el rol estrat\u00e9gico <\/span><\/span><span class=\"TextRun SCXW78958224 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78958224 BCX0\">de la direcci\u00f3n de<\/span><\/span><span class=\"TextRun SCXW78958224 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78958224 BCX0\">\u00a0personas y ha demostrado que su funci\u00f3n va mucho m\u00e1s all\u00e1 de lo t\u00e1ctico.\u00a0<\/span><\/span><span class=\"TextRun SCXW78958224 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78958224 BCX0\">Como l\u00edder de este departamento<\/span><\/span><span class=\"TextRun SCXW78958224 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78958224 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW78958224 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78958224 BCX0\">debe<\/span><\/span><span class=\"TextRun SCXW78958224 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78958224 BCX0\">s<\/span><\/span><span class=\"TextRun SCXW78958224 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78958224 BCX0\">\u00a0aprovechar este posicionamiento para seguir aportando valor a la organizaci\u00f3n<\/span><\/span><span class=\"TextRun SCXW78958224 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78958224 BCX0\">, en colaboraci\u00f3n directa con la alta direcci\u00f3n<\/span><\/span><span class=\"TextRun SCXW78958224 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78958224 BCX0\">\u00a0de la compa\u00f1\u00eda<\/span><\/span><span class=\"TextRun SCXW78958224 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78958224 BCX0\">.<\/span><\/span><span class=\"EOP SCXW78958224 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a058d88125a2 {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a058d88125a2\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb][vc_column width=\u00bb1\/2&#8243; css=\u00bb.vc_custom_1606216313822{padding-right: 70px !important;padding-left: 70px !important;background-color: #000000 !important;}\u00bb][vc_column_text]<\/p>\n<div class=\"title-h2\">\n<p><span style=\"color: #ffffff;\"><span class=\"TextRun SCXW224495793 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW224495793 BCX0\">Con la pandemia, han aparecido nuevos desaf\u00edos para la direcci\u00f3n de personas: el teletrabajo, la reorganizaci\u00f3n de los espacios, la aplicaci\u00f3n de la inteligencia artificial en los procesos\u2026<\/span><\/span><span class=\"EOP SCXW224495793 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a058d88125d0 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a058d88125d0\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text][\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/2&#8243; css=\u00bb.vc_custom_1619776024763{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 300px !important;padding-bottom: 300px !important;background-image: url(https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2021\/04\/Teletrabajo.jpg?id=3366) !important;}\u00bb][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a058d88125f5 {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a058d88125f5\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<\/p>\n<h2><b><span data-contrast=\"auto\">Recursos humanos: un rol cada vez m\u00e1s estrat\u00e9gico<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">En un mercado laboral en continuo movimiento, la direcci\u00f3n de personas se convierte en el aliado estrat\u00e9gico de la alta direcci\u00f3n para gestionar el cambio dentro de la organizaci\u00f3n, como\u00a0<\/span><span data-contrast=\"auto\">ya avanzaba<\/span><span data-contrast=\"auto\">\u00a0el informe\u00a0<\/span><a href=\"https:\/\/hbr.org\/sponsored\/2016\/04\/the-call-for-a-more-strategic-hr\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">\u201c<\/span><span data-contrast=\"none\">The<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">Call<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">for<\/span><span data-contrast=\"none\">\u00a0a More\u00a0<\/span><span data-contrast=\"none\">Strategic<\/span><span data-contrast=\"none\">\u00a0HR\u201d de Harvard Business\u00a0<\/span><span data-contrast=\"none\">Review<\/span><span data-contrast=\"none\">\u00a0y EY<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adem\u00e1s, el talento es hoy en d\u00eda una fuente de ventaja competitiva: las empresas compiten por atraer y retener a los mejores profesionales. \u00bfCu\u00e1les son actualmente las prioridades en gesti\u00f3n de talento? Principalmente tres, seg\u00fan\u00a0<\/span><span data-contrast=\"auto\">Gartner<\/span><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><strong><span class=\"TextRun SCXW115665022 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW115665022 BCX0\">Desarrollar las habilidades y las competencias cr\u00edticas para la organizaci\u00f3n<\/span><\/span><span class=\"EOP SCXW115665022 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW154404777 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW154404777 BCX0\"><span class=\"TextRun SCXW164174590 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW164174590 BCX0\">Seg\u00fan el Foro Econ\u00f3mico Mundial, m\u00e1s de un tercio de las habilidades profesionales que actualmente consideramos importantes habr\u00e1n cambiado totalmente en tres a\u00f1os, debido a la transformaci\u00f3n digital, la inteligencia artificial y la automatizaci\u00f3n del trabajo. <\/span><\/span><span class=\"TextRun SCXW164174590 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW164174590 BCX0\">Adquirir\u00e1n mayor importancia las competencias tecnol\u00f3gicas y, al mismo tiempo, las habilidades m\u00e1s \u201chumanas\u201d<\/span><\/span><span class=\"TextRun SCXW164174590 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW164174590 BCX0\">\u00a0como la creatividad, la persuasi\u00f3n y el pensamiento cr\u00edtico. La formaci\u00f3n continua ser\u00e1 clave para que los empleados no se queden desfasados y puedan dar respuesta a las necesidades cambiantes del mercado laboral.<\/span><\/span><span class=\"EOP SCXW164174590 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/span><\/p>\n<h3><strong><span class=\"TextRun SCXW204608362 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW204608362 BCX0\"><span class=\"TextRun SCXW94102674 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW94102674 BCX0\">Fortalecer el liderazgo actual y futuro<\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW246842423 BCX0\">Las organizaciones necesitan un liderazgo cada vez m\u00e1s emocional. As\u00ed lo se\u00f1ala el\u00a0<\/span><\/span><a class=\"Hyperlink SCXW246842423 BCX0\" href=\"http:\/\/reports.weforum.org\/future-of-jobs-2018\/key-findings\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">estudio \u201c<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">The<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">Future<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0of Jobs\u201d del Foro Econ\u00f3mico Mundial<\/span><\/span><\/a><span class=\"TextRun SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW246842423 BCX0\">. Por otra parte, la sociedad reclama empresas sociales con un prop\u00f3sito claro que vaya m\u00e1s all\u00e1 de los resultados financieros, como se desprende del\u00a0<\/span><\/span><a class=\"Hyperlink SCXW246842423 BCX0\" href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/focus\/human-capital-trends.html\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">informe \u201c<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">Leading<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">the<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0social\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">enterprise<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">:\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">Reinvent<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">with<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0a human\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">focus<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u201d de\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246842423 BCX0\" data-ccp-charstyle=\"Hyperlink\">Deloitte<\/span><\/span><\/a><span class=\"TextRun SCXW246842423 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW246842423 BCX0\">. Esto obliga a las compa\u00f1\u00edas a reinventarse con un enfoque m\u00e1s humano no solo de cara al exterior, sino tambi\u00e9n en la forma de relacionarse con sus trabajadores.<\/span><\/span><span class=\"EOP SCXW246842423 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun SCXW71509438 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW71509438 BCX0\">Mejorar la experiencia del empleado<\/span><\/span><span class=\"EOP SCXW71509438 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span class=\"TextRun SCXW199075224 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199075224 BCX0\"><span class=\"TextRun SCXW111381389 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111381389 BCX0\">Ya\u00a0<\/span><\/span><span class=\"TextRun SCXW111381389 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111381389 BCX0\">no basta con que las empresas sean\u00a0<\/span><\/span><span class=\"TextRun SCXW111381389 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW111381389 BCX0\">customer<\/span><\/span><span class=\"TextRun SCXW111381389 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111381389 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW111381389 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW111381389 BCX0\">centric<\/span><\/span><span class=\"TextRun SCXW111381389 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111381389 BCX0\">,<\/span><\/span><span class=\"TextRun SCXW111381389 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111381389 BCX0\">\u00a0sino que tambi\u00e9n han de ser\u00a0<\/span><\/span><span class=\"TextRun SCXW111381389 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW111381389 BCX0\">employee<\/span><\/span><span class=\"TextRun SCXW111381389 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111381389 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW111381389 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW111381389 BCX0\">centric<\/span><\/span><span class=\"TextRun SCXW111381389 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111381389 BCX0\">.<\/span><\/span><span class=\"TextRun SCXW111381389 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111381389 BCX0\">\u00a0El informe de\u00a0<\/span><\/span><span class=\"TextRun SCXW111381389 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111381389 BCX0\">Deloitte<\/span><\/span><span class=\"TextRun SCXW111381389 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111381389 BCX0\">\u00a0aboga por crear una experiencia del empleado centrada en las personas para construir relaciones duraderas entre trabajador y empresa. Los profesionales buscan trabajos significativos y que les den la oportunidad de aprender, lo que se traduce en una\u00a0<\/span><\/span><span class=\"TextRun SCXW111381389 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111381389 BCX0\">mayor motivaci\u00f3n y un fuerte sentimiento de pertenencia\u00a0<\/span><\/span><span class=\"TextRun SCXW111381389 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111381389 BCX0\">a la empresa.\u00a0<\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">El enfoque tradicional de la direcci\u00f3n de personas ha evolucionado hacia uno mucho m\u00e1s estrat\u00e9gico, donde este departamento se convierte en una pieza clave de la organizaci\u00f3n que apoya la implantaci\u00f3n de las l\u00edneas estrat\u00e9gicas de la empresa.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Los sistemas de direcci\u00f3n de personas\u00a0<\/span><span data-contrast=\"auto\">ha<\/span><span data-contrast=\"auto\">n<\/span><span data-contrast=\"auto\">\u00a0de ser consistente<\/span><span data-contrast=\"auto\">s y<\/span><span data-contrast=\"auto\">\u00a0servir para implementar la estrategia de la compa\u00f1\u00eda de acuerdo con su ADN.<\/span><span data-contrast=\"auto\">\u00a0Es m\u00e1s: la\u00a0<\/span><b><span data-contrast=\"auto\">misi\u00f3n del director de personas es lograr y mantener esa consistencia<\/span><\/b><span data-contrast=\"auto\">, en especial en un entorno en constante cambio y evoluci\u00f3n.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Si quieres saber c\u00f3mo hacerlo, ap\u00fantate a<\/span><span data-contrast=\"auto\">l programa de<\/span><span data-contrast=\"auto\">l IESE<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/execedprograms.iese.edu\/es\/liderazgo-direccion-personas\/direccion-estrategica-rrhh\/\"><span data-contrast=\"none\">Direcci\u00f3n estrat\u00e9gica de RRHH: personas y resultados en un entorno digital<\/span><\/a><span data-contrast=\"auto\">. Obtendr\u00e1s\u00a0<\/span><span data-contrast=\"auto\">las herramientas necesarias para adaptar<\/span><span data-contrast=\"auto\">te<\/span><span data-contrast=\"auto\">\u00a0a este nuevo contexto.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]La direcci\u00f3n de recursos humanos est\u00e1 en plena evoluci\u00f3n. Si en las \u00faltimas d\u00e9cadas el departamento de\u00a0direcci\u00f3n de\u00a0personas\u00a0pas\u00f3\u00a0de tener&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3362,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[60],"class_list":{"0":"post-3360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general-es","8":"tag-skills-es"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De director de recursos humanos a l\u00edder del cambio<\/title>\n<meta name=\"description\" content=\"La COVID-19 ha convertido la direcci\u00f3n de personas en la clave para liderar el cambio. 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