{"id":3201,"date":"2021-04-16T13:14:33","date_gmt":"2021-04-16T13:14:33","guid":{"rendered":"https:\/\/www.iese.edu\/standout\/?p=3201"},"modified":"2024-03-04T09:51:08","modified_gmt":"2024-03-04T09:51:08","slug":"design-thinking-integration-successful","status":"publish","type":"post","link":"https:\/\/www.iese.edu\/standout\/design-thinking-integration-successful\/","title":{"rendered":"Drive growth with design thinking"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<span data-contrast=\"auto\">What\u00a0<\/span><span data-contrast=\"auto\">two factors do\u00a0<\/span><span data-contrast=\"auto\">Apple, Coca-Cola, IBM and Procter &amp; Gamble\u00a0<\/span><span data-contrast=\"auto\">all\u00a0<\/span><span data-contrast=\"auto\">have in common?<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Since<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">integrat<\/span><span data-contrast=\"auto\">ing<\/span><span data-contrast=\"auto\">\u00a0design thinking\u00a0<\/span><span data-contrast=\"auto\">in<\/span><span data-contrast=\"auto\">to<\/span><span data-contrast=\"auto\">\u00a0their operations<\/span><span data-contrast=\"auto\">, they have all\u00a0<\/span><span data-contrast=\"auto\">consistently\u00a0<\/span><span data-contrast=\"auto\">out<\/span><span data-contrast=\"auto\">performed<\/span><span data-contrast=\"auto\">\u00a0other S&amp;P 500 firms by more than 200 percent.\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">D<\/span><span data-contrast=\"auto\">esign thinking is\u00a0<\/span><span data-contrast=\"auto\">a\u00a0<\/span><b><span data-contrast=\"auto\">break-the-frame problem-solving process<\/span><\/b><span data-contrast=\"auto\">\u00a0with applications in broad variety of<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">sectors<\/span><span data-contrast=\"auto\">\u00a0to help organizations<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">address complex, human-centered problems and better serve their end-users<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">To ensure a fresh approach and avoid silo mentality, d<\/span><span data-contrast=\"auto\">esign<\/span><span data-contrast=\"auto\">\u00a0thinking<\/span><span data-contrast=\"auto\">\u00a0democratizes the innovation process by<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">harnessing<\/span><span data-contrast=\"auto\">\u00a0the talents and perspectives of\u00a0<\/span><b><span data-contrast=\"auto\">cross-functional teams<\/span><\/b><span data-contrast=\"auto\">. Aligned around a share sense of purpose, they work together to explore\u00a0<\/span><b><span data-contrast=\"auto\">user-centered solutions that meet both customer and corporate interests<\/span><\/b><span data-contrast=\"auto\">.<\/span>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-69f231997495b {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-69f231997495b\" class=\"gem-divider  \" style=\"\" ><\/div><div style=''  class=\"gem-quote gem-quote-style-default custom-color-blockqute-mark-added\" ><blockquote  ><strong><span class=\"TextRun SCXW244153834 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW244153834 BCX0\">\u201cDesign has become too important to be left to the designers\u201d.<\/span><\/span><\/strong><\/p>\n<p>Tim Brown, Executive Chair at IDEO<\/blockquote><span style=color:#ff0000;  class=\"custom-color-blockqute-mark\">&#xe60c;<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f23199749c8 {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-69f23199749c8\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<\/p>\n<h2><b><span data-contrast=\"auto\">Design<\/span><\/b><b><span data-contrast=\"auto\">\u00a0thinking helps promote innovation and user-centric solutions<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">According to<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/www.iese.edu\/faculty-research\/faculty\/joaquim-vila\/\"><span data-contrast=\"none\">Prof. Joaquim Vil\u00e0<\/span><\/a><span data-contrast=\"auto\">\u00a0of IESE\u2019s Department of Strategic Management agrees, firms that continue to rely on\u00a0<\/span><span data-contrast=\"auto\">traditional\u00a0<\/span><span data-contrast=\"auto\">approaches will find it increasingly difficult to maintain competitive advantage in today\u2019s context of uncertainty and\u00a0<\/span><span data-contrast=\"auto\">evolving<\/span><span data-contrast=\"auto\">\u00a0consumer expectations<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-contrast=\"auto\">\u201c<\/span><span data-contrast=\"auto\">In their rush to solve problems as quickly as possible, b<\/span><span data-contrast=\"auto\">usiness leaders\u00a0<\/span><span data-contrast=\"auto\">often bring underlying assumptions,<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">inbred biases and skewed perceptions<\/span><\/b><span data-contrast=\"auto\">\u00a0along with them,\u201d he explains. \u201cDesign thinking\u00a0<\/span><span data-contrast=\"auto\">helps\u00a0<\/span><span data-contrast=\"auto\">break down these barriers<\/span><span data-contrast=\"auto\">.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Comprised by<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">three main\u00a0<\/span><\/b><b><span data-contrast=\"auto\">phases<\/span><\/b><b><span data-contrast=\"auto\">\u00a0\u2013 ideation, inspiration and implementation<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013\u00a0<\/span><span data-contrast=\"auto\">design thinking\u00a0<\/span><span data-contrast=\"auto\">allows<\/span><span data-contrast=\"auto\">\u00a0companies to\u00a0<\/span><span data-contrast=\"auto\">find solutions that are both\u00a0<\/span><span data-contrast=\"auto\">technically feasible and financially viable.<\/span><span data-contrast=\"auto\">\u00a0In the initial stages,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Prof. Vil\u00e0\u00a0<\/span><span data-contrast=\"auto\">recommends<\/span><span data-contrast=\"auto\">\u00a0firms\u00a0<\/span><span data-contrast=\"auto\">have faith in<\/span><span data-contrast=\"auto\">\u00a0the process<\/span><span data-contrast=\"auto\">\u00a0and\u00a0<\/span><span data-contrast=\"auto\">use alternative benchmarks to measure its success<\/span><span data-contrast=\"auto\">, as well as the following six guidelines to\u00a0<\/span><span data-contrast=\"auto\">ensure\u00a0<\/span><span data-contrast=\"auto\">its effective integration<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h2><span class=\"TextRun SCXW266328820 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"ContextualSpellingAndGrammarError SCXW266328820 BCX0\">6<\/span><\/span><span class=\"TextRun SCXW266328820 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW266328820 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW266328820 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW266328820 BCX0\">insights to successfully integrate design thinking<\/span><\/span> <span class=\"EOP SCXW266328820 BCX0\" data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/h2>\n<h3><strong><span class=\"subrat\">1.<\/span> <span class=\"TextRun Highlight BCX0 SCXW232388083\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW232388083\"><span class=\"TextRun Highlight SCXW214368013 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW214368013 BCX0\"><span class=\"TextRun Highlight BCX0 SCXW195588313\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW195588313\">Innovate with customer feedback<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun Highlight BCX0 SCXW31566685\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW31566685\"><span class=\"TextRun Highlight BCX0 SCXW248474154\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW248474154\"><span class=\"TextRun Highlight BCX0 SCXW128350191\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW128350191\">Engage customers in the development process from the start. Their insights will help you <strong>define the right problem<\/strong> and reduce preconceptions about how they utilize and benefit from your product. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<h3><strong><span class=\"subrat\">2.<\/span> <span class=\"TextRun Highlight BCX0 SCXW232388083\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW232388083\"><span class=\"TextRun Highlight BCX0 SCXW248474154\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW248474154\"><span class=\"TextRun Highlight BCX0 SCXW128350191\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW128350191\">Build a cross-functional team<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun Highlight BCX0 SCXW91073422\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW91073422\"><span class=\"TextRun Highlight BCX0 SCXW141914636\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW141914636\"><span class=\"TextRun Highlight SCXW156606316 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW156606316 BCX0\"><span class=\"TextRun BCX0 SCXW48446882\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW48446882\" data-ccp-charstyle=\"Strong\">Break down<\/span><\/span><span class=\"TextRun BCX0 SCXW48446882\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW48446882\" data-ccp-charstyle=\"Strong\">\u00a0departmental silos by\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW48446882\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW48446882\" data-ccp-charstyle=\"Strong\">assigning a\u00a0<\/span><\/span><strong><span class=\"TextRun BCX0 SCXW48446882\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW48446882\" data-ccp-charstyle=\"Strong\">multidisciplinary team<\/span><\/span><\/strong><span class=\"TextRun BCX0 SCXW48446882\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW48446882\" data-ccp-charstyle=\"Strong\">\u00a0to the project<\/span><\/span><span class=\"TextRun BCX0 SCXW48446882\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW48446882\" data-ccp-charstyle=\"Strong\">. Their unique areas of expertise and vantage points will\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW48446882\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW48446882\" data-ccp-charstyle=\"Strong\">lead to new discoveries on<\/span><\/span><span class=\"TextRun BCX0 SCXW48446882\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW48446882\" data-ccp-charstyle=\"Strong\">\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW48446882\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW48446882\" data-ccp-parastyle=\"Normal (Web)\">underserved customer needs<\/span><\/span><span class=\"TextRun BCX0 SCXW48446882\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW48446882\" data-ccp-parastyle=\"Normal (Web)\">\u00a0and possible\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW48446882\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW48446882\" data-ccp-parastyle=\"Normal (Web)\">user-centric\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW48446882\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW48446882\" data-ccp-parastyle=\"Normal (Web)\">solutions.<\/span><\/span><span class=\"TextRun BCX0 SCXW48446882\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW48446882\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop BCX0 SCXW91073422\"><br class=\"BCX0 SCXW91073422\" \/><\/span><\/p>\n<h3><strong><span class=\"subrat\">3.<\/span> <span class=\"TextRun Highlight BCX0 SCXW232388083\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW232388083\"><span class=\"TextRun Highlight BCX0 SCXW91073422\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW91073422\"><span class=\"TextRun Highlight SCXW22136506 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW22136506 BCX0\"><span class=\"TextRun Highlight SCXW212703925 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW212703925 BCX0\"><span class=\"TextRun BCX0 SCXW48446882\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW48446882\" data-ccp-charstyle=\"Strong\">Integrate prototyping and testing<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun Highlight BCX0 SCXW150795630\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW150795630\"><span class=\"TextRun Highlight BCX0 SCXW119041124\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW119041124\"><span class=\"TextRun Highlight BCX0 SCXW237782661\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW237782661\"><span class=\"TextRun BCX0 SCXW179553053\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW179553053\" data-ccp-parastyle=\"Normal (Web)\">Show <\/span><\/span><span class=\"TextRun BCX0 SCXW179553053\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW179553053\" data-ccp-parastyle=\"Normal (Web)\">customers prototype<\/span><\/span><span class=\"TextRun BCX0 SCXW179553053\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW179553053\" data-ccp-parastyle=\"Normal (Web)\">s to\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW179553053\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW179553053\" data-ccp-parastyle=\"Normal (Web)\">get\u00a0<\/span><\/span><strong><span class=\"TextRun BCX0 SCXW179553053\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW179553053\" data-ccp-parastyle=\"Normal (Web)\">immediate feedback<\/span><\/span><\/strong><span class=\"TextRun BCX0 SCXW179553053\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW179553053\" data-ccp-parastyle=\"Normal (Web)\">\u00a0on what works and where\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW179553053\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW179553053\" data-ccp-parastyle=\"Normal (Web)\">it<\/span><\/span><span class=\"TextRun BCX0 SCXW179553053\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW179553053\" data-ccp-parastyle=\"Normal (Web)\">\u00a0fall<\/span><\/span><span class=\"TextRun BCX0 SCXW179553053\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW179553053\" data-ccp-parastyle=\"Normal (Web)\">s<\/span><\/span><span class=\"TextRun BCX0 SCXW179553053\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW179553053\" data-ccp-parastyle=\"Normal (Web)\"> short.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<h3><strong><span class=\"subrat\">4.<\/span> <span class=\"TextRun Highlight BCX0 SCXW232388083\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW232388083\"><span class=\"TextRun Highlight BCX0 SCXW91073422\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW91073422\"><span class=\"TextRun Highlight SCXW161218345 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161218345 BCX0\"><span class=\"TextRun Highlight BCX0 SCXW119041124\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW119041124\"><span class=\"TextRun Highlight SCXW207639256 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW207639256 BCX0\"><span class=\"TextRun SCXW26161248 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW26161248 BCX0\" data-ccp-charstyle=\"Strong\">Appoint\u00a0<\/span><\/span><span class=\"TextRun SCXW26161248 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW26161248 BCX0\" data-ccp-charstyle=\"Strong\">a design-thinking\u00a0<\/span><\/span><span class=\"TextRun SCXW26161248 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW26161248 BCX0\" data-ccp-charstyle=\"Strong\">ambassador<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW211182906 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211182906 BCX0\" data-ccp-parastyle=\"Normal (Web)\">A<\/span><\/span><span class=\"TextRun SCXW211182906 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211182906 BCX0\" data-ccp-parastyle=\"Normal (Web)\">ppoint a<\/span><\/span><span class=\"TextRun SCXW211182906 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211182906 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/span><strong><span class=\"TextRun SCXW211182906 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211182906 BCX0\" data-ccp-parastyle=\"Normal (Web)\">high-visibility leader<\/span><\/span><\/strong><span class=\"TextRun SCXW211182906 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211182906 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0to train, align and motivate team members on the design thinking approach. This person should ideally hold a cross-functional role and have support from top<\/span><\/span><span class=\"TextRun SCXW211182906 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211182906 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/span><span class=\"TextRun SCXW211182906 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211182906 BCX0\" data-ccp-parastyle=\"Normal (Web)\">management.\u00a0\u00a0<\/span><\/span><span class=\"EOP SCXW211182906 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><strong><span class=\"subrat\">5.<\/span> <span class=\"TextRun Highlight BCX0 SCXW232388083\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW232388083\"><span class=\"TextRun Highlight BCX0 SCXW91073422\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW91073422\"><span class=\"TextRun Highlight SCXW161218345 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161218345 BCX0\"><span class=\"TextRun Highlight SCXW200628826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200628826 BCX0\"><span class=\"TextRun Highlight BCX0 SCXW108213982\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW108213982\"><span class=\"TextRun Highlight SCXW115131115 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW115131115 BCX0\"><span class=\"TextRun BCX0 SCXW131117737\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW131117737\" data-ccp-charstyle=\"Strong\">Deliver solutions as you go<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"EOP SCXW243125104 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360,&quot;469777462&quot;:[8080],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\"> When implementing design thinking for the first time,\u00a0<strong>start\u00a0smart small and grow as\u00a0you\u00a0go<\/strong>. This means focusing on\u00a0a\u00a0concrete\u00a0challenge\u00a0which can feasibly be resolved\u00a0in the short and medium term.\u00a0<\/span><\/p>\n<h3><strong><span class=\"subrat\">6.<\/span> <span class=\"TextRun Highlight BCX0 SCXW232388083\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW232388083\"><span class=\"TextRun Highlight BCX0 SCXW91073422\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW91073422\"><span class=\"TextRun Highlight SCXW161218345 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161218345 BCX0\"><span class=\"TextRun Highlight SCXW200628826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200628826 BCX0\"><span class=\"TextRun Highlight BCX0 SCXW108213982\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW108213982\"><span class=\"TextRun Highlight SCXW115131115 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW115131115 BCX0\"><span class=\"TextRun BCX0 SCXW131117737\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW131117737\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun SCXW167516394 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167516394 BCX0\" data-ccp-charstyle=\"Strong\">Follow the established process<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span data-contrast=\"auto\">Since people are naturally change-resistant,<\/span><span data-contrast=\"auto\">\u00a0it\u2019s important\u00a0<\/span><span data-contrast=\"auto\">to\u00a0<\/span><span data-contrast=\"auto\">closely\u00a0<\/span><b><span data-contrast=\"auto\">follow\u00a0<\/span><\/b><b><span data-contrast=\"auto\">the<\/span><\/b><b><span data-contrast=\"auto\">\u00a0distinct phases\u00a0<\/span><\/b><b><span data-contrast=\"auto\">of<\/span><\/b><b><span data-contrast=\"auto\">\u00a0design thinking<\/span><\/b><span data-contrast=\"auto\">\u00a0until they are<\/span><span data-contrast=\"auto\">\u00a0sufficiently internalized<\/span><span data-contrast=\"auto\">\u00a0them<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Once they are competent in the process, team members<\/span><span data-contrast=\"auto\">\u00a0can adapt it to their needs and preferences.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">If you\u2019re looking for new approaches to boost organizational growth, learn more about IESE\u2019s \u201c<\/span><a href=\"https:\/\/execedprograms.iese.edu\/strategic-management\/design-thinking\/\"><b><span data-contrast=\"none\">Design Thinking: From Strategic Transformation to Business Impact<\/span><\/b><\/a><span data-contrast=\"auto\">\u201d program. Delivered in a flexible blended learning format, the program explores problem-solving strategies applicable to a broad range of business challenges and contexts.<\/span>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-69f23199749ef {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-69f23199749ef\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css_animation=&#8221;bottom-to-top&#8221;]What\u00a0two factors do\u00a0Apple, Coca-Cola, IBM and Procter &amp; Gamble\u00a0all\u00a0have in common?\u00a0Since\u00a0integrating\u00a0design thinking\u00a0into\u00a0their operations, they have all\u00a0consistently\u00a0outperformed\u00a0other S&amp;P 500 firms&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3203,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[57],"class_list":{"0":"post-3201","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general","8":"tag-skills"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drive growth with design thinking<\/title>\n<meta name=\"description\" content=\"Design thinking can help organizations break down mental barriers and discover new user-focused solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/standout\/design-thinking-integration-successful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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