{"id":1629,"date":"2020-11-20T11:40:09","date_gmt":"2020-11-20T11:40:09","guid":{"rendered":"https:\/\/www.iese.edu\/standout\/?p=1629"},"modified":"2024-04-22T06:15:59","modified_gmt":"2024-04-22T06:15:59","slug":"artificial-intelligence-invest","status":"publish","type":"post","link":"https:\/\/www.iese.edu\/standout\/artificial-intelligence-invest\/","title":{"rendered":"Artificial Intelligence: Why now\u2019s the time to invest"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Amid all the uncertainty created by COVID-19, it might seem like a good time to shelve plans to incorporate <strong>artificial intelligence<\/strong> into your business model. But that would likely be a mistake.\u00a0<strong>In many ways, now\u2019s the best time to begin understanding the potential of AI in your company and to start investing<\/strong>\u00a0\u2013 even if it\u2019s in relatively modest amounts.[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a0f414c0bd42 {margin-top: 100px !important;}<\/style><div id=\"thegem-divider-6a0f414c0bd42\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<h2>Start Thinking About How <span class=\"subrat\">AI<\/span> Fits Into Your Business<\/h2>\n<p>Professor\u00a0<a href=\"https:\/\/www.iese.edu\/faculty-research\/faculty\/sampsa-samila\/\"><strong>Sampsa Samila<\/strong><\/a>, an expert on AI, sees these as some of the reasons why you should be doubling down on AI:[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a0f414c0bd95 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a0f414c0bd95\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<h3><strong>COVID-19 has accelerated digitalization<\/strong><\/h3>\n<p>If many companies were lagging in AI adoption in early 2020 because they just weren\u2019t digital enough, that is no longer the case. The sudden switch to remote working and online formats forced many companies to adopt new technologies and learn to use new digital tools \u2013 which AI can build on.[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a0f414c0bdbf {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a0f414c0bdbf\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<h3><strong>Many companies are having a re-think.<\/strong><\/h3>\n<p>Since COVID-19 is prompting many businesses to re-think their strategies and focus, it\u2019s a good time to add AI into that equation.[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a0f414c0bde2 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a0f414c0bde2\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<h3><strong>There\u2019s cumulative advantage.<\/strong><\/h3>\n<p>That means businesses which start collecting data early will build on that strength. More data leads to better predictions leads to more customers, which then leads to more data, better predictions and more customers.[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a0f414c0be01 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a0f414c0be01\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<h3><strong>Economies of scale apply to AI as well.<\/strong><\/h3>\n<p>An algorithm once trained can be used in different applications, at relatively little additional cost. Making that first investment doesn\u2019t mean you will have to continue making the same investment every step of the way.[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a0f414c0be1e {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a0f414c0be1e\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<h3><strong>Its uses cut across sectors.<\/strong><\/h3>\n<p>Since AI is a general purpose technology, it has applications and uses in just about every sector. Now, it is being used more widely in areas such as finance and banking, ecommerce and marketing. But it\u2019s only a matter of time before it is used in most industries.[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a0f414c0be39 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a0f414c0be39\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<h3><strong>It all starts with managers.<\/strong><\/h3>\n<p>This is where your role is critical. You don\u2019t have to start by hiring an army of data scientists, which could be complex and costly in this difficult climate. Instead, the most important step is to learn about how AI could impact your business. Research shows that many examples of successful AI adoption have been in companies that simply start with managers committed to learning about it. They often begin by working with off-the-shelf tools, or hire a consultant, or begin a pilot project.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a0f414c0be54 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a0f414c0be54\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<h2>4 basic questions to start thinking about AI<\/h2>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a0f414c0be6f {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a0f414c0be6f\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]To start thinking about whether AI is useful for your business, Professor <strong>Javier Zamora<\/strong> suggests starting with four basic questions:<\/p>\n<p><span class=\"subrat\">1.<\/span> How does AI help me deal with the problem I want to solve?<\/p>\n<p><span class=\"subrat\">2.<\/span> Do I have the necessary data to train the AI system?<\/p>\n<p><span class=\"subrat\">3.<\/span> Do I understand the limitations of current AI systems when it comes to incorporating their results into decision-making?<\/p>\n<p><span class=\"subrat\">4.<\/span> What new capabilities does the company need in order to interpret the results of AI?<\/p>\n<p>And of course your AI strategy must be aligned with your overall strategy, like any technological solution.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a style=\"text-decoration: none;\" href=\"https:\/\/www.iese.edu\/programs\/\" rel=\"noopener noreferrer\">IESE\u2019s Executive Education programs <\/a><\/strong>which cover a wide range of formats and topics, will help you improve your digital mindset to take the Artificial Intelligence challenge. Specially the <a href=\"https:\/\/execedprograms.iese.edu\/strategic-management\/artificial-intelligence\/\"><strong>Artificial Intelligence for Executives<\/strong>\u00a0<strong>program<\/strong><\/a> provides participants with a broader understanding of the power of AI, including its impact on business models, sources of competitive advantage and organizational structure.[\/vc_column_text][vc_single_image image=&#8221;3107&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Amid all the uncertainty created by COVID-19, it might seem like a good time to shelve plans to incorporate artificial&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1634,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[57],"class_list":{"0":"post-1629","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general","8":"tag-skills"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Artificial Intelligence: Why Now\u2019s the Time to Invest<\/title>\n<meta name=\"description\" content=\"Artificial intelligence is exploding across the globe, and there\u2019s no time like the present for your company to invest in it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/standout\/artificial-intelligence-invest\/\" \/>\n<meta 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