{"id":3449,"date":"2021-05-13T06:35:53","date_gmt":"2021-05-13T06:35:53","guid":{"rendered":"https:\/\/www.iese.edu\/standout\/?p=3449"},"modified":"2026-05-12T09:07:24","modified_gmt":"2026-05-12T09:07:24","slug":"estrategia-medir-claves","status":"publish","type":"post","link":"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/","title":{"rendered":"4 perspectivas clave para medir la estrategia"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=\u00bb.vc_custom_1559140963143{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00bb][vc_column css=\u00bb.vc_custom_1559216895048{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00bb][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">\u201cObtenemos lo que medimos\u201d. Lo\u00a0<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">explica<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">ba<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">n<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">Robert\u00a0<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">S.\u00a0<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">Kaplan y David\u00a0<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">P.\u00a0<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">Norton<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">\u00a0en un art\u00edculo de la\u00a0<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">Harvard Business\u00a0<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"SpellingError SCXW182631539 BCX0\">Review<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">publicado en 2005\u00a0<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">que lleva<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">ba<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">\u00a0por t\u00edtulo \u201cMediciones que impulsan el desempe\u00f1o\u201d.<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">\u00a0Y es que\u00a0<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">los <strong>sistemas de medici\u00f3n que se aplican en la empresa influyen en el comportamiento de todos los empleados<\/strong><\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">: saber qu\u00e9 se medir\u00e1\u00a0<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">afecta a lo que se hace<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">\u00a0y c\u00f3mo se hace<\/span><\/span><span class=\"TextRun SCXW182631539 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182631539 BCX0\">.<\/span><\/span><span class=\"EOP SCXW182631539 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">En busca de la excelencia: alineando estrategia, control y acci\u00f3n<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Imagina que\u00a0<\/span><span data-contrast=\"auto\">est\u00e1s pilotando<\/span><span data-contrast=\"auto\">\u00a0un avi\u00f3n. Necesitar\u00e1s\u00a0<\/span><span data-contrast=\"auto\">tener bajo control\u00a0<\/span><span data-contrast=\"auto\">numerosos aspectos<\/span><span data-contrast=\"auto\">\u00a0si quieres hacerlo bien<\/span><span data-contrast=\"auto\">:\u00a0<\/span><span data-contrast=\"auto\">nivel de combustible, velocidad del aire, altitud, destino<\/span><span data-contrast=\"auto\">\u2026 Dif\u00edcilmente podr\u00e1s\u00a0<\/span><span data-contrast=\"auto\">tomar las decisiones adecuadas\u00a0<\/span><span data-contrast=\"auto\">sin conocer estos<\/span><span data-contrast=\"auto\">\u00a0y otros indicadores que\u00a0<\/span><span data-contrast=\"auto\">te permitan conocer<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">la situaci\u00f3n<\/span><span data-contrast=\"auto\">\u00a0actual y\u00a0<\/span><span data-contrast=\"auto\">anticipar<\/span><span data-contrast=\"auto\">\u00a0el futuro.\u00a0<\/span><span data-contrast=\"auto\">D<\/span><span data-contrast=\"auto\">epender de un solo indicador podr\u00eda ser fatal<\/span><span data-contrast=\"auto\">:\u00a0<\/span><span data-contrast=\"auto\">la falta<\/span><span data-contrast=\"auto\">\u00a0de<\/span><span data-contrast=\"auto\">\u00a0informaci\u00f3n\u00a0<\/span><span data-contrast=\"auto\">podr\u00eda llevar<\/span><span data-contrast=\"auto\">te a<\/span><span data-contrast=\"auto\">\u00a0extraer<\/span><span data-contrast=\"auto\">\u00a0conclusiones err\u00f3neas<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Pues l<\/span><span data-contrast=\"auto\">o mismo sucede en una empresa: para poderla dirigir con \u00e9xito, necesita<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0tener una visi\u00f3n global del desempe\u00f1o en\u00a0<\/span><span data-contrast=\"auto\">distintas \u00e1reas<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a24451f88ab5 {margin-top: 80px !important;}<\/style><div id=\"thegem-divider-6a24451f88ab5\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div style=''  class=\"gem-quote gem-quote-style-default custom-color-blockqute-mark-added\" ><blockquote  ><b><span data-contrast=\"none\">\u201cObtenemos lo que medimos\u201d.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:255,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Robert S. Kaplan y David P. Norton<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:255,&quot;335559740&quot;:276}\">\u00a0<\/span><\/blockquote><span style=color:#ff0000;  class=\"custom-color-blockqute-mark\">&#xe60c;<\/span><\/div>[\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1559140963143{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00bb][vc_column css=\u00bb.vc_custom_1559216895048{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00bb][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<span data-contrast=\"auto\">Esto es precisamente lo\u00a0<\/span><span data-contrast=\"auto\">que\u00a0<\/span><span data-contrast=\"auto\">propone<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"none\">el\u00a0<\/span><\/b><b><span data-contrast=\"none\">Balanced<\/span><\/b><b><span data-contrast=\"none\">\u00a0<\/span><\/b><b><span data-contrast=\"none\">Scorecard<\/span><\/b><b><span data-contrast=\"none\">, un cuadro de mando integral\u00a0<\/span><\/b><b><span data-contrast=\"none\">que te permite\u00a0<\/span><\/b><b><span data-contrast=\"auto\">monitorizar la estrategia de la compa\u00f1\u00eda desde cuatro dimensiones clave<\/span><\/b><span data-contrast=\"auto\">. De esta manera, obtienes\u00a0<\/span><span data-contrast=\"none\">una visi\u00f3n r\u00e1pida pero global del negocio.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Creado<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">por\u00a0<\/span><span data-contrast=\"none\">Kaplan y Norto<\/span><span data-contrast=\"none\">n en los a\u00f1os 90<\/span><span data-contrast=\"none\">, este modelo\u00a0<\/span><span data-contrast=\"none\">revolucion\u00f3 la forma de medir el desempe\u00f1o empresarial, al<\/span><span data-contrast=\"none\">\u00a0analizar\u00a0<\/span><span data-contrast=\"none\">la compa\u00f1\u00eda<\/span><span data-contrast=\"none\">\u00a0m\u00e1s all\u00e1 de la perspectiva financiera.<\/span><span data-contrast=\"auto\">\u00a0Seg\u00fan\u00a0<\/span><span data-contrast=\"auto\">sus creadores<\/span><span data-contrast=\"auto\">, es necesario combinar las mediciones financieras con las de operaciones para obtener una valoraci\u00f3n clara<\/span><span data-contrast=\"auto\">\u00a0del rendimiento<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0Algo imposible de conseguir\u00a0<\/span><span data-contrast=\"auto\">tomando solo<\/span><span data-contrast=\"auto\">\u00a0indicadores aislados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El\u00a0<\/span><span data-contrast=\"auto\">Balanced<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Scorecard<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">analiza<\/span><span data-contrast=\"auto\">\u00a0el negocio\u00a0<\/span><b><span data-contrast=\"auto\">desde cuatro\u00a0<\/span><\/b><b><span data-contrast=\"auto\">perspectivas clave<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0Mejorar en cada una de estas \u00e1reas\u00a0<\/span><span data-contrast=\"auto\">conducir\u00e1 a la compa\u00f1\u00eda a la excelencia<\/span><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 class=\"title-h3\"><span class=\"subrat\">1.<\/span> <strong><span class=\"TextRun SCXW35323149 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW35323149 BCX0\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun SCXW43722489 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW43722489 BCX0\">\u00bf<\/span><\/span><span class=\"TextRun SCXW43722489 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW43722489 BCX0\">C<\/span><\/span><span class=\"TextRun SCXW43722489 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW43722489 BCX0\">\u00f3mo nos ven los clientes?<\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW220968501 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220968501 BCX0\">Desde la perspectiva del cliente, h<\/span><\/span><span class=\"TextRun SCXW220968501 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220968501 BCX0\">ay que medir los tiempos de antelaci\u00f3n, la calidad, el desempe\u00f1o, el servicio y los costes.<\/span><\/span><span class=\"EOP SCXW220968501 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 class=\"title-h3\"><span class=\"subrat\">2.<\/span> <strong><span class=\"TextRun SCXW35323149 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW35323149 BCX0\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun SCXW125010653 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW125010653 BCX0\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun SCXW221019793 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221019793 BCX0\">\u00bf<\/span><\/span><span class=\"TextRun SCXW221019793 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221019793 BCX0\">E<\/span><\/span><span class=\"TextRun SCXW221019793 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221019793 BCX0\">n qu\u00e9 debemos ser los mejores?<\/span><\/span><span class=\"EOP SCXW221019793 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW39099480 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW39099480 BCX0\">Para valorar la perspectiva de procesos internos,\u00a0<\/span><\/span><span class=\"TextRun SCXW39099480 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW39099480 BCX0\">deben determinarse<\/span><\/span><span class=\"TextRun SCXW39099480 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW39099480 BCX0\">\u00a0los procesos y competencias, y especificar<\/span><\/span><span class=\"TextRun SCXW39099480 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW39099480 BCX0\">se<\/span><\/span><span class=\"TextRun SCXW39099480 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW39099480 BCX0\">\u00a0indicadores como calidad, productividad y habilidades de los empleados.<\/span><\/span><span class=\"EOP SCXW39099480 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 class=\"title-h3\"><span class=\"subrat\">3.<\/span> <strong><span class=\"TextRun SCXW35323149 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW35323149 BCX0\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun BCX0 SCXW165784885\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW165784885\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun BCX0 SCXW198192676\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW198192676\">\u00bf<\/span><\/span><span class=\"TextRun BCX0 SCXW198192676\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW198192676\">P<\/span><\/span><span class=\"TextRun BCX0 SCXW198192676\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW198192676\">odemos continuar mejorando y aportando valor?<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW65484385 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65484385 BCX0\">La p<\/span><\/span><span class=\"TextRun SCXW65484385 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65484385 BCX0\">erspectiva de innovaci\u00f3n y aprendizaje<\/span><\/span><span class=\"TextRun SCXW65484385 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65484385 BCX0\">\u00a0requiere\u00a0<\/span><\/span><span class=\"TextRun SCXW65484385 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65484385 BCX0\">monitorizar la capacidad\u00a0<\/span><\/span><span class=\"TextRun SCXW65484385 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65484385 BCX0\">de la empresa\u00a0<\/span><\/span><span class=\"TextRun SCXW65484385 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65484385 BCX0\">para lanzar productos nuevos, mejorar la eficiencia operacional<\/span><\/span><span class=\"TextRun SCXW65484385 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65484385 BCX0\">\u00a0y crear valor para los clientes<\/span><\/span><span class=\"TextRun SCXW65484385 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65484385 BCX0\">.<\/span><\/span><span class=\"EOP SCXW65484385 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 class=\"title-h3\"><span class=\"subrat\">4.<\/span> <strong><span class=\"TextRun SCXW35323149 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW35323149 BCX0\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun BCX0 SCXW678507\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW678507\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun BCX0 SCXW239624051\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW239624051\">\u00bf<\/span><\/span><span class=\"TextRun BCX0 SCXW239624051\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW239624051\">C<\/span><\/span><span class=\"TextRun BCX0 SCXW239624051\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW239624051\">\u00f3mo\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW239624051\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW239624051\">nos ven<\/span><\/span><span class=\"TextRun BCX0 SCXW239624051\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW239624051\">\u00a0los accionistas?<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW43904074 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW43904074 BCX0\"><span class=\"TextRun SCXW99816908 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW99816908 BCX0\">Aunque no deba ser la \u00fanica, la<\/span><\/span><span class=\"TextRun SCXW99816908 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW99816908 BCX0\">\u00a0perspectiva financier<\/span><\/span><span class=\"TextRun SCXW99816908 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW99816908 BCX0\">a tambi\u00e9n es importante<\/span><\/span><span class=\"TextRun SCXW99816908 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW99816908 BCX0\">.\u00a0<\/span><\/span><span class=\"TextRun SCXW99816908 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW99816908 BCX0\">Es necesario medir el flujo de caja, el crecimiento de ventas, el ingreso operacional<\/span><\/span><span class=\"TextRun SCXW99816908 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW99816908 BCX0\">\u2026<\/span><\/span><span class=\"EOP SCXW99816908 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"auto\">Todas estas mediciones no financieras te ayuda<\/span><span data-contrast=\"auto\">r\u00e1n<\/span><span data-contrast=\"auto\">\u00a0a predecir el desempe\u00f1o financiero de la empresa.\u00a0<\/span><span data-contrast=\"auto\">Adem\u00e1s,\u00a0<\/span><b><span data-contrast=\"auto\">al limitar el n\u00famero<\/span><\/b><b><span data-contrast=\"auto\">\u00a0de<\/span><\/b><b><span data-contrast=\"auto\">\u00a0indicadores<\/span><\/b><b><span data-contrast=\"auto\">\u00a0evaluados<\/span><\/b><b><span data-contrast=\"auto\">, disminuye\u00a0<\/span><\/b><b><span data-contrast=\"auto\">la sobrecarga de informaci\u00f3n<\/span><\/b><span data-contrast=\"auto\">, algo muy valorado<\/span><span data-contrast=\"auto\">\u00a0en un momento en\u00a0<\/span><span data-contrast=\"auto\">el\u00a0<\/span><span data-contrast=\"auto\">que<\/span><span data-contrast=\"auto\">\u00a0las empresas suelen padecer\u00a0<\/span><span data-contrast=\"auto\">un\u00a0<\/span><span data-contrast=\"auto\">exceso de indicadores.\u00a0<\/span><span data-contrast=\"auto\">Y es que, a<\/span><span data-contrast=\"auto\">\u00a0la hora de tomar decisiones,\u00a0<\/span><span data-contrast=\"auto\">m\u00e1s no siempre es mejor<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Otra ventaja del cuadro de mando integral es que<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">permite vincular los objetivos estrat\u00e9gicos a largo plazo con las acciones de corto plazo.<\/span><span data-contrast=\"auto\">\u00a0As\u00ed, se convierte en un\u00a0<\/span><span data-contrast=\"auto\">excelente\u00a0<\/span><span data-contrast=\"auto\">sistema de gesti\u00f3n estrat\u00e9gica.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a24451f88b1e {margin-top: 80px !important;}<\/style><div id=\"thegem-divider-6a24451f88b1e\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb][vc_column width=\u00bb1\/2&#8243; css=\u00bb.vc_custom_1620809281544{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 300px !important;padding-bottom: 300px !important;background-image: url(https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2020\/11\/Strategic-thinking.jpg?id=1884) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00bb][\/vc_column][vc_column width=\u00bb1\/2&#8243; disable_custom_paddings_tablet=\u00bbtrue\u00bb disable_custom_paddings_mobile=\u00bbtrue\u00bb css=\u00bb.vc_custom_1559216572149{padding-right: 70px !important;padding-left: 70px !important;background-color: #000000 !important;}\u00bb][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<\/p>\n<div class=\"title-h2\">\n<p><span class=\"TextRun SCXW210460908 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW210460908 BCX0\"><span style=\"color: #ffffff;\">Lee el art\u00edculo<\/span>\u00a0<\/span><\/span><a class=\"Hyperlink SCXW210460908 BCX0\" href=\"https:\/\/www.iese.edu\/standout\/es\/pensamiento-estrategico-como-mejorar\/\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW210460908 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW210460908 BCX0\" data-ccp-charstyle=\"Hyperlink\">C\u00f3mo mejorar tu pensamiento estrat\u00e9gico<\/span><\/span><\/a><span class=\"TextRun SCXW210460908 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW210460908 BCX0\">.<\/span><\/span><span class=\"EOP SCXW210460908 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a24451f88b46 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a24451f88b46\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<\/p>\n<div class=\"small-body\"><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a24451f88b67 {margin-top: 80px !important;}<\/style><div id=\"thegem-divider-6a24451f88b67\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css=\u00bb\u00bb]<\/p>\n<h2><b><span data-contrast=\"auto\">La ejecuci\u00f3n de la estrategia depende de<\/span><\/b><b><span data-contrast=\"auto\">\u00a0las personas\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">El cuadro de mando integral\u00a0<\/span><span data-contrast=\"auto\">te ayudar\u00e1<\/span><span data-contrast=\"auto\">\u00a0a analizar el rendimiento de la empresa, pero\u00a0<\/span><span data-contrast=\"auto\">necesitar\u00e1s<\/span><span data-contrast=\"auto\">\u00a0otras\u00a0<\/span><span data-contrast=\"auto\">herramientas\u00a0<\/span><span data-contrast=\"auto\">para monitorizar<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">lo que pasa fuera de la compa\u00f1\u00eda<\/span><span data-contrast=\"auto\">\u00a0y poder as\u00ed\u00a0<\/span><span data-contrast=\"auto\">poder\u00a0<\/span><span data-contrast=\"auto\">detectar<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">oportunidades\u00a0<\/span><span data-contrast=\"auto\">e identificar<\/span><span data-contrast=\"auto\">\u00a0riesgos.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Una buena opci\u00f3n es<\/span><span data-contrast=\"auto\">\u00a0e<\/span><span data-contrast=\"auto\">l\u00a0<\/span><span data-contrast=\"auto\">Landscape<\/span><span data-contrast=\"auto\">\u00a0Monitor o\u00a0<\/span><span data-contrast=\"auto\">tablero competitivo<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0un sistema de gesti\u00f3n capaz de tomar el pulso al entorno que no solo tiene en cuenta a la alta direcci\u00f3n sino involucra\u00a0<\/span><span data-contrast=\"auto\">a toda<\/span><span data-contrast=\"auto\">\u00a0la organizaci\u00f3n.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">E<\/span><\/b><b><span data-contrast=\"auto\">sta herramienta e<\/span><\/b><b><span data-contrast=\"auto\">mpodera a los empleados\u00a0<\/span><\/b><b><span data-contrast=\"auto\">para observar, monitorizar y valorar lo que sucede en el exterior<\/span><\/b><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">de manera que el conocimiento\u00a0<\/span><span data-contrast=\"auto\">empieza a circular<\/span><span data-contrast=\"auto\">\u00a0tanto en sentido ascendente como descendente dentro de la organizaci\u00f3n.\u00a0<\/span><span data-contrast=\"auto\">Toda esta informaci\u00f3n\u00a0<\/span><span data-contrast=\"auto\">te\u00a0<\/span><span data-contrast=\"auto\">permit<\/span><span data-contrast=\"auto\">ir\u00e1<\/span><span data-contrast=\"auto\">\u00a0anticipar<\/span><span data-contrast=\"auto\">\u00a0lo que est\u00e1 por venir y\u00a0<\/span><span data-contrast=\"auto\">liderar la innovaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Como explica<\/span><span data-contrast=\"auto\">\u00a0el profesor\u00a0<\/span><a href=\"https:\/\/www.iese.edu\/es\/claustro-investigacion\/claustro\/antonio-davila\/\"><span data-contrast=\"none\">Tony D\u00e1vila<\/span><\/a><span data-contrast=\"auto\">\u00a0junto a otros investigadores,\u00a0<\/span><b><span data-contrast=\"auto\">se trata de recoger datos concretos relacionados con el negocio y no de especular sobre\u00a0<\/span><\/b><b><span data-contrast=\"auto\">megatendencias<\/span><\/b><b><span data-contrast=\"auto\">\u00a0futuras<\/span><\/b><span data-contrast=\"auto\">. Por ejemplo, si un competidor decide cerrar o vender una l\u00ednea de negocio en la que tu empresa est\u00e1 trabajando, es<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">\u00a0informaci\u00f3n relevante para\u00a0<\/span><span data-contrast=\"auto\">tu<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Landscape<\/span><span data-contrast=\"auto\">\u00a0Monitor. Sin embargo, el cambio clim\u00e1tico es un problema global que quedar\u00eda fuera del tablero\u00a0<\/span><span data-contrast=\"auto\">competitivo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Implicar a los empleados\u00a0<\/span><span data-contrast=\"auto\">en e<\/span><span data-contrast=\"auto\">ste<\/span><span data-contrast=\"auto\">\u00a0proceso\u00a0<\/span><span data-contrast=\"auto\">es clave, pues<\/span><span data-contrast=\"auto\">\u00a0permite aprovechar el conocimiento colectivo y el poder de la multitud (<\/span><i><span data-contrast=\"auto\">crowdsourcing<\/span><\/i><span data-contrast=\"auto\">), que resulta<\/span><span data-contrast=\"auto\">n<\/span><span data-contrast=\"auto\">\u00a0muy \u00fatil<\/span><span data-contrast=\"auto\">es<\/span><span data-contrast=\"auto\">\u00a0para detectar oportunidades de innovaci\u00f3n.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tambi\u00e9n cuando hablamos de desempe\u00f1o, las personas tienen un rol c<\/span><span data-contrast=\"auto\">r\u00edtico<\/span><span data-contrast=\"auto\">:\u00a0<\/span><b><span data-contrast=\"auto\">d<\/span><\/b><b><span data-contrast=\"auto\">if\u00edcilmente lograr\u00e1s\u00a0<\/span><\/b><b><span data-contrast=\"auto\">una correcta ejecuci\u00f3n de l<\/span><\/b><b><span data-contrast=\"auto\">a estrategia si\u00a0<\/span><\/b><b><span data-contrast=\"auto\">los empleados<\/span><\/b><b><span data-contrast=\"auto\">\u00a0no la entienden<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">As\u00ed que nada mejor que hacerl<\/span><span data-contrast=\"auto\">o<\/span><span data-contrast=\"auto\">s part\u00edcipes, porque ser\u00e1n\u00a0<\/span><span data-contrast=\"auto\">quienes la implementar\u00e1n<\/span><span data-contrast=\"auto\">\u00a0a partir de sus acciones y decisiones.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">E<\/span><span data-contrast=\"auto\">s necesario que<\/span><span data-contrast=\"auto\">\u00a0tanto<\/span><span data-contrast=\"auto\">\u00a0acciones\u00a0<\/span><span data-contrast=\"auto\">como<\/span><span data-contrast=\"auto\">\u00a0decisiones est\u00e9n alineadas con los objetivos de la empresa, y m\u00e1s cuando\u00a0<\/span><span data-contrast=\"auto\">parte de ellas se delegan<\/span><span data-contrast=\"auto\">. Por eso es clave dise\u00f1ar e implementar los mecanismos adecuados de gesti\u00f3n y alineamiento del desempe\u00f1o<\/span><span data-contrast=\"auto\">\u00a0para garantizar que todo funciona correctamente.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Si quieres aprender c\u00f3mo hacerlo,\u00a0<\/span><span data-contrast=\"auto\">no\u00a0<\/span><span data-contrast=\"auto\">te pierdas<\/span><span data-contrast=\"auto\">\u00a0el p<\/span><span data-contrast=\"auto\">rograma<\/span><span data-contrast=\"auto\">\u00a0del IESE<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/www.iese.edu\/focused\/es\/\"><span data-contrast=\"none\">Enfocar la Organizaci\u00f3n para Ejecutar la Estrategia<\/span><\/a><span data-contrast=\"auto\">, que se imparte\u00a0<\/span><span data-contrast=\"auto\">en modalidad Live Online<\/span><span data-contrast=\"auto\">. En el curso<\/span><span data-contrast=\"auto\">\u00a0descubrir\u00e1s<\/span><span data-contrast=\"auto\">\u00a0las principales herramientas que\u00a0<\/span><span data-contrast=\"auto\">tienes<\/span><span data-contrast=\"auto\">\u00a0a\u00a0<\/span><span data-contrast=\"auto\">tu<\/span><span data-contrast=\"auto\">\u00a0disposici\u00f3n para\u00a0<\/span><span data-contrast=\"auto\">implantar y ejecutar la estrategia de la forma m\u00e1s adecuada posible.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=\u00bb.vc_custom_1559140963143{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00bb][vc_column css=\u00bb.vc_custom_1559216895048{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00bb][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]\u201cObtenemos&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[60],"class_list":{"0":"post-3449","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general-es","8":"tag-skills-es"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 perspectivas clave para medir la estrategia<\/title>\n<meta name=\"description\" content=\"De nada sirve dise\u00f1ar una buena estrategia si luego falla su ejecuci\u00f3n. Por eso es importante dise\u00f1ar e implementar mecanismos de gesti\u00f3n y control para garantizar el correcto desempe\u00f1o. El Balanced Scorecard y el Landscape Monitor son dos buenas herramientas para hacerlo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 perspectivas clave para medir la estrategia\" \/>\n<meta property=\"og:description\" content=\"De nada sirve dise\u00f1ar una buena estrategia si luego falla su ejecuci\u00f3n. Por eso es importante dise\u00f1ar e implementar mecanismos de gesti\u00f3n y control para garantizar el correcto desempe\u00f1o. El Balanced Scorecard y el Landscape Monitor son dos buenas herramientas para hacerlo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/\" \/>\n<meta property=\"og:site_name\" content=\"IESE Standout\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2021\/05\/medir-la-estrategia-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IESE Standout\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"IESE Standout\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/\"},\"author\":{\"name\":\"IESE Standout\",\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/#\/schema\/person\/fd2c3dde438ee9ebca29aeec067df184\"},\"headline\":\"4 perspectivas clave para medir la estrategia\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/\"},\"wordCount\":1246,\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2021\/05\/medir-la-estrategia-1.jpg\",\"keywords\":[\"skills\"],\"articleSection\":[\"General\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/\",\"url\":\"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/\",\"name\":\"4 perspectivas clave para medir la estrategia\",\"isPartOf\":{\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2021\/05\/medir-la-estrategia-1.jpg\",\"datePublished\":\"2021-05-13T06:35:53+00:00\",\"dateModified\":\"2026-05-12T09:07:24+00:00\",\"description\":\"De nada sirve dise\u00f1ar una buena estrategia si luego falla su ejecuci\u00f3n. Por eso es importante dise\u00f1ar e implementar mecanismos de gesti\u00f3n y control para garantizar el correcto desempe\u00f1o. El Balanced Scorecard y el Landscape Monitor son dos buenas herramientas para hacerlo.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/#primaryimage\",\"url\":\"https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2021\/05\/medir-la-estrategia-1.jpg\",\"contentUrl\":\"https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2021\/05\/medir-la-estrategia-1.jpg\",\"width\":1000,\"height\":666},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.iese.edu\/standout\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 perspectivas clave para medir la estrategia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/#website\",\"url\":\"https:\/\/www.iese.edu\/standout\/es\/\",\"name\":\"IESE Standout\",\"description\":\"IESE Business School\",\"publisher\":{\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.iese.edu\/standout\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/#organization\",\"name\":\"IESE Business School\",\"url\":\"https:\/\/www.iese.edu\/standout\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2020\/11\/Logo-IESE-Business-School.png\",\"contentUrl\":\"https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2020\/11\/Logo-IESE-Business-School.png\",\"width\":290,\"height\":290,\"caption\":\"IESE Business School\"},\"image\":{\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/#\/schema\/person\/fd2c3dde438ee9ebca29aeec067df184\",\"name\":\"IESE Standout\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.iese.edu\/standout\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g\",\"caption\":\"IESE Standout\"},\"url\":\"https:\/\/www.iese.edu\/standout\/es\/author\/standout\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 perspectivas clave para medir la estrategia","description":"De nada sirve dise\u00f1ar una buena estrategia si luego falla su ejecuci\u00f3n. Por eso es importante dise\u00f1ar e implementar mecanismos de gesti\u00f3n y control para garantizar el correcto desempe\u00f1o. El Balanced Scorecard y el Landscape Monitor son dos buenas herramientas para hacerlo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/","og_locale":"es_ES","og_type":"article","og_title":"4 perspectivas clave para medir la estrategia","og_description":"De nada sirve dise\u00f1ar una buena estrategia si luego falla su ejecuci\u00f3n. Por eso es importante dise\u00f1ar e implementar mecanismos de gesti\u00f3n y control para garantizar el correcto desempe\u00f1o. El Balanced Scorecard y el Landscape Monitor son dos buenas herramientas para hacerlo.","og_url":"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/","og_site_name":"IESE Standout","og_image":[{"width":1000,"height":666,"url":"https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2021\/05\/medir-la-estrategia-1.jpg","type":"image\/jpeg"}],"author":"IESE Standout","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"IESE Standout","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/"},"author":{"name":"IESE Standout","@id":"https:\/\/www.iese.edu\/standout\/es\/#\/schema\/person\/fd2c3dde438ee9ebca29aeec067df184"},"headline":"4 perspectivas clave para medir la estrategia","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/"},"wordCount":1246,"publisher":{"@id":"https:\/\/www.iese.edu\/standout\/es\/#organization"},"image":{"@id":"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2021\/05\/medir-la-estrategia-1.jpg","keywords":["skills"],"articleSection":["General"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/","url":"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/","name":"4 perspectivas clave para medir la estrategia","isPartOf":{"@id":"https:\/\/www.iese.edu\/standout\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/#primaryimage"},"image":{"@id":"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2021\/05\/medir-la-estrategia-1.jpg","datePublished":"2021-05-13T06:35:53+00:00","dateModified":"2026-05-12T09:07:24+00:00","description":"De nada sirve dise\u00f1ar una buena estrategia si luego falla su ejecuci\u00f3n. Por eso es importante dise\u00f1ar e implementar mecanismos de gesti\u00f3n y control para garantizar el correcto desempe\u00f1o. El Balanced Scorecard y el Landscape Monitor son dos buenas herramientas para hacerlo.","breadcrumb":{"@id":"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/#primaryimage","url":"https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2021\/05\/medir-la-estrategia-1.jpg","contentUrl":"https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2021\/05\/medir-la-estrategia-1.jpg","width":1000,"height":666},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/standout\/es\/estrategia-medir-claves\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.iese.edu\/standout\/es\/"},{"@type":"ListItem","position":2,"name":"4 perspectivas clave para medir la estrategia"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/standout\/es\/#website","url":"https:\/\/www.iese.edu\/standout\/es\/","name":"IESE Standout","description":"IESE Business School","publisher":{"@id":"https:\/\/www.iese.edu\/standout\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/standout\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/standout\/es\/#organization","name":"IESE Business School","url":"https:\/\/www.iese.edu\/standout\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/standout\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2020\/11\/Logo-IESE-Business-School.png","contentUrl":"https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2020\/11\/Logo-IESE-Business-School.png","width":290,"height":290,"caption":"IESE Business School"},"image":{"@id":"https:\/\/www.iese.edu\/standout\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/standout\/es\/#\/schema\/person\/fd2c3dde438ee9ebca29aeec067df184","name":"IESE Standout","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.iese.edu\/standout\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/361aacf621d488c9e3bee750c5665077c4cf539f0c4f8e6d206bb927aa36eead?s=96&d=mm&r=g","caption":"IESE Standout"},"url":"https:\/\/www.iese.edu\/standout\/es\/author\/standout\/"}]}},"menu_order":3,"_links":{"self":[{"href":"https:\/\/www.iese.edu\/standout\/es\/wp-json\/wp\/v2\/posts\/3449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/standout\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iese.edu\/standout\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/standout\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/standout\/es\/wp-json\/wp\/v2\/comments?post=3449"}],"version-history":[{"count":4,"href":"https:\/\/www.iese.edu\/standout\/es\/wp-json\/wp\/v2\/posts\/3449\/revisions"}],"predecessor-version":[{"id":6929,"href":"https:\/\/www.iese.edu\/standout\/es\/wp-json\/wp\/v2\/posts\/3449\/revisions\/6929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/standout\/es\/wp-json\/wp\/v2\/media\/3713"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/standout\/es\/wp-json\/wp\/v2\/media?parent=3449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iese.edu\/standout\/es\/wp-json\/wp\/v2\/categories?post=3449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/standout\/es\/wp-json\/wp\/v2\/tags?post=3449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}