{"id":3509,"date":"2021-05-28T13:54:26","date_gmt":"2021-05-28T13:54:26","guid":{"rendered":"https:\/\/www.iese.edu\/standout\/?p=3509"},"modified":"2023-10-16T15:22:43","modified_gmt":"2023-10-16T15:22:43","slug":"marc-coma-director-ktm-rally-dakar","status":"publish","type":"post","link":"https:\/\/www.iese.edu\/standout\/es\/marc-coma-director-ktm-rally-dakar\/","title":{"rendered":"Marc Coma. Cuando el campe\u00f3n del Dakar se convierte en CEO de KTM en Espa\u00f1a. Historias de \u00e9xito"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div style=''  class=\"gem-quote gem-quote-style-default custom-color-blockqute-mark-added\" ><blockquote  ><span class=\"TextRun SCXW61238488 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW61238488 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Marc Coma, director general de KTM AG en Espa\u00f1a, gan\u00f3 cinco veces el Rally Dakar a lomos de su moto antes de dar el salto a la direcci\u00f3n de empresas.<\/span><\/span><span class=\"EOP SCXW61238488 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:255,&quot;335559740&quot;:240}\">\u00a0<\/span><\/blockquote><span style=color:#ffffff;  class=\"custom-color-blockqute-mark\">&#xe60c;<\/span><\/div>[vc_column_text css_animation=\u00bbbottom-to-top\u00bb]Casi nadie lo esperaba. Por eso, cuando dijo que dejaba la alta competici\u00f3n, cay\u00f3 como una bomba. <strong>Hab\u00eda alcanzado el estatus de leyenda internacional como piloto, estaba en la cumbre de su carrera y su p\u00fablico y sus patrocinadores no quer\u00edan ni plantearse un futuro sin \u00e9l.<\/strong><\/p>\n<p>Era 2015 y, en los dos a\u00f1os anteriores a su sorprendente anuncio, Marc Coma hab\u00eda ganado dos veces consecutivas los rallies de Dakar y Catar y se hab\u00eda coronado tambi\u00e9n en el Rally de Marruecos y en el campeonato mundial de Rally Cross-Country. Era un piloto feroz, astuto e intratable. \u00bfC\u00f3mo se iba a retirar alguien as\u00ed en su mejor momento?<\/p>\n<p>Aquella pregunta, que muchos se formularon entonces, ten\u00eda trampa. <strong>Coma no estaba pensando en jubilarse. Ni mucho menos.<\/strong> Lo que necesitaba era un cambio en su vida y en su profesi\u00f3n, asumir nuevos retos y competir de otra manera. Un piloto de leyenda aspiraba a convertirse en un directivo extraordinario.<\/p>\n<p>\u201cLo m\u00e1s dif\u00edcil es gestionar el momento de parar. Es el paso m\u00e1s complicado que tiene que dar un deportista&#8230; Vivir bien una retirada es una victoria\u201d, reconoc\u00eda el piloto meses despu\u00e9s a la agencia EFE.<\/p>\n<p>Pero tras una trayectoria llena de \u00e9xitos, en 2015 Coma ya hab\u00eda cumplido casi cuarenta a\u00f1os\u2026 Si quer\u00eda llegar a ser directivo, ten\u00eda que darse prisa.[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a04e01527972 {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a04e01527972\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_media_grid grid_id=\u00bbvc_gid:1622207963227-b8aa5dd5-afb4-7&#8243; include=\u00bb3518,3516,3514&#8243;][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a04e015279ae {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a04e015279ae\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<\/p>\n<h3><b><span data-contrast=\"auto\">As\u00ed se dise\u00f1a un plan<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">de transformaci\u00f3n profesional<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:360}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Coma s<\/span><span data-contrast=\"auto\">ab\u00eda que\u00a0<\/span><b><span data-contrast=\"auto\">primero<\/span><\/b><b><span data-contrast=\"auto\">\u00a0deb\u00eda analizar bien\u00a0<\/span><\/b><b><span data-contrast=\"auto\">cu\u00e1les eran sus principales fortalezas<\/span><\/b><b><span data-contrast=\"auto\">,\u00a0<\/span><\/b><a href=\"https:\/\/www.iese.edu\/standout\/es\/cambio-sector-mitad-carrera\/\"><b><span data-contrast=\"none\">identificar el sector<\/span><\/b><\/a><b><span data-contrast=\"auto\">\u00a0donde podr\u00eda desarrollarlas, adquirir cierta experiencia empresarial y\u00a0<\/span><\/b><a href=\"https:\/\/executiveeducation.iese.edu\/es\/\"><b><span data-contrast=\"none\">elegir un<\/span><\/b><b><span data-contrast=\"none\">a formaci\u00f3n<\/span><\/b><\/a><span data-contrast=\"auto\">\u00a0que le proporcionase\u00a0<\/span><span data-contrast=\"auto\">en poco tiempo los<\/span><span data-contrast=\"auto\">\u00a0conocimientos<\/span><span data-contrast=\"auto\">\u00a0y\u00a0<\/span><span data-contrast=\"auto\">los\u00a0<\/span><span data-contrast=\"auto\">contactos<\/span><span data-contrast=\"auto\">\u00a0que necesitaba.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sus fortalezas parec\u00edan claras: hacen falta\u00a0<\/span><b><span data-contrast=\"auto\">un liderazgo y una templanza<\/span><\/b><span data-contrast=\"auto\">\u00a0excepcionales para imponerse en competiciones que\u00a0<\/span><span data-contrast=\"auto\">te obligan a cruzar un<\/span><span data-contrast=\"auto\">\u00a0desierto. All\u00ed las condiciones\u00a0<\/span><span data-contrast=\"auto\">son<\/span><span data-contrast=\"auto\">\u00a0extremas y las decisiones, rapid\u00edsimas. En paralelo, llevaba a\u00f1os gestionando su patrimonio y su carrera deportiva\u00a0<\/span><span data-contrast=\"auto\">\u2013<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">era su propio\u00a0<\/span><i><span data-contrast=\"auto\">manager<\/span><\/i><i><span data-contrast=\"auto\">\u00a0<\/span><\/i><span data-contrast=\"auto\">\u2013<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0y sab\u00eda lo que era\u00a0<\/span><span data-contrast=\"auto\">liderar<\/span><span data-contrast=\"auto\">\u00a0un proyecto<\/span><span data-contrast=\"auto\">, ya\u00a0<\/span><span data-contrast=\"auto\">que<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">h<\/span><span data-contrast=\"auto\">ab\u00eda lanzado un equipo para ayudar a los motoristas m\u00e1s j\u00f3venes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">P<\/span><span data-contrast=\"auto\">oco despu\u00e9s de bajarse de la moto<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">en 2015<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Marc<\/span><span data-contrast=\"auto\">\u00a0Coma\u00a0<\/span><span data-contrast=\"auto\">asumi\u00f3\u00a0<\/span><b><span data-contrast=\"auto\">la direcci\u00f3n deportiva del Rally Dakar como\u00a0<\/span><\/b><b><i><span data-contrast=\"auto\">n\u00famero dos<\/span><\/i><\/b><b><span data-contrast=\"auto\">\u00a0de la organizaci\u00f3n<\/span><\/b><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0por debajo de su director, el franc\u00e9s\u00a0<\/span><span data-contrast=\"auto\">\u00c9tienne<\/span><span data-contrast=\"auto\">\u00a0Lavigne<\/span><span data-contrast=\"auto\">. All\u00ed, como \u00e9l mismo reconoci\u00f3 en numerosas entrevistas,\u00a0<\/span><span data-contrast=\"auto\">se empap\u00f3 de<\/span><span data-contrast=\"auto\">\u00a0la parte organizativa y de negocio de la competici\u00f3n. Fueron\u00a0<\/span><span data-contrast=\"auto\">casi\u00a0<\/span><span data-contrast=\"auto\">tres a\u00f1os el\u00e9ctricos.\u00a0\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La siguiente meta\u00a0<\/span><span data-contrast=\"auto\">la alcanz\u00f3<\/span><span data-contrast=\"auto\">\u00a0en 2018. Quer\u00eda parar,<\/span><span data-contrast=\"auto\">\u00a0dedicarse<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">tiempo,<\/span><span data-contrast=\"auto\">\u00a0tomar perspectiva<\/span><span data-contrast=\"auto\">\u00a0y<\/span><span data-contrast=\"auto\">\u00a0formarse<\/span><span data-contrast=\"auto\">\u00a0co<\/span><span data-contrast=\"auto\">mo directivo<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Y e<\/span><span data-contrast=\"auto\">ligi\u00f3\u00a0<\/span><span data-contrast=\"auto\">el<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><a href=\"https:\/\/executiveeducation.iese.edu\/es\/consejeros-directivos-seniors\/pdg\/\"><b><span data-contrast=\"none\">Programa de Direcci\u00f3n General (PDG) del IESE<\/span><\/b><\/a><b><span data-contrast=\"auto\">. Buscaba una visi\u00f3n distinta de la gesti\u00f3n de los negocios y una red de contactos con los que poder crecer profesional y personalmente\u00a0<\/span><\/b><b><span data-contrast=\"auto\">m\u00e1s all\u00e1 del\u00a0<\/span><\/b><b><span data-contrast=\"none\">motociclismo<\/span><\/b><span data-contrast=\"auto\">.<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Y a<\/span><span data-contrast=\"auto\">dem\u00e1s<\/span><span data-contrast=\"auto\">\u00a0de todo eso<\/span><span data-contrast=\"auto\">, encontr\u00f3 un entorno que le dio la oportunidad de colabora<\/span><span data-contrast=\"auto\">r<\/span><span data-contrast=\"auto\">\u00a0con otros<\/span><span data-contrast=\"auto\">\u00a0futuros altos directivos<\/span><span data-contrast=\"auto\">, nutrirse con sus ideas, experiencias e ilusiones y\u00a0<\/span><b><span data-contrast=\"auto\">poner a prueba<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">su liderazgo<\/span><\/b><b><span data-contrast=\"auto\">\u00a0de una forma diferente<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">\u201c<\/span><span data-contrast=\"auto\">La sensaci\u00f3n de\u00a0<\/span><span data-contrast=\"auto\">volver a\u00a0<\/span><span data-contrast=\"auto\">aprender\u00a0<\/span><span data-contrast=\"auto\">\u2013<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">reconoci\u00f3<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\u2013<\/span><span data-contrast=\"auto\">\u00a0es fant\u00e1stica\u201d.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:360}\">\u00a0<\/span>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a04e015279d3 {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a04e015279d3\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-youtube gem-wrapbox gem-wrapbox-style-no-style rounded-corners gem-wrapbox-position-below\" style=\"width: 100%;\"><div class=\"gem-wrapbox-inner gem-ratio-style\" style=\"padding-top: 56.25%\"><iframe class=\"gem-wrapbox-element img-responsive\" width=\"100%\" height=\"300\" allowfullscreen=\"allowfullscreen\" frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\" src=\"\/\/www.youtube.com\/embed\/pcOUP7Pi0PM?rel=0&amp;wmode=opaque\"><\/iframe><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<\/p>\n<h3>De las aulas a la empresa<\/h3>\n<p>Fiel a su trayectoria, tras pasar por el IESE, Marc Coma sigui\u00f3 cumpliendo sus objetivos. <strong>En 2019 se incorpor\u00f3 a la alta direcci\u00f3n de KTM Espa\u00f1a<\/strong>, la fulgurante firma austriaca de motos que tan bien conoc\u00eda de su etapa de piloto y que posee m\u00e1s de 100 concesionarios en nuestro pa\u00eds.<\/p>\n<p>All\u00ed exprimi\u00f3 la oportunidad de aprender durante un a\u00f1o entero de <strong>C\u00e9sar Rojo, el CEO que hab\u00eda situado a la empresa en el palmar\u00e9s<\/strong> de las grandes competiciones, junto a Husqvarna Motorcycles. La filial espa\u00f1ola de KTM se hab\u00eda convertido en una de las que m\u00e1s crec\u00edan dentro del grupo y, adem\u00e1s, Rojo era otro gran referente del sector: hab\u00eda ganado nueve t\u00edtulos mundiales como jefe de equipo con Derbi y Bultaco.<\/p>\n<p>Tras ese periodo de adaptaci\u00f3n, Coma ya estaba preparado. Hab\u00eda llegado su gran oportunidad.<strong> En 2020, ascendi\u00f3 como m\u00e1ximo directivo de KTM en Espa\u00f1a<\/strong> y complet\u00f3 una impresionante transici\u00f3n desde los desiertos de Dakar hasta los exigentes despachos de la multinacional austriaca.[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a04e01527a52 {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a04e01527a52\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb][vc_column css=\u00bb.vc_custom_1608564242337{padding-right: 100px !important;padding-left: 100px !important;background-color: #c6c6c6 !important;}\u00bb][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<\/p>\n<h2><strong><b><span data-contrast=\"auto\">Marc Co<\/span><\/b><b><span data-contrast=\"auto\">ma<\/span><\/b><b><span data-contrast=\"auto\">: 5 claves\u00a0<\/span><\/b><b><span data-contrast=\"auto\">para reinventarse profesionalmente<\/span><\/b><\/strong><\/h2>\n<ol>\n<li><span data-contrast=\"auto\"> No sabes correr si no <\/span><b><span data-contrast=\"auto\">sabes parar<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">M\u00e9tetelo en la cabeza.\u00a0<\/span><span data-contrast=\"auto\"> \u00a0<\/span><\/li>\n<li>Identifica con realismo tus <b><span data-contrast=\"auto\">capacidades<\/span><\/b><span data-contrast=\"auto\">. Y aprende a desarrollarlas.\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"> Busca una gran <\/span><b><span data-contrast=\"auto\">escuela<\/span><\/b><span data-contrast=\"auto\">. Y gran<\/span><span data-contrast=\"auto\">des <\/span><span data-contrast=\"auto\">maestro<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">.\u00a0<\/span><\/li>\n<li>\u00bf<span data-contrast=\"auto\">Ya s<\/span><span data-contrast=\"auto\">abes liderar?<\/span><span data-contrast=\"auto\">A<\/span><span data-contrast=\"auto\">prende a <\/span><b><span data-contrast=\"auto\">colaborar<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">En los desiertos <\/span><span data-contrast=\"auto\">o<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">n los despachos<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">c<\/span><\/b><b><span data-contrast=\"auto\">ree<\/span><\/b><span data-contrast=\"auto\">\u00a0siempre en ti.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_column_text][\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a04e01527a73 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a04e01527a73\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]Casi nadie lo esperaba. Por eso, cuando dijo que dejaba la alta competici\u00f3n, cay\u00f3 como una bomba. Hab\u00eda alcanzado&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,108],"tags":[82,55,77],"class_list":{"0":"post-3509","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ejecutivos-senior","8":"category-general-es","9":"tag-historias-de-exito","10":"tag-pdg-es","11":"tag-people-es"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marc Coma. CEO en KTM AG y ganador del Dakar<\/title>\n<meta name=\"description\" content=\"Marc Coma, director general de KTM AG en Espa\u00f1a, gan\u00f3 cinco veces el Rally Dakar a lomos de su moto antes de dar el salto a la direcci\u00f3n de empresas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/standout\/es\/marc-coma-director-ktm-rally-dakar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marc Coma. 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